Understanding the Motivation and Satisfaction of Private Vehicle Users in an Eastern European Country Using Heterogeneity Analysis
Abstract
:1. Introduction
- Provide the most comprehensive customer service quality assessment of the private car and public transport based on a quantitative survey and up-to-date literature review in an Eastern European country.
- Categorize whether there are any differences in service quality perception among the different segments and how this perception affects their overall satisfaction.
- To the best of our knowledge, this study will be the first research that considers PV users’ opinions regarding car service quality and PT systems simultaneously using new segmentation technique. The remainder of this paper is structured as follows. Section 2 provides a brief overview of the survey design and the sample descriptive statistics, and then presents an overview of analysis tools. Results are presented in Section 3 including the descriptive analysis and an estimate of 15 models following this, discusses the model estimation results where we provide a comparative assessment of the differences in satisfaction found in the segmentation analysis. Finally, some conclusions are drawn in the last section.
2. Materials and Methods
2.1. Survey Design and Sample Description
2.2. Analysis Tolls
3. Results and Discussion
3.1. Descriptive Statistics Analysis
3.2. General Model and Market Segment Results
- City center vs. urban area: reliability, comfort, flexibility, security and relaxation are important attributes for both segments. However, PV users consider the speed of their travel (fast) significant, while it is not significant for the urban area segment.
- Male vs. female: interestingly, flexibility, security and relaxation are the important attributes for females, whereas the majority of attributes are significant for males.
- From 18 to 44 years old vs. older than 44 years old: Reliable, safe with regard to robbery and violence (security) and relaxing are significant attributes for both. However, safe with regard to accidents (safety) and speed (fast) are not important for both segments.
- Habitual PT user’s occasional PT users: for occasional PT users, only two attributes are important (fast and relaxing), while five attributes are important for those who use PT more than four times a week.
- With university education vs. without a university degree: surprisingly, for both segments, three attributes are not important (fast, cost and safe regarding accidents).
- With dependent family members without dependent members in the family: similar to the previous segment, cost and safety are not significant for both. Fast is not significant only for those with no dependent family members, while reliable is not significant for those with dependent family members.
- Low income vs. high income: Safe with regard to robbery (safety) and relaxing are significant attributes for both high-income and low-income users, while the other important attributes for low-income users are comfortable, flexible and reliable.
4. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Variable | Reliable | Fast | Cost | Flexible | Comfortable | Safe | Security | Relaxing | No. Obs (N) | Log-Ll Zero | Log-Ll Final | Pseudo R2 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
All Model | B 1 | 0.595 | 0.135 | 0.134 | 0.505 | 0.593 | 0.073 | 0.607 | 0.961 | 469 | −602.528 | −384.255 | 0.362 |
P > |z| 2 | 0.000 | ns. 3 | ns. | 0.000 | 0.000 | ns. | 0.000 | 0.000 | |||||
City Center | B | 0.579 | 0.371 | −0.009 | 0.514 | 0.433 | 0.151 | 0.483 | 0.779 | 268 | −353.672 | −228.360 | 0.354 |
