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Authors = Dawn G. Gregg

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21 pages, 218 KiB  
Review
Business Decision-Making Using Geospatial Data: A Research Framework and Literature Review
by Michael A. Erskine, Dawn G. Gregg, Jahangir Karimi and Judy E. Scott
Axioms 2014, 3(1), 10-30; https://doi.org/10.3390/axioms3010010 - 23 Dec 2013
Cited by 12 | Viewed by 9460
Abstract
Organizations that leverage their increasing volume of geospatial data have the potential to enhance their strategic and organizational decisions. However, literature describing the best techniques to make decisions using geospatial data and the best approaches to take advantage of geospatial data’s unique visualization [...] Read more.
Organizations that leverage their increasing volume of geospatial data have the potential to enhance their strategic and organizational decisions. However, literature describing the best techniques to make decisions using geospatial data and the best approaches to take advantage of geospatial data’s unique visualization capabilities is limited. This paper reviews the use of geospatial visualization and its effects on decision performance, which is one of the many components of decision-making when using geospatial data. Additionally, this paper proposes a comprehensive model allowing researchers to better understand decision-making using geospatial data and provides a robust foundation for future research. Finally, this paper makes an argument for further research of information-presentation, task-characteristics, user-characteristics and their effects on decision-performance when utilizing geospatial data. Full article
(This article belongs to the Special Issue Axioms of Decision Support System)
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12 pages, 88 KiB  
Article
An Exploratory Study of Website Information Content
by Joseph P. Hasley and Dawn G. Gregg
J. Theor. Appl. Electron. Commer. Res. 2010, 5(3), 27-38; https://doi.org/10.4067/S0718-18762010000300004 - 1 Dec 2010
Cited by 20 | Viewed by 1480
Abstract
This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demonstrate how [...] Read more.
This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demonstrate how the survey can be used to make cross-website comparisons that can identify potential gaps in a website’s information content. The results of this study offer actionable guidance to practitioners seeking to match their website’s information mix to customer’s demands for product, company, and channel information. The WICS tool enables future investigation of hypothesized relationships between website information content and user-website interaction outcomes. Full article
13 pages, 152 KiB  
Article
Factors Influencing Corporate Online Identity: A New Paradigm
by Steven Walczak and Dawn G. Gregg
J. Theor. Appl. Electron. Commer. Res. 2009, 4(3), 17-29; https://doi.org/10.4067/S0718-18762009000300003 - 1 Dec 2009
Cited by 12 | Viewed by 992
Abstract
Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in [...] Read more.
Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online identity (or e-image) that combines the various factors that influence user perceptions of an e-business. Survey results support the importance of a wide variety of e-image factors when forming impressions online and show that while information content is the foremost concern for most users, the importance of other factors varies depending on the role of the user in establishing a relationship with the owner of the online identity. Full article
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