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Volume 5
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

An Exploratory Study of Website Information Content

by
Joseph P. Hasley
and
Dawn G. Gregg
University of Colorado, Denver
J. Theor. Appl. Electron. Commer. Res. 2010, 5(3), 27-38; https://doi.org/10.4067/S0718-18762010000300004
Submission received: 9 December 2009 / Revised: 7 May 2010 / Accepted: 15 September 2010 / Published: 1 December 2010
Versions Notes

Abstract

This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demonstrate how the survey can be used to make cross-website comparisons that can identify potential gaps in a website’s information content. The results of this study offer actionable guidance to practitioners seeking to match their website’s information mix to customer’s demands for product, company, and channel information. The WICS tool enables future investigation of hypothesized relationships between website information content and user-website interaction outcomes.
Keywords: Information Content; Content Analysis; e-Commerce; Website Quality; Information Cues Information Content; Content Analysis; e-Commerce; Website Quality; Information Cues

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MDPI and ACS Style

Hasley, J.P.; Gregg, D.G. An Exploratory Study of Website Information Content. J. Theor. Appl. Electron. Commer. Res. 2010, 5, 27-38. https://doi.org/10.4067/S0718-18762010000300004

AMA Style

Hasley JP, Gregg DG. An Exploratory Study of Website Information Content. Journal of Theoretical and Applied Electronic Commerce Research. 2010; 5(3):27-38. https://doi.org/10.4067/S0718-18762010000300004

Chicago/Turabian Style

Hasley, Joseph P., and Dawn G. Gregg. 2010. "An Exploratory Study of Website Information Content" Journal of Theoretical and Applied Electronic Commerce Research 5, no. 3: 27-38. https://doi.org/10.4067/S0718-18762010000300004

APA Style

Hasley, J. P., & Gregg, D. G. (2010). An Exploratory Study of Website Information Content. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 27-38. https://doi.org/10.4067/S0718-18762010000300004

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