1. Introduction
A properly and effectively functioning capital market is one of the main economic pillars. It mobilises capital through the transformation of savings into investments, enables adequate capital allocation by properly defining financial needs and directing the flow of capital resources to economic sectors with a high investment capacity, and allows the valuation of capital and risk, market assessment of company value, as well as identification of threats associated with company operations. All this leads to greater transparency of business transactions, increasing their flexibility and innovation (see also: [
1] (pp. 123–147).
The capital market concerns trading in securities, and the principal venue of such transactions is the stock market. In Poland it is the Warsaw Stock Exchange (WSE) [
2] (pp. 34–43). The stock exchange is a liquid tool that facilitates the matching of supply and demand, where excess capital ready to be invested meets entities seeking capital for investment (see also: [
3] (pp. 281–307)).
The main division of the capital market is into primary and secondary market. The primary market deals with the issue of shares or other securities. The issue represents the first sale of shares, directly from their owner, who is referred to as the issuer [
4] (pp. 1699–1726); [
5] (pp. 281–307). We talk about the secondary market when it comes to sale-purchase transactions with investors who had already acquired shares. It is the most important segment as it reflects actual prices of securities and their value, which is affected by current market conditions (see also: [
6] (pp. 1549–1563); [
7] (pp. 11–24); [
8]).
It is also important to understand the difference between raising capital for development on the public market and the non-public market. The issue of shares by a company is not, in fact, equivalent with listing them on the stock exchange. Only trading on the public market, which is ensured through an offer that reaches a wide audience of potential investors, who should have access to information concerning the company’s financial condition, allows an IPO on the WSE primary market and provides companies with fresh capital for further development [
5] (pp. 281–307); [
9] (pp. 1795–1828); [
2] (pp. 34–43).
Hence, what is the potential of Polish entrepreneurs who, in accordance with the guidelines and rules of the stock exchange, have the status of joint-stock companies or limited joint-stock companies, which may seek to be listed? In this respect, the position of small and medium-sized entrepreneurs, who have always faced the so-called credit discrimination as defined in 1957 by J.K. Galbraith, is quite specific [
10] (pp. 124–133) (see also: [
11] (pp. 382–392); [
12] (pp. 91–122); [
13] (pp. 63–77)). The answer to these questions may, at least partly, determine the characteristics of a small and medium-sized Polish entrepreneur who, as in every national economy, by directly influencing macroeconomic factors, simultaneously affects the global development of economies around the world (see also: [
10]; [
14] (pp. 418–431)).
2. Materials and Methods
The purpose of the research is to identify effectiveness of the Warsaw Stock Exchange as a potential source of financing for small and medium-sized enterprises, as well as to analyse the number of joint-stock and limited joint-stock companies, whose legal form enables them to cooperate with the stock exchange, and the perception of capital market by SMEs as a potential source of capital for development [
15] (pp. 91–105); [
2] (pp. 34–543).
The results of the author’s own research are based on the responses of 400 persons representing various branches of entrepreneurship in the Wielkopolska region. In order to calculate and present the findings in tables and figures, mathematical analysis tools were employed, which enabled determining the relevant quantitative and percentage shares to illustrate the examined structures in the areas of interest and the dynamics of growth, as well as conducting a trend analysis based on linear regression methods.
Among professionally active respondents, 62% were women and 37% were men aged 18 to 65. 64% of them said that they had conducted business in the SME sector and 3.5% in large enterprises. 50% planned to start their own businesses in the following three years and 18.5% intended to engage in international trade.
3. Results and Discussion
Warsaw Stock Exchange is a leading financial instruments exchange in Central and Eastern Europe and one of the fastest growing stock exchanges in Europe. Its performance is all the more spectacular given that the Polish stock market is a financial institution with a relatively short history in comparison to the main players in this respect. The first listing took place in Warsaw on 16 April 1991, marking a political system transformation and a shift from a centrally managed to capital-based economy (see also: [
15] (pp. 91–105); [
2] (pp. 34–43)).
Since Poland’s accession to the European Union on 1 May 2004, the number of enterprises has increased by almost 17% (Data as at 31 December 2015). The highest growth rate as evidenced by the survival rate ≥5 years is demonstrated by small enterprises (According to the headcount classification: 0–9 employees—a microbusiness; 10–49—a small enterprise; 50–250—a medium-sized enterprise). The share of limited joint-stock companies was on a significant increase, with 4699 of such entities being active in Poland at the end of 2015. Nonetheless, higher growth dynamics can be observed among joint-stock companies—11,380 (
Figure 1).
The question thus arises why so few entrepreneurs take up the opportunity to raise capital for development through the capital market and the offer of its fundamental institution, namely the stock exchange (see also: [
16] (pp. 87–105)). The research findings have revealed that the fundamental reason is the lack of awareness and basic knowledge on economics and finance among SME owners, who do not distinguish between the money market and the capital market, as admitted by 60% of the respondents. Among alternative sources of funding, the notion of start-up is recognised and has been heard by 52.5%, with 3% of the respondents having even used this source (
Figure 2).
The term ‘private equity’ is the most commonly recognised, although it is less known to the respondents in practice (54.5% and 1%, respectively). The institution of ‘stock exchange’ as such can be correctly defined by only 20% of those surveyed, who also tend to recognise the NewConnect alternative trading platform, launched in 2007 and primarily intended for SMEs, more frequently than the primary market (IPO) (see also: [
17] (pp. 249–265); [
18] (pp. 619–654); [
7] (pp. 11–24)). Nobody, however, considered this possibility of raising capital for development (
Figure 3).
When asked about the stock exchange as a potential source of funding, without pointing to specific instruments, only 2.5% expressed the willingness to undertake such efforts (
Figure 4). Nearly 30% of the respondents openly admitted that they did not know the opportunities offered by the stock exchange, but exactly half of them ruled out such a possibility, acknowledging that limited knowledge was a sufficient argument which triggered the psychological factor of fear of losing the money invested (see also: [
19]; [
9] (pp. 1795–1828)).
4. Conclusions
Companies with a legal status authorising them to cooperate with the Warsaw Stock Exchange represent 0.4% of all companies operating in Poland. They are a potential target, in particular for NewConnect—an alternative trading platform dedicated to SMEs. The results of the author’s own research have revealed that such solutions are not known to the respondents, who potentially could raise funds through cooperation with the stock exchange. Both the primary market offer (IPO) and the very name of ‘alternative market’ are infrequently recognised. The respondents exclude the possibility of raising capital through cooperation with the capital market as they typically associate it with high risk and numerous formalities to complete. In the context of the questions asked, a worrying fact is the inability to differentiate between capital market instruments and the general confidence in the money market, the restrictiveness of which in relation to SMEs does not seem to raise any objections among SME owners. Could dissemination of knowledge possibly play a greater social role in this case than calculations and economic statistics? This topic should be explored in more depth and the answer to this question found because the social and sociological aspect and the development of social capital associated with trust in public institutions with the Treasury’s majority share in a country with a communist history which has experienced less than 30 years of free market, may be a fundamental determinant of SME development in Poland.