Search Results (4)

Characterized by inexpensive and readily available products, fast fashion has increased the consumption and disposal of clothing, for which criticism has been significant due to its negative environmental and social impact. Therefore, transitioning to sustainable business models (SBMs) that balance profit with corporate social responsibility (CSR) is critical. This study explores sustainable value propositions in Polish Zero Waste fashion businesses, addressing the gap in research on SBMs. It also employs the theory of organizational paradoxes to examine tensions between profit maximization and CSR. Data were collected from 249 Polish Zero Waste companies listed on mapazerowaste.pl and analyzed through content analysis and statistical methods. Additionally, 21 YouTube videos from 2020 to 2022 were examined to study sustainable fashion promotion. Multiple coding and categorization schemes were used to identify themes, followed by frequency analysis and correspondence analysis. Second-hand clothing emerged as the most common value proposition (120 companies), reflecting consumer trends in resale. The repair sector with cobbler and leather repair services (55 companies) also showed a strong presence, highlighting demand for tailoring and upcycling services Rental services (2 companies) remain niche due to limited consumer acceptance. Promotion efforts on YouTube focus on building awareness of fast fashion’s impacts and teaching sustainable behaviors. Sustainable value propositions, exemplified by Polish Zero Waste businesses, synthesize profit and CSR strategies, addressing organizational paradoxes. These findings inform strategies to balance financial and socio-environmental goals, with implications for policy and practice in advancing sustainable fashion. Full article

Second-hand consumption of clothing plays a vital role in promoting the overall global trend of low-carbon transition; however, the COVID-19 outbreak put this consumption model into a development dilemma. Cultivating consumers’ sustainable behavior will be an effective way to promote the sustainable development of the apparel industry. Based on the unified theory of acceptance and use of technology (UTAUT), this study starts with fashion-sharing behavior and investigates the antecedents that influence consumers’ use of second-hand clothing-sharing platforms in the post-pandemic era. The research background involves the Chinese clothing-sharing market in the growing period. The findings revealed that the pandemic raised people’s awareness of health and hygiene protection. In addition, the cleaning problem of platform clothing has become the primary reason for curbing consumers’ choice of sharing. High-cost performance, high efficiency, and convenience can stimulate consumers to use shared services. Considering that the pandemic has driven consumer economic fluctuations, perceived economic risks could widen the gap between willingness and behavior. In conclusion, platforms must fully realize the transparency of the clothing cleaning and maintenance process, improve their own construction level such as ease of use, convenience, and safety, and incorporate functional clothing-sharing to refine people’s sustainable consumption habits. Full article

Business models providing used clothing to consumers have the potential to increase the use of each garment and thereby reduce pressure on raw materials and primary production. This research used in-depth interviews complemented by a literature review to improve the understanding of the business models and the ways in which they can impact the environment. In total, the interviews were carried out with seven business owners and six experts in clothing sustainability, product lifespan extension, and circular business models. Examples of business models of interest include businesses selling secondhand clothes and businesses renting clothes to customers. A typology of business models is used to understand how each model impacts the environment and to highlight the factors that contribute most to the impacts that need to be managed. Business models vary in how they impact the environment, through differences in the way they manage transport, storage, and cleaning. Business models also vary in how successfully they reduce the environmental impacts from the production of new garments by increasing the number of times different wearers wear a garment and reducing the need to buy new garments. This effect is referred to as displacement, and the displacement rate provides an indication of the efficiency of reuse models in reducing total volumes of throughput. Indeed, some new business models may not have reduced throughput as a goal at all, and appraisal of this is crucial to understanding the environmental impacts of the various models. Full article

Business models like product-service systems (PSSs) often recognise different sustainability goals and are seen as solutions for the impacts of consumption and fast fashion, but there is a lack of evidence supporting the environmental claims of such business models for clothing. The research aimed to understand if rental clothing business models such as PSSs have the environmental benefits often purported by quantifying the environmental impacts of rental formal dresses in a life-cycle assessment (LCA) in a case study in Stockholm, Sweden. The effects of varying consumer behaviour on the potential impact of a PSS vs. linear business model are explored through three functional units and 14 consumption scenarios. How users decide to engage with clothing PSSs dictates the environmental savings potential that a PSS can have, as shown in how many times consumers wear garments, how they use rental to substitute their purchasing or use needs, as well as how consumers travel to rental store locations. Full article