Search Results (33)

Digital marketing has become a game-changer by combining cutting-edge technologies, insights into how customers behave, and applicability across industries to change how businesses plan and how they interact with customers. Digital marketing is a key part of being competitive, sustainable, and innovative in a world where more and more people are using the internet and social media. Even though this subject is important, the study of it is still scattered, which shows that there is a need to systematically map out its intellectual structure. This research utilizes a bibliometric and topic modeling methodology, analyzing 4722 publications sourced from the Scopus database, including the string “Digital Marketing”. The authors employed Latent Dirichlet Allocation (LDA), a method from Natural Language Processing, to discern latent study themes and Vosviewer 1.6.20 for bibliometric analysis. The results explore ten main thematic clusters, such as digital marketing and blockchain, applications in the health and food industries, higher education and skill enhancement, machine learning and analytics, small and medium-sized enterprises (SMEs) and sustainability, emerging trends and ethics, sales transformation, tourism and hospitality, digital media and audience perception, and consumer satisfaction through service quality. These clusters show that digital marketing is becoming more interdisciplinary and is becoming more connected to ethical and technological issues. The report finds that digital marketing research is changing quickly because of artificial intelligence (AI), blockchain, immersive technology, and reflect it with a digital business environment. Future directions encompass the expansion of analyses to new economies, the implementation of advanced semantic models, and the navigation of ethical difficulties, thereby guaranteeing that digital marketing fosters both business progress and public welfare. Full article

Metaverse tourism refers to the application of immersive digital technologies—such as virtual reality, augmented reality, and blockchain—within tourism experiences. It enables users to explore destinations, participate in cultural experiences, and interact socially within persistent, 3D virtual environments. While it offers new ways of experiencing tourism beyond physical boundaries, it also introduces novel ethical, technological, and social dilemmas. This entry is written as an encyclopedia entry rather than a systematic review or empirical study. It is intended as a conceptual and integrative overview of current knowledge and debates, informed by peer-reviewed research, industry reports, and illustrative case examples. Full article

As climate change concerns, urban congestion, and environmental degradation intensify, cities prioritise cycling as a sustainable transport option to reduce CO₂ emissions and improve quality of life. However, rampant bicycle theft and poor security infrastructure often deter daily commuters and tourists from cycling. This study explores how advanced security measures can bolster sustainable urban mobility and tourism by addressing these challenges. A mixed-methods approach is utilised, incorporating primary survey data from Slovenia and secondary data on bicycle sales, imports and thefts from 2015 to 2024. Findings indicate that access to secure parking substantially enhances users’ sense of safety when commuting by bike. Regression analysis shows that for every 1000 additional bicycles sold, approximately 280 more thefts occur—equivalent to a 0.28 rise in reported thefts—highlighting a systemic vulnerability associated with sustainability-oriented behaviour. To bridge this gap, the study advocates for an innovative security framework that combines blockchain technology and Non-Fungible Tokens (NFTs) with encrypted Quick Response (QR) codes. Each bicycle would receive a tamper-proof QR code connected to a blockchain-verified NFT documenting ownership and usage data. This system facilitates real-time authentication, enhances traceability, deters theft, and builds trust in cycling as a dependable transport alternative. The proposed solution merges sustainable transport, digital identity, and urban security, presenting a scalable model for individual users and shared mobility systems. Full article

Non-fungible tokens (NFTs) are an emerging application of blockchain technology, with the potential to transform various industries, including tourism. Despite conceptual discussions that have highlighted opportunities and challenges associated with using NFTs—such as in digital souvenirs, ticketing systems, loyalty programmes, and conservation initiatives—there is a critical gap in the literature consisting of the lack of a structured methodological framework to empirically evaluate the impact of real-world NFT implementations. This study addresses this gap by proposing a conceptual model and methodological framework designed to assess NFT projects in the tourism sector. The framework integrates diverse data collection methods, advanced analytical techniques (including econometric analysis, natural language processing, and machine learning), and a technological workbench for tracking key performance indicators (KPIs). To demonstrate its applicability, the framework is applied to the Dalmatia NFT project, an exploratory application in cultural tourism. The considered example highlights the potential of NFTs to enhance tourism experiences while addressing challenges such as scalability, sustainability, and user engagement. This study concludes with insights into the framework’s practical implications for stakeholders and outlines future research directions for empirical validation. By bridging the gap between theory and practice, this study aims to provide a robust foundation for effectively integrating NFTs into the tourism industry. Full article