P > |z| | 0.001 | 0.032 | ns. | 0.007 | 0.015 | ns. | 0.007 | 0.000 | |||||
Urban Area | B | 0.700 | −0.245 | 0.355 | 0.517 | 0.919 | −0.014 | 0.762 | 1.297 | 201 | −246.492 | −145.724 | 0.409 |
P > |z| | 0.001 | ns. | 0.028 | 0.024 | 0.000 | ns. | 0.000 | 0.000 | |||||
Male | B | 0.790 | 0.314 | −0.046 | 0.057 | −0.209 | 0.293 | 0.218 | 0.024 | 263 | −338.616 | −205.211 | 0.394 |
P > |z| | 0.000 | ns. | 0.032 | 0.007 | 0.000 | ns. | 0.003 | 0.000 | |||||
Female | B | 0.296 | 0.231 | 0.054 | 0.555 | 0.363 | 0.085 | 0.686 | 1.212 | 206 | −263.660 | −172.530 | 0.346 |
P > |z| | ns. | ns. | ns. | 0.010 | ns. | ns. | 0.000 | 0.000 | |||||
18–44 Years | B | 0.610 | 0.227 | 0.155 | 0.966 | 0.341 | 0.164 | 0.403 | 1.071 | 208 | −268.961 | −165.499 | 0.385 |
P > |z| | 0.002 | ns. | ns. | 0.000 | ns. | ns. | 0.031 | 0.000 | |||||
≥45 Years | B | 0.566 | 0.075 | 0.091 | 0.000 | 1.001 | −0.003 | 0.932 | 0.939 | 261 | −333.197 | −207.555 | 0.377 |
P > |z| | 0.002 | ns. | ns. | ns. | 0.000 | ns. | 0.000 | 0.000 | |||||
Habitual User | B | 0.660 | 0.017 | 0.167 | 0.527 | 0.532 | 0.042 | 0.692 | 0.951 | 402 | −500.731 | −326.379 | 0.348 |
P > |z| | 0.000 | ns. | ns. | 0.000 | 0.001 | ns. | 0.000 | 0.000 | |||||
Occasional User | B | 0.297 | 0.920 | 0.038 | 0.326 | 0.822 | 0.214 | 0.269 | 1.276 | 67 | −92.422 | −48.955 | 0.470 |
P > |z| | ns. | 0.027 | ns. | ns. | ns. | ns. | ns. | 0.002 | |||||
without University Degree | B | 0.726 | 0.199 | 0.098 | 0.602 | 0.727 | 0.155 | 0.494 | 0.904 | 190 | −238.486 | −146.581 | 0.385 |
P > |z| | 0.001 | ns. | ns. | 0.008 | 0.004 | ns. | 0.028 | 0.000 | |||||
with University Degree | B | 0.509 | 0.093 | 0.139 | 0.474 | 0.527 | 0.029 | 0.677 | 1.008 | 279 | −361.593 | −233.466 | 0.354 |
P > |z| | 0.003 | ns. | ns. | 0.018 | 0.003 | ns. | 0.000 | 0.000 | |||||
no Dependent Members | B | 0.882 | −0.078 | 0.250 | 0.487 | 0.658 | 0.207 | 0.530 | 1.092 | 309 | −403.820 | −239.345 | 0.407 |
P > |z| | 0 | ns. | ns. | 0.004 | 0.000 | ns. | 0.001 | 0.000 | |||||
with Dependent Members | B | 0.178 | 0.538 | 0.098 | 0.625 | 0.573 | −0.197 | 0.751 | 0.808 | 160 | −194.886 | −133.433 | 0.315 |
P > |z| | ns. | 0.022 | ns. | 0.026 | 0.018 | ns. | 0.002 | 0.000 | |||||
≤2700 EUR/Month | B | 0.566 | 0.060 | 0.167 | 0.417 | 0.561 | 0.118 | 0.491 | 0.985 | 356 | −461.751 | −302.352 | 0.345 |
P > |z| | 0.000 | ns. | ns. | 0.006 | 0.000 | ns. | 0.001 | 0.000 | |||||
2700 EUR/Month | B | 0.767 | 0.869 | 0.001 | 0.853 | 0.762 | −0.240 | 1.235 | 1.165 | 91 | −103.585 | −53.567 | 0.483 |
P > |z| | ns | 0.050 | ns. | ns. | ns. | ns. | 0.005 | 0.000 |
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Ismael, K.; Duleba, S. Understanding the Motivation and Satisfaction of Private Vehicle Users in an Eastern European Country Using Heterogeneity Analysis. Vehicles 2022, 4, 409-419. https://doi.org/10.3390/vehicles4020024
Ismael K, Duleba S. Understanding the Motivation and Satisfaction of Private Vehicle Users in an Eastern European Country Using Heterogeneity Analysis. Vehicles. 2022; 4(2):409-419. https://doi.org/10.3390/vehicles4020024
Chicago/Turabian StyleIsmael, Karzan, and Szabolcs Duleba. 2022. "Understanding the Motivation and Satisfaction of Private Vehicle Users in an Eastern European Country Using Heterogeneity Analysis" Vehicles 4, no. 2: 409-419. https://doi.org/10.3390/vehicles4020024
APA StyleIsmael, K., & Duleba, S. (2022). Understanding the Motivation and Satisfaction of Private Vehicle Users in an Eastern European Country Using Heterogeneity Analysis. Vehicles, 4(2), 409-419. https://doi.org/10.3390/vehicles4020024