Next Article in Journal
Dialoguing with Data and Data Reduction: An Observational, Narrowing-Down Approach to Social Media Network Analysis
Previous Article in Journal
Journalism and Media: A New Journal to Expand Knowledge in a Dynamic Field
 
 
Article

Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box

Faculty of Communication Sciences, Universidade de Santiago de Compostela, Santiago de Compostela, 15782 A Coruña, Spain
*
Author to whom correspondence should be addressed.
Journal. Media. 2021, 2(1), 1-13; https://doi.org/10.3390/journalmedia2010001
Received: 26 October 2020 / Revised: 23 December 2020 / Accepted: 12 January 2021 / Published: 18 January 2021
The rise of the TikTok social network has caused the media to confront the younger generation. The platform, which hosts dances, challenges, and funny short videos, has unique features that force a reinvention of social networking strategies. Television has become social and has expanded to new platforms, while young people are abandoning the consumption of traditional television. In this study, we explore—for the first time—the presence of television channels and programmes on TikTok and an analysis of the main strategies shown in the 133 found profiles. The results describe a first exploratory phase that lacks specific strategies in most cases, while examples adapted to the logic of the social network emerge: content with a fun and simple tone, with participation in challenges and trends of the moment, as well as a positioning of the brand to—gradually—approach its future potential audiences. View Full-Text
Keywords: television; social media; TikTok; social media logic television; social media; TikTok; social media logic
Show Figures

Figure 1

MDPI and ACS Style

Vázquez-Herrero, J.; Negreira-Rey, M.-C.; Rodríguez-Vázquez, A.-I. Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box. Journal. Media. 2021, 2, 1-13. https://doi.org/10.3390/journalmedia2010001

AMA Style

Vázquez-Herrero J, Negreira-Rey M-C, Rodríguez-Vázquez A-I. Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box. Journalism and Media. 2021; 2(1):1-13. https://doi.org/10.3390/journalmedia2010001

Chicago/Turabian Style

Vázquez-Herrero, Jorge, María-Cruz Negreira-Rey, and Ana-Isabel Rodríguez-Vázquez. 2021. "Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box" Journalism and Media 2, no. 1: 1-13. https://doi.org/10.3390/journalmedia2010001

Find Other Styles

Article Access Map by Country/Region

1
Back to TopTop