Search Results (5)

In the Shopee application there is a feature that is used as a promotional tool and which increases sales, namely, Shopee Live. A digital survey (Jakpat, 2022) published on Databoks in 2023 showed that Shopee was the application most used for live shopping in Indonesia, being used by 83.4% of live-shopping users. The present study aimed to determine the effectiveness of the Shopee Live feature sales strategy on influencing consumer buying interest decisions among information systems students. The data collection method used was a survey. The sampling technique used probability purposive sampling with a sample size of 54 respondents. Questionnaires were distributed online through Google Forms. Data analysis was carried out using simple linear regression analysis techniques with SPSS software. The results showed that the Shopee Live sales strategy had a strong influence on consumer buying interest decisions, with a correlation value of 0.990 and an influence contribution of 98.7% being recorded. In addition, significance testing supported the hypothesis that the Shopee Live sales strategy would exert an influence on consumer buying interest decisions. Full article

The development of digital technology has changed various aspects of life, including in the financial sector. One of the innovations that has received a significant amount of attention is the PayLater service. Generation Z, as a generation born in the digital era, has a unique consumption pattern. Members of Generation Z tend to look for financial solutions that are fast, practical, and accessible through technology. This study aims to provide guidance for Generation Z (age 20–28 years) in choosing the PayLater application that best suits their needs and financial situation. Using the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method, this study evaluates the effectiveness of several popular PayLater applications. Data were collected through an online questionnaire aimed at potential users who already had a monthly income. The criteria used in the assessment include the average transaction value, difficulty in paying installments, data security and privacy, ease of application access, and interest rates. The results of the analysis show that Shopee PayLater has the highest preference score, making it the best choice for Generation Z. This research is expected to contribute to improving financial literacy and helping Generation Z to make better decisions regarding financial services in the digital era. Full article

Since the COVID-19 pandemic has forced most industries to embrace an online platform utilizing technological breakthroughs, it has significantly impacted our daily lives. Businesses that use marketplaces to sell and trade products to customers while increasing their participation through online shopping or e-commerce are among the sectors that take advantage of these situations. The current study set out to evaluate the level of customer satisfaction, trust, and service quality of the e-commerce application to enhance the system and provide a better shopping experience. Facebook, Shopee, Lazada, Shein, and TikTok were the five e-commerce platforms evaluated. The Philippines was the location of this study, and at least 200 people answered the survey, which was conducted in-person and online and consisted of 72 questionnaires. The researchers assessed twelve latent variables: perceived security, customer satisfaction, application interface, brand equity, tangibility, reliability, responsiveness, assurance, empathy, and information credibility. Structural equation modeling and multi-criteria decision analysis were used to analyze the data. The findings demonstrated that assurance, application interface, information credibility, and brand equity directly impacted service quality. Moreover, a direct and significant correlation exists between customer satisfaction and service quality. Customers’ trust is significantly impacted by their level of satisfaction and perception of security. The e-commerce apps were ranked using a multi-criteria decision analysis technique, which is the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) based on tangibility, responsiveness, assurance, reliability, and empathy. Facebook received a low rating, whereas Shopee was ranked highest. To further enhance the services offered, the lowest rated application may use the results from the combination of the TOPSIS and SEM results. Additionally, application providers, managers, and researchers examining the user–software interaction of relevant e-commerce applications might utilize the study’s results to enhance their services regarding the purchasing experience and provide a sustainable service. Finally, this study is among the first to use the structural modeling approach to evaluate customer trust and satisfaction while integrating service quality and TOPSIS. Full article

Lately, smartphones have had a significant impact on how individuals act, mainly when they shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic from e-commerce sites. Shopee Express recognizes the importance of customer happiness and brand loyalty in measuring consumer purchasing behavior for long-term performance. Some prior studies have had mixed results on the factors that influence online shopping apps’ brand loyalty with the interactive effect of other variables. To contribute to resolving these varied views, this study proposes that customer satisfaction mediates the antecedent factors that influence students’ loyalty to the Shopee app. As a cross-sectional online survey, we obtained data from 298 university students using the Shopee application. Partial least squares structural equation modeling (PLS-SEM) was used to analyze data, whereby the results confirmed a significant effect of the accuracy of delivery on brand loyalty and customer satisfaction, the price of delivery and customer satisfaction, and information quality on brand loyalty and customer satisfaction. Furthermore, easy payment also significantly affected brand loyalty and customer satisfaction, and customer satisfaction mediates delivery accuracy and brand loyalty, the price of delivery, information quality, and the brand loyalty link of students to the Shopee application. This study’s novelty is uncovering the intervening role of customer satisfaction in the antecedent factors of brand loyalty of the Shopee app. This study further contributes by providing helpful information to the stream of online logistic firms like Shopee to meet client needs and by providing valuable insights for scholars. Full article

Digital devices and the internet have created a new lifestyle among Malaysian consumers, especially after COVID-19. Online transactions have become common. Shopping on e-commerce marketplaces has become inseparable from the life of Malaysian consumers. The most popular e-commerce marketplace applications used here are Shopee and Lazada. The purpose of this study is to determine the effect of e-service quality on stickiness intention in Malaysia. This study obtained 251 responses and uses the Statistical Package for Social Sciences (SPSS) to test all four hypotheses. The results showed that three relationships (reliability, website design, and customer service and support) were found to have significant effects on mobile stickiness intention while the second hypothesis (privacy and security) was found to have an insignificant negative effect on mobile stickiness intention. The findings of this study provide insight into consumer behaviour, e-commerce, marketing, and technology. This study contributes to the growing literature on E-Servqual and stickiness intention. Full article