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Journal: J. Theor. Appl. Electron. Commer. Res., 2022
Volume: 17
Number: 39

Article: Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach
Authors: by Kevin Hamacher and Rüdiger Buchkremer
Link: https://www.mdpi.com/0718-1876/17/2/39

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