The intersection of digitalization and sustainability is reshaping the tourism industry, with digital platforms playing a transformative role in optimizing travel experiences while simultaneously influencing economic inclusivity, labor dynamics, and environmental responsibility. This paper explores how Industry 4.0 technologies—such as artificial intelligence (AI), big data, blockchain, virtual reality (VR), and the Internet of Things (IoT)—are integrated into digital tourism platforms, assessing their dual impact on sustainability and market structures. The study develops a conceptual framework around five key dimensions: market power and digital dependency, AI-driven automation and workforce transformation, innovation and digital inclusion, sustainability innovations, and data security and governance. While digital platforms enhance personalization, operational efficiency, and eco-conscious travel, they also reinforce economic disparities, monopolization, and regulatory challenges, raising concerns related to SDGs such as SDG 1 (No Poverty), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure), SDG 10 (Reduced Inequalities), SDG 12 (Responsible Consumption, and Production), SDG 13 (Climate Action), and SDG 16 (Peace, Justice, and Strong Institutions). The study highlights the need for equitable governance frameworks to mitigate risks associated with AI-driven monopolization, algorithmic bias, and data privacy violations while ensuring digital accessibility for small and medium-sized enterprises (SMEs). The findings contribute to ongoing discussions on platform economics, digital governance, and sustainable tourism transformation, offering policy and managerial implications for fostering an inclusive and environmentally responsible tourism industry. Full article

Non-fungible tokens (NFTs) represent a promising application of blockchain technology that can potentially disrupt various sectors, mainly tourism. While there have been conceptual discussions regarding the opportunities and challenges of utilizing NFTs for purposes such as digital souvenirs, ticketing, loyalty programs, and conservation initiatives, there remains a significant need for a robust methodological framework to assess the impact of real-world NFT implementations empirically. This paper presents the methodological foundation of ongoing research. It proposes a comprehensive approach to researching NFT initiatives within the tourism sector, which includes data collection methods, analytical techniques, and the design of a workbench for monitoring key performance indicators (KPIs). The proposed framework combines quantitative and qualitative measures to capture the complex nature of NFT adoption, including financial performance, visitor engagement, user experience, and operational efficiency. By establishing standardized protocols and metrics, the proposed methodology aims to enable cross-study comparisons and contribute to developing the best practices for leveraging NFTs in the tourism industry. The work highlights the potential of NFTs to enhance visitor experiences, generate new revenue streams, and promote destinations as tech-savvy hubs, while also addressing ethical and sustainability concerns. The conclusion emphasizes the importance of a structured approach to evaluating NFTs initiatives, which can provide valuable insights for tourism organizations seeking to innovate and remain competitive in a digital landscape. Future research should focus on validating the framework through real-world case studies, exploring additional applications of NFTs in tourism, and addressing challenges related to data availability, technological integration, and stakeholder collaboration. Full article

The Technology Acceptance Model (TAM) is widely used in many areas but is rarely applied to determine the link between tourists’ perceptions of tourism development and environmental sustainability. Therefore, this study aimed to (1) explore the relationships among tourism development, tourists’ perceptions, and environmental sustainability, (2) examine the mediating role of blockchain technology in these relationships, and (3) analyze the use of the TAM for sustainable practices in tourism. Data were collected from tourists on their perceptions of the impact of tourism on the environment, their use of information technology (IT) during their visits, and their willingness to pay for sustainable tourism practices. The data collected from 473 respondents were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings reveal that tourism development and perceptions have a significant impact on environmental sustainability. Furthermore, blockchain technology directly affects environmental sustainability and partially mediates the relationship between tourism development and tourists’ perception constructs on environmental sustainability. This study contributes to the understanding of the relationships among tourism development, tourist perceptions, and environmental sustainability, analyzed through the lens of the TAM. Although the TAM has been used in several technology adoption and behavioral studies, this is its first application in the context of sustainable tourism, specifically used in exploring perceptions of environmental sustainability, limited to the environmentally rich Gilgit-Baltistan region in Pakistan. Full article

