Enablers and Barriers in FinTech Adoption: A Systematic Literature Review of Customer Adoption and Its Impact on Bank Performance
Abstract
1. Introduction
- RQ1: Which enablers and barriers affect FinTech adoption from a consumer perspective?
- RQ2: How does FinTech adoption influence bank performance?
2. Methodology
2.1. Research Strategy
2.2. Eligibility Criteria
2.3. Data Source and Research Strategy
2.4. Research Strings
3. Results
3.1. Theories Used
3.2. Context
3.3. Enablers and Barriers in FinTech Adoption
- Economic factors: High transaction costs, cost-effectiveness, incentives, and increased revenue and profitability;
- Technological factors: Internet and technology accessibility limited financial and digital literacy, smartphones, internet penetration, and personalized and AI-driven services;
- Regulatory factors: Security concerns, trust and security improvements, financial and digital literacy, convenience and accessibility, government regulatory support, and improved customer experience and retention;
- Behavioral factors: Lack of trust, social influence, and improved customer experience and retention;
- Other factors: Enhanced operational efficiency and business model shifts.
3.4. Impact of FinTech Adoption on Bank Performance
4. Discussion
4.1. Thematic Synthesis for RQ1: Enablers of FinTech Adoption
4.1.1. Theme 1: Economic and Financial Motivators
4.1.2. Theme 2: Digital Infrastructure and Access
4.1.3. Theme 3: Customer Experience and Service Personalization
4.1.4. Theme 4: Human Capital and Institutional Support
4.2. Barriers to FinTech Adoption
4.2.1. Theme 1: Financial and Knowledge Constraints
4.2.2. Theme 2: Perceived Risk and Security and Privacy Concerns
4.2.3. Theme 3: Trust
4.2.4. Integrated Theoretical Insights
4.3. Thematic Synthesis for RQ2: Impact of FinTech on Bank Performance
4.3.1. Positive Impacts (Enablers of Bank Performance)
Theme 1: Financial Performance and Profitability
Theme 2: Operational and Strategic Transformation
Theme 3: Market Position and Competitiveness
Theme 4: Technology-Driven Cost and Efficiency Gains
4.3.2. Negative Impacts (Barriers and Challenges)
Theme 1: Short-Term Profitability and Restructuring Costs
Theme 2: Competitive Displacement and Market Erosion
Theme 3: Regulatory Burdens and Compliance Costs
4.4. Integrative Insights: Linking FinTech Adoption Drivers to Bank Performance
5. Implications
5.1. Theoretical Implications
5.2. Practical and Policy Implications
6. Future Research Directions
7. Conclusions
Supplementary Materials
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Appendix A
Database | Search Strings | Search Date | Results |
---|---|---|---|
Scopus | TITLE-ABS-KEY((“fintech*” OR “financial technolog*” OR “digital bank*” OR “mobile bank*” OR “online bank*” OR “payment technolog*” OR “crowdfunding*” OR “peer-to-peer lending*” OR “digital payment*”) AND (“adopt*” OR “accept*” OR “use*” OR “uptake” OR “customer adoption” OR “consumer adoption” OR “user adoption” OR “user acceptance”) AND (“enabl*” OR “driver*” OR “facilitat*” OR “motivator*” OR “support*” OR “promot*” OR “success factor*” OR “barrier*” OR “challenge*” OR “obstacl*” OR “hindrance*” OR “constraint*” OR “risk*” OR “resist*” OR “limitation*”) AND (“survey” OR “case study” OR “empirical study” OR “quantitative analysis")) AND PUBYEAR > 2014 AND NOT (TITLE-ABS-KEY(“Islamic finance” OR “Islamic fintech” OR “green finance” OR “systematic review”)) | 23 December 2024 | 846 articles |
