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Public Preference for Pet-Rabies Prophylaxis: Opportunities and Information Dissemination

NC Wildlife Resources Commission, 1751 Varsity Dr., Raleigh, NC 27606, USA
NC State University College of Veterinary Medicine, 1060 William Moore Dr., Raleigh, NC 27606, USA
NC State University College of Natural Resources, Fisheries and Wildlife Conservation Biology, Raleigh, NC 27606, USA
Author to whom correspondence should be addressed.
Trop. Med. Infect. Dis. 2017, 2(3), 46;
Received: 20 June 2017 / Revised: 25 August 2017 / Accepted: 7 September 2017 / Published: 13 September 2017
(This article belongs to the Special Issue Rabies Symptoms, Diagnosis, Prophylaxis and Treatment)
PDF [214 KB, uploaded 14 September 2017]


Risky human behavior and high density of rabies vectors in urban environments combine to increase the risk of rabies. Pet vaccination, wildlife vector management, and public health education may be the most efficient ways to prevent urban rabies epidemics. Racial, ethnic, and socio-economic factors influence the use of low-cost rabies vaccination clinics, understanding rabies reporting requirements, and learning preferences. In collaboration with the City of Greensboro and Animal Control in Guilford County, NC, we conducted a survey of rabies prevention and transmission across socio-economic strata representing Latinos, African Americans, and Whites, and different income and education levels. Compliance with vaccination was low among Latinos; African Americans and Latinos were not aware of low-cost rabies vaccination clinics; and most respondents were willing to report rabid animals but did not know whom to call. White respondents preferred online information delivery, whereas Latinos and African Americans preferred postal mail. Communication targeting the public requires the consideration of different message decoding and interpretation based on the ethnicity, income, and educational level, and other barriers such as language. Differing message delivery methods may be required to achieve full dissemination. View Full-Text
Keywords: rabies; rabies prevention; public health outreach; race; ethnicity rabies; rabies prevention; public health outreach; race; ethnicity
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Palamar, M.B.; Correa, M.T.; Peterson, N.M.; DePerno, C.S. Public Preference for Pet-Rabies Prophylaxis: Opportunities and Information Dissemination. Trop. Med. Infect. Dis. 2017, 2, 46.

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