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Journal: J. Theor. Appl. Electron. Commer. Res., 2022
Volume: 17
Number: 19
Article:
The Effects of Omni-Channel Retailing on Promotional Strategy
Authors:
by
Dana Schrotenboer, Efthymios Constantinides, Carolina Herrando and Sjoerd de Vries
Link:
https://www.mdpi.com/0718-1876/17/2/19
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