Web of Science | TS=(“fintech*” OR “financial technolog*” OR “digital bank*” OR “mobile bank*” OR “online bank*” OR “payment technolog*” OR “crowdfunding*” OR “peer-to-peer lending*” OR “digital payment*”) AND TS=(“adopt*” OR “accept*” OR “use*” OR “uptake” OR “customer adoption” OR “consumer adoption” OR “user adoption” OR “user acceptance”) AND TS=(“enabl*” OR “driver*” OR “facilitat*” OR “motivator*” OR “support*” OR “promot*” OR “success factor*” OR “barrier*” OR “challenge*” OR “obstacl*” OR “hindrance*” OR “constraint*” OR “risk*” OR “resist*” OR “limitation*”) AND PY=(2014-2025) AND TS=(“survey” OR “case study” OR “empirical study” OR “quantitative analysis”) NOT TS=(“Islamic finance” OR “Islamic fintech” OR “green finance” OR “systematic review”) | 23 December 2024 | 4811 articles |
Database | Search Strings | Search Date | Results |
---|---|---|---|
Scopus | TITLE-ABS-KEY((“fintech*” OR “financial technolog*” OR “digital bank*” OR “mobile bank*” OR “online bank*” OR “payment technolog*” OR “peer-to-peer lending*” OR “crowdfunding*” OR “digital payment*") AND (“bank performance” OR “financial performance” OR “profitability” OR “efficiency” OR “return on assets” OR “ROA” OR “return on equity” OR “ROE” OR “net interest margin” OR “NIM” OR “operational efficiency” OR “loan quality” OR “market share” OR “stability")) AND PUBYEAR > 2014 AND NOT TITLE-ABS-KEY(“Islamic finance” OR “Islamic fintech” OR “green finance” OR “blockchain” OR “cryptocurrency” OR “systematic review”) AND (LIMIT-TO(DOCTYPE, “ar”)) | 1 January 2025 | 903 articles |
Web of Science | TS=(“fintech*” OR “financial technolog*” OR “digital bank*” OR “mobile bank*” OR “online bank*” OR “payment technolog*” OR “peer-to-peer lending*” OR “crowdfunding*” OR “digital payment*”) AND TS=(“bank performance” OR “financial performance” OR “profitability” OR “efficiency” OR “return on assets” OR “ROA” OR “return on equity” OR “ROE” OR “net interest margin” OR “NIM” OR “operational efficiency” OR “loan quality” OR “market share” OR “stability”) AND PY=(2014-2025) NOT TS=(“Islamic finance” OR “Islamic fintech” OR “green finance” OR “blockchain” OR “cryptocurrency” OR “systematic review”) | 1 January 2025 | 1103 |
Journal Name | Publisher | Best Scopus Quartile |
---|---|---|
International Journal of System Assurance Engineering and Management | Springer | Q3 (Engineering) |
Humanities and Social Sciences Communications | Springer Nature | Q1 (Social Sciences) |
Global Knowledge, Memory and Communication | Emerald | Q2 (Information Science) |
International Review of Management and Marketing | Econ Journals | Q4 (Business, Economics) |
Journal of Risk and Financial Management | MDPI | Q2 (Finance) |
Sustainability | MDPI | Q2 (Environmental Science) |
International Journal of Information Management Data Insights | Elsevier | New (Not yet ranked) |
Financial Innovation | Springer | Q1 (Finance) |
Paper Asia | Research India Publications | Not indexed (Scopus) |
Journal of Marketing Analytics | Palgrave Macmillan (Springer) | Q3 (Marketing) |
Journal of Open Innovation: Technology, Market, and Complexity | Elsevier | Q2 (Business, Innovation) |
Journal of Innovation and Entrepreneurship | Springer | Q2 (Business, Management) |
Journal of Financial Services Marketing | Palgrave Macmillan | Q3 (Marketing, Finance) |
International Journal of Bank Marketing | Emerald | Q2 (Business, Finance) |
Journal of Islamic Marketing | Emerald | Q2 (Business, Marketing) |
Journal of Modelling in Management | Emerald | Q3 (Management) |
International Entrepreneurship and Management Journal | Springer | Q2 (Business, Management) |
International Journal of Emerging Markets | Emerald | Q2 (Business, Economics) |
Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration | University of Pardubice | Q4 (Economics) |
Human Behavior and Emerging Technologies | Wiley | Q2 (Psychology, Technology) |
Economic Research-Ekonomska Istraživanja | Taylor & Francis | Q3 (Economics) |
Journal of Global Marketing | Taylor & Francis | Q3 (Marketing) |
