Search Results (9)

This study compared the efficacy of AI neuroscience tools versus traditional design methods in enhancing viewer engagement with political campaign materials from the Harris–Trump presidential campaigns. Utilising a mixed-methods approach, we integrated quantitative analysis employing AI’s eye-tracking consumer behaviour metrics (Predict, trained on 180,000 screenings) with an AI-LLM neuroscience-based marketing assistant (CoPilot), with 67,429 areas of interest (AOIs). The original flyer, from an Al Jazeera article, served as the baseline. Professional graphic designers created three redesigned versions, and one was done using recommendations from CoPilot. Metrics including total attention, engagement, start attention, end attention, and percentage seen were evaluated across 13–14 areas of interest (AOIs) for each design. Results indicated that human-enhanced Design 1 with AI eye-tracking achieved superior overall performance across multiple metrics. While the AI-enhanced Design 3 demonstrated strengths in optimising specific AOIs, it did not consistently outperform human-touched designs, particularly in text-heavy areas. The study underscores the complex interplay between neuroscience AI algorithms and human-centred design in political campaign branding, offering valuable insights for future research in neuromarketing and design communication strategies. Python, Pandas, Matplotlib, Seaborn, Spearman correlation, and the Kruskal–Wallis H-test were employed for data analysis and visualisation. Full article

The Hamas surprise attack on southern Israel on 7 October 2023, and the Israeli military response unleashed a catastrophic episode of the Israeli–Palestinian conflict and exacerbated broader tensions in the region. This study compares Al Jazeera English (AJE) and BBC’s coverage of and discourse around key events in the early stages of the 2023 Israel–Gaza War. Using critical discourse analysis as an analytical framework, this study employs mixed methods to compare transitivity, intertextuality, and lexicalization as key discursive features in the two outlets’ coverage of the war. Counter to previous qualitative works, this study quantitatively reveals no variation between AJE and BBC’s use of active voice yet points to key qualitative differences in the discursive treatment of Palestinians and the reporting on death tolls. It further demonstrates drastic differences in the quoting patterns and negative lexicalization of the early phases of the war, with AJE taking a more balanced approach and BBC refraining from emphasizing accusations against Israel of committing “genocide”, “ethnic cleansing”, “terrorism”, and “war crimes”. The study concludes with a discussion of the implications of differential discourses around the Gaza War and the Israeli–Palestinian conflict in international media. Full article

Despite the effectiveness of insulin injections in managing hyperglycemia in type 1 diabetes mellitus (T1DM), they fall short in addressing autoimmunity and regenerating damaged islets. This review aims to explore the potential and prospects of emerging treatment modalities for T1DM, including mesenchymal stem cells (MSCs), MSC-derived exosomes, gene therapy, islet allotransplantation, pancreatic islet cell transplantation, and teplizumab. We review emerging treatment modalities for T1DM, highlighting several promising strategies with varied mechanisms and outcomes. Mesenchymal stem cells demonstrate potential in modulating the immune response and preserving or restoring beta-cell function, although variability in sources and administration routes necessitates further standardization. Similarly, MSC-derived exosomes show promise in promoting beta-cell regeneration and immune regulation, supported by early-stage studies showing improved glucose homeostasis in animal models, albeit with limited clinical data. Gene therapy, utilizing techniques like CRISPR-Cas9, offers targeted correction of genetic defects and immune modulation; however, challenges in precise delivery and ensuring long-term safety persist. Islet allotransplantation and pancreatic islet cell transplantation have achieved some success in restoring insulin independence, yet challenges such as donor scarcity and immunosuppression-related complications remain significant. Teplizumab, an anti-CD3 monoclonal antibody, has demonstrated potential in delaying T1DM onset by modulating immune responses and preserving beta-cell function, with clinical trials indicating prolonged insulin production capability. Despite significant progress, standardization, long-term efficacy, and safety continue to pose challenges across these modalities. Conclusion: While these therapies demonstrate significant potential, challenges persist. Future research should prioritize optimizing these treatments and validating them through extensive clinical trials to enhance T1DM management and improve patient outcomes. Full article

As the media landscape continuously evolves in response to the increasing dominance of data, it is important to understand how future journalists perceive and respond to the emerging discipline of data journalism. This paper explores the impact of an introductory session on data journalism conducted with second-year journalism students at Aristotle University, Thessaloniki, Greece. The study aims, through a focus group survey, to assess the students’ initial understanding and beliefs about data journalism and explores how an educational activity, structured as a one-time workshop utilizing a resource from the Al Jazeera Media Institute and data journalism project examples from the BBC, can elucidate the notion of data journalism and stimulate interest in the field. This study contributes to the ongoing discourse on the integration of data journalism into journalism curricula and the training of the next generation of journalists. Therefore, the findings could provide valuable insights for educators in understanding journalism students’ perception of data journalism in order to develop effective curricula and teaching methods for data journalism. Full article

