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Authors = Anna Isabelle Gomes Pereira Santos ORCID = 0000-0001-7376-8035

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14 pages, 5265 KiB  
Article
Quality of Information and Marketing of Rural Tourism Experience
by Marinês da Conceição Walkowski, André Riani Costa Perinotto, Vinicius Boneli Vieira and Anna Isabelle Gomes Pereira Santos
Knowledge 2022, 2(3), 429-442; https://doi.org/10.3390/knowledge2030025 - 20 Aug 2022
Cited by 1 | Viewed by 2755
Abstract
Investing in quality information contributes to the relationship between demand and suply. In this sense, this paper’s objective is to analyze the quality of the information generated by the social media (Instagram) of the Acolhida na Colônia association. To identify the relevance of [...] Read more.
Investing in quality information contributes to the relationship between demand and suply. In this sense, this paper’s objective is to analyze the quality of the information generated by the social media (Instagram) of the Acolhida na Colônia association. To identify the relevance of each attribute in the consumers’ perception, categories and dimensions for quality information were analyzed based on the user’s vision and semantic criteria. The main results revealed the difference in the quality of Instagram from the families who participated in the training. The quality of images and content of property’s posts has also fed the Association’s institutional Instagram. However, there is a need to expand the amount of information and constant updating. Full article
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21 pages, 3907 KiB  
Article
Expressing the Experience: An Analysis of Airbnb Customer Sentiments
by Anna Isabelle Gomes Pereira Santos, André Riani Costa Perinotto, Jakson Renner Rodrigues Soares, Tiago Savi Mondo and Priscila Cembranel
Tour. Hosp. 2022, 3(3), 685-705; https://doi.org/10.3390/tourhosp3030042 - 3 Aug 2022
Cited by 4 | Viewed by 9612
Abstract
There is a growing interest in research related to Airbnb, and one theme that has stood out is the analysis of the consumer experience. This study aimed to analyse the feelings expressed in the online evaluation of users on the Airbnb platform in [...] Read more.
There is a growing interest in research related to Airbnb, and one theme that has stood out is the analysis of the consumer experience. This study aimed to analyse the feelings expressed in the online evaluation of users on the Airbnb platform in Fortaleza, capital of Ceará, Brazil. The methodology was developed through quali-quantitative research, a documentary research procedure, and data collection regarding the accommodation offers available on the platform. A total of 2353 reviews in 2019 and 2020 related to 506 accommodation offers were analysed through manual coding with the aid of NVivo software. The results evidenced the positivity of the evaluations, and that positive comments presented fewer characters while negative evaluations presented more details. It was identified that there were differences in the percentages of positive and negative evaluations when differentiated by other factors such as gender of the user (women evaluated more positively and intensely), type of host (superhost evaluations were more positive), type of offer (for entire places, the positive polarity was lower than the private room and shared room types), and location (the positive polarity was higher in residential neighbourhoods than in tourist neighbourhoods). Methodologically, this study contributes by illustrating how a set of evaluations can be analysed and interpreted in studies on the accommodation service. Full article
(This article belongs to the Special Issue Tourism Image and Visitor's Behavior)
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