International Journal of Business Information Systems | Inder Science | Q3 (Information Systems) |
Technology in Society | Elsevier | Q1 (Social Sciences, Technology) |
International Journal of Information Management | Elsevier | Q1 (Information Systems) |
Benchmarking: An International Journal | Emerald | Q2 (Business, Management) |
Journal of Asian Finance, Economics and Business | Korea Distribution Science Association | Q3 (Economics, Finance) |
African Journal of Science, Technology, Innovation and Development | Taylor & Francis | Q3 (Innovation, Development) |
Entrepreneurship and Sustainability Issues | Entrepreneurship and Sustainability Center | Q3 (Business, Sustainability) |
International Journal of Computing and Digital Systems | University of Bahrain | Q3 (Computer Science) |
International Journal of Business & Management Science | Asian Economic and Social Society | Not indexed (Scopus) |
Spanish Journal of Marketing | Emerald | Q2 (Marketing) |
Review of International Business and Strategy | Emerald | Q2 (Business, Strategy) |
Journal of Social and Economic Development | Springer | Q3 (Economics, Development) |
Computers in Human Behavior | Elsevier | Q1 (Psychology, Technology) |
Digital Business | Elsevier | New (Not yet ranked) |
Entrepreneurial Business and Economics Review | Cracow University of Economics | Q2 (Business, Economics) |
Heliyon | Elsevier | Q2 (Multidisciplinary) |
Journal of Enterprise Information Management | Emerald | Q2 (Information Systems) |
Information & Computer Security | Emerald | Q2 (Cybersecurity) |
SAGE Open | SAGE | Q2 (Social Sciences) |
Social Sciences | MDPI | Q2 (Social Sciences) |
Economies | MDPI | Q2 (Economics) |
The International Review of Retail, Distribution and Consumer Research | Taylor & Francis | Q3 (Business, Marketing) |
Frontiers in Psychology | Frontiers Media | Q1 (Psychology) |
Aslib Journal of Information Management | Emerald | Q2 (Information Science) |
Global Business Review | SAGE | Q3 (Business, Economics) |
Management Decision | Emerald | Q1 (Business, Management) |
Journal of Advances in Management Research | Emerald | Q3 (Management) |
Environmental Science and Pollution Research | Springer | Q2 (Environmental Science) |
Journal of Behavioral and Experimental Finance | Elsevier | Q2 (Finance, Behavioral Economics) |
International Journal of Data and Network Science | Growing Science | Q2 (Computer Science) |
International Journal of Financial Studies | MDPI | Q2 (Economics, Finance) |
Journal of Infrastructure, Policy and Development | Elsevier | Q2 (Economics, Development) |
International Journal of Sustainable Development | Inderscience | Q3 (Environmental Science) |
International Journal of Monetary Economics and Finance | Inderscience | Q3 (Economics, Finance) |
Asian Economic and Financial Review | AESS Publications | Q3 (Economics, Finance) |
Banks and Bank Systems | Business Perspectives | Q3 (Finance, Banking) |
Pacific-Basin Finance Journal | Elsevier | Q1 (Finance) |
Journal of the Knowledge Economy | Springer | Q2 (Economics, Innovation) |
Journal of Global Information Management | IGI Global | Q2 (Information Systems) |
Cogent Economics & Finance | Taylor & Francis | Q2 (Economics, Finance) |
Technological Forecasting and Social Change | Elsevier | Q1 (Business, Innovation) |
Journal of International Money and Finance | Elsevier | Q1 (Finance) |
International Review of Economics & Finance | Elsevier | Q2 (Economics, Finance) |
European Management Journal | Elsevier | Q1 (Business, Management) |
European Journal of Innovation Management | Emerald | Q2 (Business, Innovation) |
International Journal of Advanced and Applied Sciences | Elsevier | Q3 (Multidisciplinary) |
