Unleashing the Potentials of Quantum Probability Theory for Customer Experience Analytics
Abstract
:1. Introduction
2. State of the Art
Classical vs. Quantum Approach for Human Cognition Analytics
3. QPT-CX Visionary Method for CX Cognitive Analytics
3.1. Customer Emotional Motivator Model
3.2. Mathematical Framework for Quantum-Based Costumer Emotional Motivator Analytics
- Stand out from the crowd
- 2.
- Have confidence in the future
- 3.
- Enjoy a sense of well-being
- 4.
- Feel a sense of freedom
- 5.
- Feel a sense of thrill
- 6.
- Feel a sense of belonging
- 7.
- Protect the environment
- 8.
- Be the person I want to be
- 9.
- Feel secure
- 10.
- Succeed in life
4. Discussion
5. Conclusions
Author Contributions
Funding
Conflicts of Interest
References
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# | Customers’ Emotion Motivators | Motivator Description |
---|---|---|
1 | Stand out from the crowd | Stand out from the crowd. |
2 | Have confidence in the future | Digital services give customers long-term trust in the brand’s future interconnection and a clear picture of what is to come. |
3 | Enjoy a sense of well-being | Customers feel that life is living up to expectations, and a sense of balance has been obtained. For example, customers seek a stress-free environment free of dispute and risks. |
4 | Feel a sense of freedom | Customers feel the act without being bound by any commitments or prohibitions. For example, customers can add as many names and phrases to a tag as they want by going to an online platform. |
5 | Feel a sense of thrill | Customers feel they participate in exciting, fun events; experience visceral emotions, such as overwhelming pleasure and excitement. |
6 | Feel a sense of belonging | Customers feel a sense of belonging to a customer group they relate to or aspire to be part of. For example, if a customer shared a review, customers felt like they were part of a group of people who had made a genuine connection with one another and could also create their reviews. |
7 | Protect the environment | Customers feel that the digital environment is sacred; for example, customers should feel safe and secure when thinking about security and privacy concerns. |
8 | Be the person I want to be | During the operation of the digital platform, customers could fulfill their desire for continuous self-improvement; they could live up to their ideal self-image. |
9 | Feel secure | Customers feel that digital businesses that serve them today will be there tomorrow. For example, customers should believe that the company will fulfill all obligations related to the digital product. |
10 | Succeed in life | Customers feel they live meaningful lives; they value themselves in ways that go beyond financial or socioeconomic considerations. |
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Rika, H.; Aviv, I.; Weitzfeld, R. Unleashing the Potentials of Quantum Probability Theory for Customer Experience Analytics. Big Data Cogn. Comput. 2022, 6, 135. https://doi.org/10.3390/bdcc6040135
Rika H, Aviv I, Weitzfeld R. Unleashing the Potentials of Quantum Probability Theory for Customer Experience Analytics. Big Data and Cognitive Computing. 2022; 6(4):135. https://doi.org/10.3390/bdcc6040135
Chicago/Turabian StyleRika, Havana, Itzhak Aviv, and Roye Weitzfeld. 2022. "Unleashing the Potentials of Quantum Probability Theory for Customer Experience Analytics" Big Data and Cognitive Computing 6, no. 4: 135. https://doi.org/10.3390/bdcc6040135
APA StyleRika, H., Aviv, I., & Weitzfeld, R. (2022). Unleashing the Potentials of Quantum Probability Theory for Customer Experience Analytics. Big Data and Cognitive Computing, 6(4), 135. https://doi.org/10.3390/bdcc6040135