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Search Results (4)

Search Parameters:
Keywords = cognitive-affective-conative (CAC) model

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26 pages, 1354 KiB  
Article
Influence of Creative Tourist Experiences and Engagement on Gen Z’s Environmentally Responsible Behavior: A Moderated Mediation Model
by Wenjun Lu, Pimlapas Pongsakornrungsilp, Sukhuman Klamsaengsai, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam and Long Li
Sustainability 2025, 17(11), 4992; https://doi.org/10.3390/su17114992 - 29 May 2025
Viewed by 1237
Abstract
In the contemporary Chinese tourism market, Generation Z constitutes a key consumer segment whose environmentally responsible behavior (ERB) is crucial to achieving the sustainable development of destinations. Drawing on the self-regulation of attitude theory and the cognitive–affective–conative (CAC) framework, in this research, we [...] Read more.
In the contemporary Chinese tourism market, Generation Z constitutes a key consumer segment whose environmentally responsible behavior (ERB) is crucial to achieving the sustainable development of destinations. Drawing on the self-regulation of attitude theory and the cognitive–affective–conative (CAC) framework, in this research, we examined the influence of emotional factors on ERB among Generation Z tourists. In particular, we investigated the effect of creative tourism experiences (CTEs) on ERB, with tourist engagement (TE) and place attachment (PAT) serving as mediators. Data from 639 valid online questionnaires were analyzed through structural equation modeling (SEM). The results show that CTE and TE significantly impact ERB, while TE and PAT mediate the relationship between CTE and ERB. Moreover, self-efficacy (SE) positively moderates both the direct and indirect effects. Given the limited integration of the self-regulation of attitude theory and the CAC framework in ERB research, these results provide novel insights and valuable recommendations for the sustainable development of creative tourism. Full article
(This article belongs to the Special Issue Consumer Behaviour and Sustainable Decision-Making: Bridging the Gap Between Awareness and Action)
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28 pages, 843 KiB  
Article
From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems?
by Mohamed Soliman, Tawat Noipom, Muhammadafeefee Assalihee, Arunneewan Buaniew and Ahmad Albattat
Tour. Hosp. 2025, 6(2), 89; https://doi.org/10.3390/tourhosp6020089 - 20 May 2025
Viewed by 963
Abstract
This study aims to explore the factors influencing word-of-mouth (WOM) intentions among cultural tourists in Thailand’s southern border provinces. This study develops a comprehensive framework predicting WOM intentions by combining the Stimulus–Organism–Response (S-O-R) model, the theory of planned behavior (TPB), and the cognitive–affective–conative [...] Read more.
This study aims to explore the factors influencing word-of-mouth (WOM) intentions among cultural tourists in Thailand’s southern border provinces. This study develops a comprehensive framework predicting WOM intentions by combining the Stimulus–Organism–Response (S-O-R) model, the theory of planned behavior (TPB), and the cognitive–affective–conative (CAC) model, given the critical role of WOM in tourism marketing. Data were collected from 386 cultural tourists through purposive sampling using a self-administered questionnaire. The study employs structural equation modeling (PLS-SEM) to investigate relationships between trust, attitude, satisfaction, and WOM intentions. The findings reveal that trust, satisfaction, and attitude significantly impact WOM intentions. Social influence strongly predicts trust, while the perceived quality of behavior influences attitude. Satisfaction is driven by perceived value, the quality of the experience, the quality of the physical environment, and tourist engagement. This study contributes to cultural tourism literature by integrating different behavioral theories to provide a robust WOM model. This study’s theoretical contributions and practical implications for scholars, policymakers, tourism marketers, and cultural site operators will be further discussed. Full article
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15 pages, 630 KiB  
Article
Promoting Consumers’ Sustainable Consumption of Online Retail Cold Chain Logistics Services: Extended Applications of SOR and Cognitive-Affective-Conative Theories
by Jiangmin Ding and Eon-Seong Lee
Behav. Sci. 2024, 14(9), 771; https://doi.org/10.3390/bs14090771 - 2 Sep 2024
Cited by 4 | Viewed by 2715
Abstract
As food safety awareness rises and living standards improve, consumers have increasingly higher expectations for the efficiency and quality of cold chain logistics services. For cold chain logistics service providers, accurately understanding consumer psychology and enhancing their willingness to continue using the service—while [...] Read more.
As food safety awareness rises and living standards improve, consumers have increasingly higher expectations for the efficiency and quality of cold chain logistics services. For cold chain logistics service providers, accurately understanding consumer psychology and enhancing their willingness to continue using the service—while guiding them to actively participate in green cold chain logistics practices—are necessary means to maintain competitiveness. Therefore, based on stimulus-organism-response and cognitive-affective-conative theories, this study constructs a three-stage model to explore the factors influencing consumers’ continuous consumption of online retail cold chain delivery services. This study substantiates that consumers’ intention to continue consuming proceeds through the following three stages: cognitive, affective, and conative. Specifically, the results indicate that consumer- and environment-oriented services significantly enhance consumer value and psychological empowerment, which further promotes their intention to continue using the service and participate in green practices. Moreover, psychological empowerment and perceived value fully and partially mediate the relationship between the two types of services and consumer sustainable consumption, respectively. These findings expand the research on cold chain consumption and deepen our understanding of how various factors influence consumer behavior. Full article
(This article belongs to the Special Issue The Emotional Antecedents and Consequences of Buying and Consuming: A Multidisciplinary Perspective on Consumers’ Emotions)
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17 pages, 905 KiB  
Article
Antecedents and Consequences of Streamer Trust in Livestreaming Commerce
by Bowen Tian, Jinye Chen, Jie Zhang, Wei Wang and Leibao Zhang
Behav. Sci. 2023, 13(4), 308; https://doi.org/10.3390/bs13040308 - 4 Apr 2023
Cited by 21 | Viewed by 5920
Abstract
Livestreaming commerce has become the mainstream of e-commerce in recent years. The key difference between livestreaming commerce and traditional e-commerce lies in the presence of the streamer. However, there are few studies that examine the significant role of streamer trust in the focal [...] Read more.
Livestreaming commerce has become the mainstream of e-commerce in recent years. The key difference between livestreaming commerce and traditional e-commerce lies in the presence of the streamer. However, there are few studies that examine the significant role of streamer trust in the focal context. In our study, based on the cognitive-affective-conative (C-A-C) framework, we develop a research model to explore antecedents of streamer trust and its important role in influencing consumers’ purchasing behavior. Using the survey method, we find that (1) antecedents, including interactivity, informativeness, personal impulsiveness as well as the attitude toward livestreaming shopping are positively associated with streamer trust; (2) streamer trust is positively associated with consumers’ purchasing intention; (3) livestreaming value has significant moderating effects on interactivity and informativeness but not on personal impulsiveness and attitude toward livestreaming shopping. Both theoretical and practical implications are discussed. Full article
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