In recent years, calls have increased for adherence to standards that ensure sustainability, including the global initiative presented by the United Nations with 17 Sustainable Development Goals (SDGs) to ensure a more sustainable future. Achieving these goals is extremely important, as institutions have sought to integrate technology, especially business intelligence, into their operations to ensure their achievement. This study aims to provide a systematic literature review of the intersection of information systems and sustainability in business intelligence. Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was utilized to select high-quality studies from various databases, including ScienceDirect, IEEE Xplore, and Scopus, to be included in this review. The methodology resulted in 32 studies taxonomized into four main categories covering different aspects of the intersection of information systems and sustainability. This study discusses integrating information systems and sustainability in various sectors, such as tourism, health, urban, and other sectors, with different technologies, such as Blockchain, IoT, Industry 4.0, and other innovations. Moreover, the information system types implemented to support sustainability practices in different domains are highlighted. Full article

Blockchain technology promises transformative potential across diverse sectors, facilitating innovations in areas ranging from finance to healthcare. Despite its many promising applications, several barriers—including scalability challenges, regulatory complexities, and technical hurdles—limit its widespread adoption. This systematic literature review delves into scalability enhancements and explores the legal and regulatory landscapes impacting blockchain deployment in ten key sectors: IoT, healthcare, finance, education, social media, genomics, supply chain, vehicular networks, e-voting, and tourism. These sectors were selected based on their significant engagement with blockchain technology and their prominence in the analyzed literature. We examine key technological advancements such as Layer-2 techniques, sharding, consensus algorithm optimization, and rollups, and discuss their implications for throughput, latency, and compliance with regulatory standards such as the General Data Protection Regulation (GDPR). The review details these technological and regulatory developments and discusses their broader implications for industry and academia, emphasizing the need for interdisciplinary research and innovation. By identifying gaps in current research and suggesting future directions, this study serves as a roadmap for researchers, practitioners, and policymakers to develop secure, scalable, and compliant blockchain systems. Our comprehensive examination provides valuable insights into enhancing the efficiency, security, and regulatory compliance of blockchain technology. Full article

This study explores the transformative impact of IoT technologies on smart tourism, striving to boost operational efficiency and enrich the traveler experience. Using a systematic literature review with bibliometric analysis, we examined a sample of 83 studies indexed in SCOPUS to identify research activity on this topic until November 2023. The integration of cutting-edge technologies, including big data, smart sensors, cloud computing, machine learning, artificial intelligence, wearables, mobile applications, augmented reality, and virtual reality, establishes the foundation of the IoT-enabled smart tourism ecosystem. These innovations bring distinct capabilities, from facilitating data collection with embedded sensor technologies to using cloud computing for essential services like data storage and analytics. Examining various IoT applications in smart tourism, such as recommender systems, smart cities, payment systems, and electronic ticketing, reveals their positive effects on safety, efficiency, and personalized services. However, challenges like security, privacy, software complexity, scalability, and interoperability necessitate robust measures. This study identifies future research directions, including enhancing security and privacy, exploring blockchain integration, investigating edge computing, and improving interactions between tourists and smart tourism systems. These endeavors aim to address challenges and seize opportunities, fostering innovative solutions for the evolving needs of the tourism industry in a technologically advanced landscape. Full article

With the emergence of the metaverse, countries’ digital efforts to create tourism opportunities have given rise to the possibility of capitalising on digital content which, along with physical tourism experiences, can generate further income and enhance a country’s reputation. Non-fungible tokens (NFTs), a unique application of blockchain technology, offer an enabling technology in several sectors, including tourism. Therefore, this study aims to explore the official tourism websites of Croatia and Slovenia and analyse current NFT applications in tourism economics. The methodology focuses explicitly on sentiment analysis, blockchain and machine learning. The paper introduces various applications currently in place, including Slovenia’s “I Feel Nft” project. The research shows that the main benefits of using NFT and sentiment analysis in the tourism economy are the promotion and presentation of major tourist destinations, exhibitions, works of art, and companies’ products in tokens, digital content and souvenirs. The adoption of sentiment analysis and NFTs in the tourism economy is still open to proposals for implementing public quantitative data metrics. Therefore, the scientific contribution of this research is essential in terms of operational recommendations and defining metrics for measuring the effectiveness of those methodologies and their applications in the tourism economy. On top of that, the practical contribution lies in monitoring the influx of tourists, and highlighting their increase over time and the significance of new technology in time series tourism research. Full article