In Jordan, the main regime, as a successful political survival strategy, while skillfully forming a tight pro-regime political coalition all along, has kept an even firmer grip on the political opposition. The political opposition in the country, the Muslim Brotherhood, and its political wing the Islamic Action Front (IAF) being the leading front, sometimes boycotted the elections as a response to or compromised with the regime. This latter approach has also been embraced by the parties which emerged out of the MB, including the National Congress Party and the Muslim Brotherhood Association; however, another splinter party, the Partnership and Rescue Party (PRP) criticized them for their incompetence in acting as a true opposition. This is the juncture this paper problematizes—the IAF seems to have lost its ability to act as the main opposition, and the newly emerged PRP prospectively stands out as the leading candidate to replace it. This paper examines the transformation of the political oppositional block in Jordan and elaborates on its consequences for the MB and the regime–opposition relations. In relation to this, in the conceptual level, the paper also reflects on the relevance of this transformation to the post-Islamism debate: in this instance, the PRP denouncing the political Islamic ideology and positioning itself in the center of the political spectrum while maintaining the claim that it has taken over the main opposition role/legacy of the MB evoke a post-Islamist tendency. The argumentation in the article is built on primary sources, including interviews with the opposition leaders and prominent opposition members. Full article

Cobalt oxide (Co₃O₄) nanoparticles supported on olive stone biochar (OSBC) was used as an efficient sorbent for rifampicin (RIFM) and tigecycline (TIGC) from wastewater. Thermal stabilities, morphologies, textures, and surface functionalities of two adsorbents; OSBC and Co-OSBC were compared. BET analysis indicated that Co-OSBC possesses a larger surface area (39.85 m²/g) and higher pore-volume compared to the pristine OSBC. FT-IR analysis showed the presence of critical functional groups on the surface of both adsorbents. SEM and EDX analyses showed the presence of both meso- and macropores and confirmed the presence of Co₃O₄ nanoparticles on the adsorbent surface. Batch adsorption studies were controlled using a two-level full-factorial design (2^k-FFD). Adsorption efficiency of Co-OSBC was evaluated in terms of the % removal (%R) and the sorption capacity (q_e, mg/g) as a function of four variables: pH, adsorbent dose (AD), drug concentration, and contact time (CT). A %R of 95.18% and 75.48% could be achieved for RIFM and TIGC, respectively. Equilibrium studies revealed that Langmuir model perfectly fit the adsorption of RIFM compared to Freundlich model for TIGC. Maximum adsorption capacity (q_max) for RIFM and TIGC was 61.10 and 25.94 mg/g, respectively. Adsorption kinetics of both drugs could be best represented using the pseudo-second order (PSO) model. Full article

Recurrent aphthous stomatitis (RAS) is an oral condition characterized by painful oral ulcerations. While the clinical features of this disease are easily defined, the etiology remains unclear. Thus, existing treatments are still unsatisfactory in reducing the severity, healing, and recurrence rate; however, there is no permanent and definitive treatment. Effective treatment for aphthous stomatitis is not available, and those treatments available mainly focus on suppressing its symptoms. We are reporting a case of a 17-year-old boy who presented with a 3-year history of multiple recurrent major ulcers in the oral cavity. Levamisole with steroids has been used in many clinical trials to treat aphthous ulcers, showing an improvement in pain, discomfort, healing time, and reduction in the number of ulcers. The same method was used to treat our patient, who showed promising results, with no recurrence for one year. Levamisole is a safe, easily tolerable and promising drug for the treatment of RAS. Full article

In law and business schools, culturally relevant/responsive curricula can aid students’ academic success. In this paper, we examine the use of culturally responsive narratives to illustrate principles and practices of dispute resolution (mediation and arbitration) in the Middle East as distinct or similar to those prescribed under Common Law. Through narratives embedded in familiar historical and socio-cultural contexts, we argue that students of Middle Eastern descent can achieve a greater understanding and retention of the curriculum as it is translated from theory into practice, exercise critical thinking skills, and enhance their motivation to learn. Teaching that taps into a reservoir of knowledge within Middle Eastern communities can also become a transformative experience for students, since it not only recognizes their communities of origin as noteworthy, but also makes their socio-cultural identities a key ingredient of the instructional process. As evidence of methodological effectiveness, we examine students’ reflections on the use of culturally familiar narratives to illustrate principles and practices of dispute resolution (mediation and arbitration) in the Middle East as distinct or similar to those adopted by the Western world. Full article

Tri-generation is one of the most efficient ways for maximizing the utilization of available energy. Utilization of waste heat (flue gases) liberated by the Al-Hamra gas turbine power plant is analyzed in this research work for simultaneous production of: (a) electricity by combining steam rankine cycle using heat recovery steam generator (HRSG); (b) clean water by air gap membrane distillation (AGMD) plant; and (c) cooling by single stage vapor absorption chiller (VAC). The flue gases liberated from the gas turbine power cycle is the prime source of energy for the tri-generation system. The heat recovered from condenser of steam cycle and excess heat available at the flue gases are utilized to drive cooling and desalination cycles which are optimized based on the cooling energy demands of the villas. Economic and environmental benefits of the tri-generation system in terms of cost savings and reduction in carbon emissions were analyzed. Energy efficiency of about 82%–85% is achieved by the tri-generation system compared to 50%–52% for combined cycles. Normalized carbon dioxide emission per MW·h is reduced by 51.5% by implementation of waste heat recovery tri-generation system. The tri-generation system has a payback period of 1.38 years with cumulative net present value of $66 million over the project life time. Full article