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Journal: J. Theor. Appl. Electron. Commer. Res., 2019
Volume: 14
Number: 6
Article:
Using Online User-Generated Reviews to Predict Offline Box-Office Sales and Online DVD Store Sales in the O2O Era
Authors:
by
Chieh Lee, Xun Xu and Chia-Chun Lin
Link:
https://www.mdpi.com/0718-1876/14/1/6
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