Health promotion and illness prevention interventions play a pivotal role in promoting healthier behaviors and reducing the prevalence and burden of disease in communities. These interventions utilize a multifaceted approach that includes education and awareness campaigns, behavioral techniques to influence individual and collective choices, and system changes to support citizens in making healthier choices. By educating the public about the risks and consequences of certain behaviors, individuals are better equipped to make informed decisions about their health.

Ultimately, the combination of knowledge dissemination, targeted behavior change interventions, supportive environments, and strategic policies can lead to sustainable behavior changes. The benefits of these interventions are twofold: individuals lead healthier, longer lives, and the societal costs associated with treating preventable diseases are considerably reduced. This webinar will provide an introduction to contemporary behavioral science and then provide case studies of applied behavioral changes in practice.

Keywords: applied behavior change; intention–action gap; dual-process theory; illness prevention; health promotion; public health
Date: 19 March 2025 4:00 p.m. CET | 11:00 a.m. EST | 11:00 p.m. CST Asia
Webinar ID: 896 9996 3898
Website: https://sciforum.net/event/BehavSci

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Program:

Webinar Chair and Keynote Speakers:

• Prof. Dr. John Parkinson, Department of Psychology, Bangor University, UK;
• Mr. Ashley Gould, Public Health Wales, Cardiff, UK;
• Dr. Rosemary Smith, School of Health Sciences, Bangor University, UK.