Search Results (4)

Based on three theories—the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and Responsible Environmental Behavior (REB)—the present study proposes a model of AI product factors and pro-environmental behavior. This study aims to investigate AI product factors that promote pro-environmental behavior by examining behavioral intentions to use AI technology. Unlike previous research, which predominantly focused on external variables such as social norms, cost, and inconvenience, or individual variables like demographic and psychological factors, this study emphasizes the underexplored role of technological factors. It integrates the Fuzzy Decision-Making Trial and Evaluation Laboratory (F-DEMATEL), Structural Equation Modeling (SEM), and Artificial Neural Network (ANN) approaches to assess the relationships among constructs. For the F-DEMATEL, opinions were collected from 20 experts in the environmental field, while SEM and ANN data were gathered from 1726 participants in Taiwan. F-DEMATEL results demonstrated causal relationships between external factors (perceived trust, self-efficacy, and perceived awareness) and the main variables of the TAM. Likewise, SEM results revealed that perceived trust (PT), self-efficacy (SE), and perceived awareness (PA) influence the main variables of TAM. However, the direct relationships between PT and behavioral intention (BI) and PA and BI were not significant. PT and PA indirectly influence BI through perceived usefulness (PU) and perceived ease of use (PEOU). The results also established that BI positively influences pro-environmental behavior. The author has also outlined how stakeholders aiming to encourage sustainable environmental behaviors can utilize the study’s findings to protect the environment. Full article

Wetlands provide important ecological services and aesthetic value at the landscape level. A landscape that makes people feel or appreciate the beauty of nature and is ecologically healthy and aesthetically beautiful can elicit positive emotions for people that are exposed to such landscapes. This then translates into protective environmental behaviors. Despite the growing importance of wetland conservation and human sensitivities to landscapes, little is known about the relationship between wetland landscapes and responsible environmental behaviors (REBs). This study was conducted at the wetlands at Guandu Nature Park (GNP), Taipei, Taiwan, using a five-point Likert scale questionnaire. Partial least squares structural equation modeling was used to test three hypotheses aiming to examine the influence of (1) landscape preference on REBs, (2) landscape preference on place attachment, and (3) place attachment on REBs. The findings indicated individuals displayed environmentally friendly behaviors because of the healthy environmental conditions of GNP wetlands and that an individuals’ sense of place attachment was influenced by the beauty of these wetlands. In addition, place attachment had a mediating effect on landscape preference and REBs. This study contributes to the limited resources associated regarding the effects of wetland landscapes on REBs and provides a basis for future comparative studies. Full article

The marine environment has plunged into crisis with the growth of human activities. The enhancement of responsible environmental behavior (REB) requires policy and education to cultivate social awareness and actions to sustain marine resources. Several studies revealed that the intention serves as an effective predictor of actual behaviors. Furthermore, researchers generally acknowledge that attitudes and perceived behavioral control are potential factors toward behavior intention. However, some research has found that a positive attitude toward the environment does not translate into responsible environmental behavior. Additionally, the model of behavior in the marine context, especially the relationships between attitudes, perceived behavioral control, and the intention of responsible environmental behavior, are still not clear. Students’ attitudes, perceived behavioral control, and intentions toward responsible marine environmental behavior (M-REB) were evaluated via questionnaires. The data from a total of 79 undergraduate students were analyzed. The results suggest that perceived behavioral control is the mediator between attitudes and intentions toward M-REB. This finding reveals the potential benefits of reconsidering the importance of perceived behavioral control in promoting M-REB and provides empirical evidence for future policy-makers in society and education. Full article

Understanding the nature of consumers’ environmental behaviors will help design better environmental policies for a sustainable future. Drawing on the responsible environmental behavior (REB) theoretical framework, we disentangle the effects of social and psychological environmental factors on Europeans’ behaviors, considering that living contexts vary from country to country. Using data on attitudes to the environment sourced from the 2017 Eurobarometer, we measure the socio-psychological factors and environmental behaviors using exploratory factor analysis. A multilevel model measures the effect of individual-level environmental factors and analyzes the impact of the country context on Europeans’ environmental behaviors. Results show that the three tested environmental behaviors (eco-friendly purchasing, public transport use, and reduced resource consumption) are explained by individual-level environmental factors as well as by country differences, but the effects differ depending on the behavior considered. We also find that the effects of knowledge, attitudes, and perceived behavioral control are mediated by a set of social indicators (age, gender, education, and income). We conclude with a discussion of the implications for policymakers. Full article