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Authors = Maksim Godovykh ORCID = 0000-0003-4484-999X

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12 pages, 354 KiB  
Article
Exploring the Impacts of Tourism on the Well-Being of Local Communities
by Maksim Godovykh, Alan Fyall and Abraham Pizam
Sustainability 2025, 17(13), 5849; https://doi.org/10.3390/su17135849 - 25 Jun 2025
Viewed by 849
Abstract
Tourism can influence residents’ well-being in both positive and negative ways. Therefore, it is important to understand the nature of these effects and propose directions for future research from the residents’ perspective of positive tourism. This paper introduces a conceptual framework and proposes [...] Read more.
Tourism can influence residents’ well-being in both positive and negative ways. Therefore, it is important to understand the nature of these effects and propose directions for future research from the residents’ perspective of positive tourism. This paper introduces a conceptual framework and proposes theoretical foundations and methods for exploring the impacts of tourism on residents’ well-being. It also aims to contribute to the development of tourism practices that promote well-being for all stakeholders, with a clear emphasis on resident well-being, ensuring that tourism benefits are shared between visitors and the communities they visit. Full article
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9 pages, 547 KiB  
Perspective
Hospitality Art Experience Model: The Effects of Visual Art on Guests’ Attitudes and Behavior
by Maksim Godovykh
Tour. Hosp. 2024, 5(2), 439-447; https://doi.org/10.3390/tourhosp5020027 - 28 May 2024
Viewed by 7356
Abstract
Art evokes a wide range of effects, including emotional, cognitive, and behavioral outcomes. Despite the growing recognition of the role of art in tourism and hospitality, there is a gap in understanding how the different attributes of visual art influence guests’ responses. This [...] Read more.
Art evokes a wide range of effects, including emotional, cognitive, and behavioral outcomes. Despite the growing recognition of the role of art in tourism and hospitality, there is a gap in understanding how the different attributes of visual art influence guests’ responses. This perspective paper aims to address this gap by introducing a conceptual framework of the effects of visual art attributes on guests’ perceptions and behavioral intentions and calls for future research on the effects of different art characteristics in hospitality settings. Various attributes of visual art, such as the style, content, size, context, color palette, and thematic relevance of artworks, can serve as antecedents to guest experiences. Several factors can moderate the relationships between different art attributes and perceptions of art, including socio-demographic characteristics, personality traits, cultural differences, familiarity with art, and prior experiences. Hotel or vacation rental characteristics, including price, service quality, ratings, amenities, and other factors, can also interact with art perceptions in shaping attitudes toward the accommodation and behavioral intentions. A combination of survey methods, interviews, experience sampling, experiments, and emerging techniques can be applied in future studies to explore the effects of visual art and its attributes on guest and business outcomes. The proposed framework brings important implications for both academic scholarship and industry practice. Full article
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12 pages, 570 KiB  
Article
Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions
by Maksim Godovykh, Alan Fyall and Carissa Baker
Sustainability 2024, 16(6), 2484; https://doi.org/10.3390/su16062484 - 17 Mar 2024
Cited by 4 | Viewed by 6621
Abstract
Sustainable practices are becoming increasingly important to tourists and hotel guests. As a result, destinations, hotels, and booking platforms are implementing eco-friendly practices and displaying sustainable badges to communicate their efforts to guests. While the use of sustainable badges increases the visibility of [...] Read more.
Sustainable practices are becoming increasingly important to tourists and hotel guests. As a result, destinations, hotels, and booking platforms are implementing eco-friendly practices and displaying sustainable badges to communicate their efforts to guests. While the use of sustainable badges increases the visibility of eco-friendly hotels, it is unclear whether they actually influence guests’ choices. This study aimed to explore the effects of the presence of sustainable badges and the awareness of sustainable practices on tourists’ attitudes and behavioral intentions using an experimental design. People who previously used a hotel-booking platform were randomly assigned to four hotel-booking scenarios with the manipulated presence of sustainable badges and awareness about sustainable practices on the website. The data analysis techniques included an analysis of variance, moderation, and a mediation analysis. The study’s results provided empirical evidence that the presence of a sustainable badge could have a positive impact on guests’ attitudes toward a hotel and intentions to book a hotel. These results contributed to the body of knowledge on the impact of sustainable practices, addressed an attitude–behavior gap between tourists’ attitudes and behavioral intentions, and provided valuable insights for destination management organizations, hotel managers, booking platforms, and policymakers interested in promoting sustainable tourism practices. Full article
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11 pages, 418 KiB  
Article
VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic
by Maksim Godovykh, Carissa Baker and Alan Fyall
Tour. Hosp. 2022, 3(1), 265-275; https://doi.org/10.3390/tourhosp3010018 - 23 Feb 2022
Cited by 65 | Viewed by 32489
Abstract
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article [...] Read more.
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discussing the main antecedents and outcomes of virtual experience, and proposing a conceptual model of virtual tourism experience. The review of the literature revealed that virtual experience in tourism is influenced by factors related to information, quality, technology acceptance, and affective involvement and has significant effects on tourists’ attitudes and behavioral intentions. This paper contributes to knowledge and practice by classifying the main groups of factors influencing virtual tourism experience, introducing the conceptual model, discussing opportunities for future research, and providing recommendations for tourism practitioners. Full article
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14 pages, 1849 KiB  
Article
COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism
by Maksim Godovykh, Jorge Ridderstaat, Carissa Baker and Alan Fyall
Forecasting 2021, 3(4), 870-883; https://doi.org/10.3390/forecast3040053 - 17 Nov 2021
Cited by 19 | Viewed by 7083
Abstract
COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism [...] Read more.
COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the number of COVID-19 positive cases, vaccinations, news sentiment, a total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. The applied data analysis techniques include descriptive analysis, visual representation of data, data decomposition into trend and cycle components, unit root tests, Granger causality test, and multiple time series regression. The results demonstrate that the COVID-19 statistics and media coverage have significant effects on interest in tourism in general, as well as the positive and negative sentiment toward tourism. The results contribute to knowledge and practice by describing the effects of the disease statistics on attitudes toward tourism, introducing social media sentiment analysis as an opportunity to measure positive and negative sentiment toward tourism, and providing recommendations for government authorities, destination management organizations, and tourism providers. Full article
(This article belongs to the Special Issue Tourism Forecasting: Time-Series Analysis of World and Regional Data)
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