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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 44
Article:
How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Authors:
by
Gokhan Aydin, Nimet Uray and Gokhan Silahtaroglu
Link:
https://www.mdpi.com/0718-1876/16/4/44
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