Search Results (2)

Internet social media is a key space in which the memorial resources of social movements, including the stories and knowledge of previous generations, are organised, disseminated, and reinterpreted. This is especially important for movements such as feminism, which places great emphasis on the transmission of an intangible cultural legacy between its different generations or waves, which are conformed through these cultural transmissions. In this sense, several authors have highlighted the importance of social media and hashtivism in shaping the fourth wave of feminism that has been taking place in recent years (e.g., #metoo). The aim of this article is to present to the scientific community a hybrid methodological proposal for the network and content analysis of audiences and their interactions on Twitter: we will do so by describing and evaluating the results of different research we have carried out in the field of feminist hashtivism. Structural analysis methods such as social network analysis have demonstrated their capacity to be applied to the analysis of social media interactions as a mixed methodology, that is, both quantitative and qualitative. This article shows the potential of a specific methodological process that combines inductive and inferential reasoning with hypothetico-deductive approaches. By applying the methodology developed in the case studies included in the article, it is shown that these two modes of reasoning work best when they are used together. Full article

The feminist movement is experiencing the rise of a new generation characterized by specific phenomena linked to technological progress, such as hashtivism, i.e., mobilization through social media. With the aim of contributing to extending our knowledge of the implications of Twitter for this as well as other social movements, this article examined eight of the most common Spanish- and English-language hashtags used to commemorate the 25 November 2018 event, the International Day for the Elimination of Violence against Women. Employing big data analysis to study social and communications phenomena, the results offer a picture of contemporary feminism through the kind of international digital dialogue or conversation that it creates, as well as questioning Twitter’s validity in terms of cohesion when it comes to uniting forces in relation to one of the movement’s most urgent struggles: eliminating violence against women in all its forms. Full article