Sign in to use this feature.

Years

Between: -

Subjects

remove_circle_outline
remove_circle_outline
remove_circle_outline

Journals

Article Types

Countries / Regions

Search Results (2)

Search Parameters:
Keywords = ontact

Order results
Result details
Results per page
Select all
Export citation of selected articles as:
23 pages, 6913 KB  
Article
Empirical Analysis of Brand Experience in the Ontact Era: A Touchpoint Strategy Framework for O2O Operations in the F&B Industry
by Hangtong Cui, Peiying Zhang and Yifan Jia
Sustainability 2025, 17(22), 10421; https://doi.org/10.3390/su172210421 - 20 Nov 2025
Viewed by 1107
Abstract
The public health security incident has accelerated the adoption of the O2O (Online-to-Offline) model in the F&B (Food and Beverage) industry, significantly increasing consumer demand for contactless services. Concurrently, brand experience management has progressively shifted toward digital touchpoints. This study selects three hamburger [...] Read more.
The public health security incident has accelerated the adoption of the O2O (Online-to-Offline) model in the F&B (Food and Beverage) industry, significantly increasing consumer demand for contactless services. Concurrently, brand experience management has progressively shifted toward digital touchpoints. This study selects three hamburger brands as case studies to analyze brand experience levels across various online and offline touchpoints. We examine differences between brand touchpoints in the Ontact (Connect On + Untact) era and traditional touchpoints, identifying which ones effectively enhance brand experience. Subsequently, we develop an O2O brand experience management framework, demonstrating that brand experience positively influences satisfaction and repurchase intention. Finally, we propose touchpoint design strategies for the Ontact era to guide businesses in leveraging experiential marketing, strengthening consumer engagement, and informing strategic decision-making. Full article
Show Figures

Figure 1

22 pages, 2595 KB  
Article
Business Process-Organizational Structure (BP-OS) Performance Measurement Model and Problem-Solving Guidelines for Efficient Organizational Management in an Ontact Work Environment
by Hokyeom Kim, Injun Choi, Jitaek Lim and Sanghyun Sung
Sustainability 2022, 14(21), 14574; https://doi.org/10.3390/su142114574 - 5 Nov 2022
Cited by 3 | Viewed by 5657
Abstract
In the COVID-19 crisis, telecommuting has become one of the most powerful countermeasures against spreading infections. Companies cannot effectively implement telecommuting owing to difficulties predicting organizational performance and future problems and responding to them in advance. Furthermore, even after overcoming the crisis, it [...] Read more.
In the COVID-19 crisis, telecommuting has become one of the most powerful countermeasures against spreading infections. Companies cannot effectively implement telecommuting owing to difficulties predicting organizational performance and future problems and responding to them in advance. Furthermore, even after overcoming the crisis, it is expected that the performance of so-called “ontact” jobs involving telecommuting will increase rapidly in the new typical environment. Nevertheless, there has been no systematic study on a holistic response method considering work interruption time and lead time from work interruption in the ontact work environment. This study predicts organizational performance by modeling the impact of the ontact work environment on organizational performance and presents problem-solving guidelines from three perspectives: business process, organizational structure, and human resource allocation. Additionally, it presents a case study of a simulation model established by extending a previously developed enterprise simulation software. This study presents a scientific model for predicting organizational performance and solving problems in the ontact work environment, which is presently the most significant concern in companies. This facilitates decision-making to minimize damage based on predicting corporate performance in the ontact work environment. Full article
(This article belongs to the Section Sustainable Management)
Show Figures

Figure 1

Back to TopTop