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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Factors Influencing Corporate Online Identity: A New Paradigm

by
Steven Walczak
and
Dawn G. Gregg
University of Colorado Denver, The Business School
J. Theor. Appl. Electron. Commer. Res. 2009, 4(3), 17-29; https://doi.org/10.4067/S0718-18762009000300003
Submission received: 22 April 2009 / Revised: 3 July 2009 / Accepted: 17 July 2009 / Published: 1 December 2009
Versions Notes

Abstract

Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online identity (or e-image) that combines the various factors that influence user perceptions of an e-business. Survey results support the importance of a wide variety of e-image factors when forming impressions online and show that while information content is the foremost concern for most users, the importance of other factors varies depending on the role of the user in establishing a relationship with the owner of the online identity.
Keywords: E-commerce; Online Identity; Website Quality; Trust; Feedback/Reviews; Reputation Mechanisms E-commerce; Online Identity; Website Quality; Trust; Feedback/Reviews; Reputation Mechanisms

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MDPI and ACS Style

Walczak, S.; Gregg, D.G. Factors Influencing Corporate Online Identity: A New Paradigm. J. Theor. Appl. Electron. Commer. Res. 2009, 4, 17-29. https://doi.org/10.4067/S0718-18762009000300003

AMA Style

Walczak S, Gregg DG. Factors Influencing Corporate Online Identity: A New Paradigm. Journal of Theoretical and Applied Electronic Commerce Research. 2009; 4(3):17-29. https://doi.org/10.4067/S0718-18762009000300003

Chicago/Turabian Style

Walczak, Steven, and Dawn G. Gregg. 2009. "Factors Influencing Corporate Online Identity: A New Paradigm" Journal of Theoretical and Applied Electronic Commerce Research 4, no. 3: 17-29. https://doi.org/10.4067/S0718-18762009000300003

APA Style

Walczak, S., & Gregg, D. G. (2009). Factors Influencing Corporate Online Identity: A New Paradigm. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), 17-29. https://doi.org/10.4067/S0718-18762009000300003

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