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Keywords = in-game purchases

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21 pages, 765 KB  
Article
Buying Game Derivative Products Is Different from In-Game Purchases: A Mixed-Method Approach
by Xinyi An, Yuhan Peng, Zexi Dai, Yunheng Wang, Zizhen Zhou and Xianglong Zeng
Behav. Sci. 2024, 14(8), 652; https://doi.org/10.3390/bs14080652 - 28 Jul 2024
Cited by 3 | Viewed by 4043
Abstract
The consumption of games has received increasing attention due to their high profits and addiction issues. However, previous studies have focused mainly on players’ in-game purchases, neglecting the purchase of game derivative products. This article provides the first exploration of the differences and [...] Read more.
The consumption of games has received increasing attention due to their high profits and addiction issues. However, previous studies have focused mainly on players’ in-game purchases, neglecting the purchase of game derivative products. This article provides the first exploration of the differences and similarities between in-game purchases and derivative product purchases with a mixed-method approach. A quantitative survey collected data from 9864 game players, and the results suggested that there were differences between in-game purchases and derivative product consumption in terms of consumption amount and number of participants, and that derivative product purchases had a stronger relationship with character attachment and game loyalty. Subsequent interviews were conducted with 22 players. The findings supported the quantitative results and revealed that players exhibited a distinct understanding of each type of purchase in terms of ownership. Overall, these findings contribute to the understanding of game derivative product purchases and explore the factors influencing in-game purchases and derivative product purchases. We strongly argue that the pattern of spending on game derivative products is very different from that of spending on in-game purchases and is, thus, worthy of dedicated research. Full article
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