Blockchain technology is emerging as a high-impact solution for the tourism industry, a topic chosen for its growing research relevance and potential to revolutionise the tourism sector in several areas. This study examines how the combination of Blockchain technology and P2P platforms advances sustainability and marketing in the tourism accommodation market. It attempts to fill a gap in the literature by focusing on its application in two areas, namely digital markets and technology, which are expanding. The originality of this research lies in its comprehensive review of blockchain applications in tourism from a practical point of view, which has been largely unexplored in the existing literature. Through a bibliometric review of forty-two papers, various Blockchain applications were identified, such as improving transparency, trust, and efficiency in hotel operations and eliminating intermediaries to reduce costs. The adoption of smart contracts and the use of cryptocurrencies have also emerged as key trends. These findings highlight the transformative potential of Blockchain technology to build trust between hosts and guests, streamline processes, and improve the customer experience. However, they emphasise the need for the careful planning and consideration of the challenges associated with implementing this technology. Future research should further explore the specific applications of Blockchain technology in tourism to optimise its impact on industry and ensure long-term sustainability. Full article

The deployment of Blockchain technology in the tourism industry is already becoming a reality with the gradual emergence of innovative business models. At its core is the promise of improving the efficiency of the tourism service value chain and enhancing the quality of the service provided to the end customer. This paper analyses research trends focused on using Blockchain technology in tourism. The aim is to determine how this technology impacts the tourism sector and its sustainability. A systematic review, descriptive bibliometric analysis, and network analysis based on co-authorship, co-citation, and keyword analysis criteria, among others, have been used. The results reveal that the subject matter analysed is generating a growing trend in academic research in the fields of sustainable management and supply chain efficiency. The activities in the tourism sector that are incorporating this technology to a greater extent are those related to the areas of marketing, logistics, and smart business models, according to the data extracted from the analysis. This technology already enables the application of solutions that predict and promote tourist behaviour based on sustainable behaviour and consumption habits, generating value for the different stakeholders. Full article

Smart destinations require a management system that provides convenient real-time use of digital technology in creating, communicating, and delivering value to visitors. Research related to smart island destinations is still limited, let alone those that utilize blockchain technology to create the smartness of the destination. This research is an empirical study that captures the perceptions of stakeholders in the blue economy on smart islands and the use of blockchain technology in order to build smart islands, a destination that consists of many islands that lack connectedness, such as the Seribu Islands in Jakarta, Indonesia. Data were collected using qualitative and quantitative approaches (mixed methods). Qualitative data were collected from scientific journal publications and followed up with VOS viewer analysis, and quantitative data with the questionnaire survey responses from 150 blue economy industry players in the Seribu Islands and structural equation modeling showed that good digital literacy and blue economy management have significant influence on blockchain technology and impact smart islands. This study indicates that, for islands that have challenges in accessibility and connectivity, the presence of blockchain and smart technology is needed to integrate various resources from each stakeholder so that the blue economy in the islands can be developed more effectively and efficiently, while at the same time ensuring the achievement of sustainability. Full article

This study aims to examine the potential of blockchain technology in the financing and financial management of entrepreneurial tourism projects. It highlights two objectives: how the technology can be used as an alternative financing tool and how it can improve efficiency and transparency in the financial management of tourism companies. This study shows that initial coin offerings are an effective way to finance innovative tourism projects and that blockchain technology can improve the competitiveness and efficiency of tourism companies. Due to the lack of empirical data on the actual implementation and impact of blockchain technology in the tourism industry, it is suggested that further research is needed to examine the practical application of blockchain technology in the tourism industry, its potential impact on tourism businesses and its implications for the regulatory framework. The proposed methodology includes a systematic literature review on the application of blockchain technology for the financing of tourism projects and the financial improvement of tourism business models. The results indicate that blockchain technology has the potential to transform the financing and financial management of the tourism industry and improve its efficiency and transparency. Furthermore, combining blockchain with other technologies can provide additional benefits in supply chain management and event automation. Full article