Review of Quantitative Finance and Accounting | Springer | Q2 (Finance, Accounting) |
International Journal of e-Collaboration | IGI Global | Q3 (Information Technology) |
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Criteria | Research Question 1 | Research Question 2 | ||
---|---|---|---|---|
Inclusion | Exclusion | Inclusion | Exclusion | |
Study design | Modern comparable methodologies with advanced statistics and well-reputed designs. | Weak/old study designs. | Modern comparable methodologies with advanced statistics and well-reputed designs. | Weak/old study designs. |
Study focus | Studies that explicitly discuss consumer adoption of FinTech services or technologies. | Articles discussing the corporate adoption or technological development of FinTech without focusing on consumers. Articles related to Islamic finance/FinTech and green and energy-related finance. | Studies explicitly analyzing the relationship between FinTech adoption and bank performance. | Articles focusing on FinTech consumer adoption without exploring bank performance. Studies discussing FinTech in industries other than banking. Articles related to Islamic finance/FinTech and green and energy-related finance. |
Publication Type | Journals containing research articles that only include empirical data, emphasizing quantitative studies. | Journals excluded from indexing, systematic literature review publications, and book chapters. | Indexed journals containing research articles that only include empirical data, emphasizing quantitative studies. | Incomplete abstracts, commentaries, and short papers. Journals excluded from indexing, systematic literature review publications, and book chapters. Conference proceedings and papers centered around conceptual discussions. |
Key disciplines | Articles from business, management, economics, finance, and social sciences. | Other disciplines. | Articles from business, management, economics, finance, and social sciences. | Other disciplines. |
Language | Articles in English only (or easily translatable to English). | Articles in any language other than English. | Articles in English only. | Articles in any language other than English. |
Time frame | 2016–2024 |
Sr # | Theory | Frequency |
---|---|---|
1 | Technology Acceptance Model (TAM) | 48 |
2 | Extended Technology Acceptance Model (Extended TAM) | 11 |
3 | Unified Theory of Acceptance and Use of Technology (UTAUT) | 6 |
4 | Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) | 4 |
5 | Stimulus–Organism–Response (S-O-R) Model | 2 |
6 | Information Systems Success Model (ISSM) | 2 |
7 | Theory of Planned Behavior (TPB) | 5 |
8 | Diffusion of Innovations (DOIs) | 3 |
9 | SERVQUAL (Service Quality Model) | 1 |
10 | Risk Perception Theory | 2 |
11 | Continuance Usage Intention Framework | 1 |
12 | Hofstede’s Cross-Cultural Dimension (Uncertainty Avoidance—UA) | 1 |
13 | Trust Theory | 1 |
14 | Task–Technology Fit (TTF) Model | 1 |
15 | Decomposed Theory of Planned Behavior | 1 |
16 | Meta-UTAUT Model | 1 |
17 | Trust-Based Technology Acceptance Model (TB-TAM) | 1 |
18 | DeLone & McLean Information Systems (D&M ISs) Success Model | 1 |
19 | Self-Determination Theory (SDT) | 1 |
20 | Interactivity Theory | 1 |
21 | Theoretical Framework on Financial Inclusion Through FinTech | 1 |
22 | Consumer Behavior and Influencer Marketing Theories (implied) | 1 |
23 | Theories about Customer Behavior in Response to Technological Innovations (implied) | 1 |
24 | Resource Dependency Theory | 1 |
25 | Agency Theory | 2 |
26 | Socio-Technical Systems Theory | 1 |
27 | Strategic Alliance Theory | 1 |
Country | Frequency | Country | Frequency |
---|---|---|---|
India | 21 | Seville (city in Spain) | 1 |
China | 12 | Greece | 1 |
