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Keywords = mobile government microblog

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15 pages, 601 KB  
Article
Sustainability of Government Microblog in China: Exploring Social Factors on Mobile Government Microblog Continuance
by Chenyuan Ni, Shuiqing Yang, Yanqin Pan, Jianrong Yao, Yixiao Li and Yuangao Chen
Sustainability 2019, 11(24), 6887; https://doi.org/10.3390/su11246887 - 4 Dec 2019
Cited by 5 | Viewed by 3383
Abstract
The sustainable development of mobile government social media depends citizens’ continued use. Based on the Stimulus-Organism-Response framework and social response theory, the present study investigated the impacts of perceived similarity and anthropomorphic cues on citizens’ mobile government microblog continuance. A research model of [...] Read more.
The sustainable development of mobile government social media depends citizens’ continued use. Based on the Stimulus-Organism-Response framework and social response theory, the present study investigated the impacts of perceived similarity and anthropomorphic cues on citizens’ mobile government microblog continuance. A research model of mobile government microblog continuance was developed and empirical tested by using dataset collected from 428 mobile government microblog citizens in China. The results of structural equation modeling demonstrated that perceived similarity (including external similarity and internal similarity), and anthropomorphic cues (including social interaction value, visual appearance, and identity attractiveness), have positive influences on both cognitive and affective involvement, which further determinate mobile government microblog continuance. Considering the path coefficient and significant levels, the impact from affective involvement on mobile government microblog continuance is stronger that from cognitive involvement. Full article
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17 pages, 978 KB  
Article
Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance
by Shuiqing Yang and Xianwu Zeng
Sustainability 2018, 10(12), 4849; https://doi.org/10.3390/su10124849 - 19 Dec 2018
Cited by 31 | Viewed by 6474
Abstract
Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile [...] Read more.
Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile government microblogs from a value-based perspective. A structural equation modeling (SEM)-neural network combined method was used to test the proposed model by using data collected from 301 mobile government microblog users in China. The SEM analysis shows that social influence, perceived interactivity, and perceived mobility positively affect citizens’ utilitarian value and hedonic value, which further affects their continuance intention. The significant factors obtained from the SEM are used as input for a neural network analysis to calculate their relative impacts. The results of the neural network analysis showed that perceived mobility is the most important factor influencing utilitarian value, while social influence is the most significant factor affecting hedonic value. The normalized importance of utilitarian value on continuance behaviors is larger than that of hedonic value. Full article
(This article belongs to the Special Issue Social and New Technology Challenges of Sustainable Business)
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