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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Articles in this Issue were published by another publisher in Open Access under a CC-BY 3.0 licence. Articles are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.

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Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework

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Ocean University of China, Management College, Qingdao, China
2
Shandong University of Science and Technology, College of Economics and Management, Qingdao, China
3
Shandong University of Science and Technology, College of Electronic and Information Engineering, Qingdao, China
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), 155-169; https://doi.org/10.4067/S0718-18762021000200111 (registering DOI)
Received: 18 December 2019 / Revised: 13 June 2020 / Accepted: 24 July 2020 / Published: 28 October 2020
Push-Pull-Mooring framework is adopted to identify the antecedents affecting users’ switching intention from Internet payment to mobile payment. Using the data obtained from 264 valid respondents, the results show that both the mooring factors (perceived switching cost and personal innovativeness) and pull factors (relative advantages of substitute information technology and critical mass) are direct antecedents affecting customer switching behavior. In addition, mooring factors could moderate the relationship between push factors (dissatisfaction on system quality and dissatisfaction on service quality) as well as pull factors and customer switching intention. Managerial implications of findings were provided to payment service providers for maintaining incumbent customers and attracting potential customers.
Keywords: mobile payment; internet payment; Push-Pull-Mooring framework; switching intention; structural equation modeling mobile payment; internet payment; Push-Pull-Mooring framework; switching intention; structural equation modeling
MDPI and ACS Style

Fan, L.; Zhang, X.; Rai, L.; Du, Y. Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 155-169.

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