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The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence
 
 

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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 44

Article: How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Authors: by Gokhan Aydin, Nimet Uray and Gokhan Silahtaroglu
Link: https://www.mdpi.com/0718-1876/16/4/44

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