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Perception and Correlation of Dairy Cattle Farmers Concerning Electronic Media as a Source of Information in Punjab, Pakistan

1
Department of Animal and Dairy Science, University of Wisconsin, Madison, WI 53706, USA
2
Institute of Agricultural Extension, Education and Rural Development, University of Agriculture, Faisalabad 38040, Pakistan
3
Institute of Animal and Dairy Sciences, University of Agriculture, Faisalabad 38040, Pakistan
*
Author to whom correspondence should be addressed.
Academic Editor: Tomas Norton
Dairy 2021, 2(3), 489-499; https://doi.org/10.3390/dairy2030039
Received: 12 July 2021 / Revised: 26 August 2021 / Accepted: 7 September 2021 / Published: 10 September 2021
Pakistan is ranked fourth among all the milk-producing countries across the globe. Despite this, livestock farm families are often located far from potential locations for dairy production. This gap exists due to a lack of information regarding recommended dairy production practices. In this modern era, the provision of information necessary for enhanced dairy production could be achieved through the effective use of electronic media. The present study was confined to the district of Faisalabad due to our limited time and economic resources. We aimed to identify farmers’ perceptions of the use of electronic media as a source of reliable information. A total of 165 dairy farmers participated in this research survey after being selected using a simple random sampling technique. The findings of the present research study indicate that a lack of education followed by male–female influences the adoption of electronic media as a potential information tool. The use of mobile phones for obtaining necessary information, on the other hand, was ranked the highest among dairy farmers. It is recommended that dairy farmers’ training includes the effective use of electronic media so that they may equip themselves with advanced dairy production information. View Full-Text
Keywords: information and communication technologies; correlation and effectiveness of technology transfer; demographic characteristics information and communication technologies; correlation and effectiveness of technology transfer; demographic characteristics
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MDPI and ACS Style

Asghar, S.; Ashraf, I.; Cabrera, V.E.; Chaudhary, K.M.; Bilal, M.Q. Perception and Correlation of Dairy Cattle Farmers Concerning Electronic Media as a Source of Information in Punjab, Pakistan. Dairy 2021, 2, 489-499. https://doi.org/10.3390/dairy2030039

AMA Style

Asghar S, Ashraf I, Cabrera VE, Chaudhary KM, Bilal MQ. Perception and Correlation of Dairy Cattle Farmers Concerning Electronic Media as a Source of Information in Punjab, Pakistan. Dairy. 2021; 2(3):489-499. https://doi.org/10.3390/dairy2030039

Chicago/Turabian Style

Asghar, Salman, Ijaz Ashraf, Victor E. Cabrera, Khalid Mahmood Chaudhary, and Muhammad Qamar Bilal. 2021. "Perception and Correlation of Dairy Cattle Farmers Concerning Electronic Media as a Source of Information in Punjab, Pakistan" Dairy 2, no. 3: 489-499. https://doi.org/10.3390/dairy2030039

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