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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 17Number: 19
Article: The Effects of Omni-Channel Retailing on Promotional Strategy
  • Authors:
  • Dana Schrotenboer1,*,
  • Efthymios Constantinides2 and
  • Carolina Herrando3
  • et al.
Link: https://www.mdpi.com/0718-1876/17/2/19

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