Jordan | 10 | Kuwait | 2 |
Malaysia | 6 | Algeria | 1 |
Thailand | 1 | Taiwan | 1 |
Not Specified | 4 | Nigeria | 3 |
Ghana | 3 | Tunisia | 1 |
Spain | 2 | Bahrain | 3 |
Saudi Arabia | 4 | Oman | 4 |
Vietnam | 4 | Iran | 1 |
United States | 2 | Lebanon | 2 |
Pakistan | 3 | United Kingdom | 1 |
Bangladesh | 2 | Thailand | 1 |
Indonesia | 2 | Hungary | 1 |
Brazil | 1 | International (multiple countries) | 1 |
Latvia | 1 | United Arab Emirates | 4 |
Malaysia and Nigeria | 1 | Portugal | 1 |
International (multiple countries) | 1 | Europe | 1 |
European Union | 1 | Italy | 1 |
Sub-Saharan Africa, specifically focusing on the East African community | 1 | Palestine Hungary | 1 1 |
Author and Date of Publication | Research Question 1: Enablers and Barriers in FinTech Adoption | Research Question 2: Impact of FinTech on Bank Performance | Ref. | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Enablers of FinTech Adoption | Barriers to FinTech Adoption | Positive Impact | Negative Impact | ||||||||||||
Economic and Financial Motivators | Digital Infrastructure and Access | Customer Experience and Service Personalization | Human Capital and Institutional Support | Financial and Knowledge Constraints | Perceived Risk and Security and Privacy Concerns | Trust | Financial Performance and Profitability | Operational and Strategic Transformation | Market Position and Competitiveness | Technology-Driven Cost and Efficiency Gains | Short-Term Profitability and Restructuring Costs | Competitive Displacement and Market Erosion | Regulatory Burdens and Compliance Costs | ||
(Huang, Wang, and Huang 2024) | √ | [20] | |||||||||||||
(Alkhwaldi et al., 2024) | √ | [21] | |||||||||||||
(Al-Qudah et al., 2024) | √ | √ | √ | [22] | |||||||||||
(N. Sharma and Fatima 2024) | √ | √ | [23] | ||||||||||||
(P. Yadav et al., 2024) | √ | √ | [24] | ||||||||||||
(Igamo et al., 2024) | √ | √ | [25] | ||||||||||||
(Elhajjar and Ouaida 2019) | √ | [26] | |||||||||||||
(Sobti 2019) | √ | [27] | |||||||||||||
(Abdalmajeed Alsmadi et al., 2023) | [28] | ||||||||||||||
(Alafeef et al., 2024) | √ | [29] | |||||||||||||
(Alqahtani et al., 2024) | √ | [30] | |||||||||||||
(Song, Yu, and He 2023) | √ | √ | [31] | ||||||||||||
(T.-K. Liu 2022) | √ | [32] | |||||||||||||
(Sobhi Awwad 2021) | √ | [33] | |||||||||||||
(Phan et al., 2020) | √ | [34] | |||||||||||||
(Maan et al., 2019) | √ | √ | [36] | ||||||||||||
(Wang et al., 2022) | √ | [37] | |||||||||||||
(Shilpa Agarwal, Malik, and Gautam 2024) | √ | √ | [38] | ||||||||||||
(Md Faudzi, Abu Bakar, and Ahmad 2024) | √ | √ | [39] | ||||||||||||
(Hasan et al., 2024) | √ | √ | [40] | ||||||||||||
(Purohit and Arora 2023) | √ | √ | [41] | ||||||||||||
(Abu-Taieh et al., 2022) | √ | √ | [42] | ||||||||||||
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Albuainain, A.; Ashby, S. Enablers and Barriers in FinTech Adoption: A Systematic Literature Review of Customer Adoption and Its Impact on Bank Performance. FinTech 2025, 4, 49. https://doi.org/10.3390/fintech4030049
Albuainain A, Ashby S. Enablers and Barriers in FinTech Adoption: A Systematic Literature Review of Customer Adoption and Its Impact on Bank Performance. FinTech. 2025; 4(3):49. https://doi.org/10.3390/fintech4030049
Chicago/Turabian StyleAlbuainain, Amna, and Simon Ashby. 2025. "Enablers and Barriers in FinTech Adoption: A Systematic Literature Review of Customer Adoption and Its Impact on Bank Performance" FinTech 4, no. 3: 49. https://doi.org/10.3390/fintech4030049
APA StyleAlbuainain, A., & Ashby, S. (2025). Enablers and Barriers in FinTech Adoption: A Systematic Literature Review of Customer Adoption and Its Impact on Bank Performance. FinTech, 4(3), 49. https://doi.org/10.3390/fintech4030049