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Journal: J. Theor. Appl. Electron. Commer. Res., 2023
Volume: 18
Number: 16
Article:
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS
Authors:
by
Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qing-Dan Jia and Kuang Wu
Link:
https://www.mdpi.com/0718-1876/18/1/16
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