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25 July 2022

23 Pages

Perspectives on Socially Intelligent Conversational Agents

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IBM Germany, 80807 Munich, Germany
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Department Management, Communication & IT, MCI-The Entrepreneurial School, 6020 Innsbruck, Austria
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Author to whom correspondence should be addressed.

Abstract

The propagation of digital assistants is consistently progressing. Manifested by an uptake of ever more human-like conversational abilities, respective technologies are moving increasingly away from their role as voice-operated task enablers and becoming rather companion-like artifacts whose interaction style is rooted in anthropomorphic behavior. One of the required characteristics in this shift from a utilitarian tool to an emotional character is the adoption of social intelligence. Although past research has recognized this need, more multi-disciplinary investigations should be devoted to the exploration of relevant traits and their potential embedding in future agent technology. Aiming to lay a foundation for further developments, we report on the results of a Delphi study highlighting the respective opinions of 21 multi-disciplinary domain experts. Results exhibit 14 distinctive characteristics of social intelligence, grouped into different levels of consensus, maturity, and abstraction, which may be considered a relevant basis, assisting the definition and consequent development of socially intelligent conversational agents.

1. Introduction

The vision to naturally converse with machines as if they were humans has fascinated people for many years and is perpetually supported by respective scenarios featured in a wide range of science fiction movies (e.g., 2001: A Space Odyssey, Her, Ex Machina, etc.). Considerable progress in relevant research fields (i.e., most notably in Artificial Intelligence and its sub-field Natural Language Processing) has been closing this gap between a vision of future human–machine dialog and its reality [1]. That is, today’s voice-controlled digital assistants such as Alexa, Siri, Cortana or Google Assistant are not only capable of understanding speech commands, but increasingly also optimized to recognize conversational contexts and respond accordingly. However, despite these advancements, interactions often lack fluency, representing support for ‘sentence ping pong’ while missing essential conversational characteristics.
One common way of increasing the naturalness of human–machine dialogs was found in the mimicry of human conversational traits [2]—an approach which is often showcased by contestants of the annual Loebner Prize competition (Online: https://en.wikipedia.org/wiki/Loebner_Prize (accessed on 27 April 2022)), featuring Alan Turing’s famous test scenario [3], or by tech giants such as Google prominently demonstrating their advancements in spoken human–computer interaction (Online: https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html (accessed on 27 April 2022)). However, while the Turing Test has long been considered the ultimate challenge for AI researchers and enthusiasts [4], recent discussions have made it one of the most disputed topics in AI, philosophy, and cognitive science. There seems to be a growing discordance in whether the ‘spoofing’ of human behavior contributes to or rather handicaps the progress of AI research. Even Steve Worswick, Loebner Prize winner of 2016, 2017 and 2018, has been calling for a change in focus in conversational user interface (CUI) design and evaluation so as to re-direct respective research efforts (Online: https://discover.bot/bot-talk/the-turing-test-time-for-change/ (accessed on 27 April 2022)).
There is evidence showing that if a CUI is perceived to be social in its behavior it is more easily accepted [5]. This is further stressed by studies highlighting the importance of social intelligence in human–machine interaction [6,7,8].
Although much of the current and previous work in this field focuses on endowing agents with some sort of mimicked social intelligence, there are notable exceptions investigating more deeply what users expect and wish from social interaction with conversational agents (CA).
On the one hand, researchers, such as Du et al. [9], have employed and further extended existing technology acceptance models to better understand peoples’ preferences regarding functional elements of social agents (e.g., their perceived usefulness and perceived ease of use). To this end, seniors were a particularly often-investigated target group as here CAs are considered a means to tackle potential issues of loneliness and companionship (e.g., [10,11,12]). However, hedonic and social characteristics of CAs have also been researched. Shamekhi et al. [13], for example, found that human interlocutors prefer a CA that matches their communication style (similar to interactions with humans), although Clark et al. [14] highlight that people do not necessarily need a bond or common ground in human–agent communication. Furthermore, the (human-like) use of conversational fillers (e.g., “um”, “uh”) is disliked in CAs [15]. Tone of voice, however, has shown to have a significant influence on perceived interaction quality. Particularly voice pitch directly relates to perceived trust [16].
Trust has generally been one of the most researched aspects in human–agent interaction (e.g., [17,18,19,20]), and it was found to be particularly influenced by the social characteristics of a CA [21]. This also fits the social reasoning framework that has been proposed by Lee et al. [22] to guide the normative behavior of intelligent virtual agents.
Finally, building upon the results of 80 intelligent agent user studies, the work by Fitrianie et al. [23] aims to provide a generic set of 19 measuring constructs (covering agent, human, and interaction perspectives) to evaluate the interaction with artificial social agents.
Although this shows that past work has highlighted the need for machines to embed human-like traits (cf. also [24]), the more general issue of understanding the extent to which human social intelligence may serve as the ultimate guideline for creating this type of ‘artificial social intelligence’ is still being discussed and provides grounds for dissenting opinions (often coming from experts outside typical engineering disciplines, e.g., [25]). This underlines the complexity of the topic and the need for further investigation and discussion. Aiming to extend the body of knowledge in this disputed domain, the goal of the work presented in this paper is to capture insights and arguments from a diverse set of experts as to how intelligence characteristics should be exhibited by future CAs. Consequently, the respective work was guided by the following two key questions:
  • Which characteristics of social intelligence should future conversational agents be able to master?
  • To what extent is there a consensus on the relevance of these characteristics among experts in the field?
Our report starts with an exploration of previous work on the progress of CAs and respective developments in embedding (human) social intelligence in Section 2. Following, Section 3 outlines our efforts in collecting and condensing expert opinions by applying a Delphi study methodology. Next, Section 4 reports on the study’s results, and Section 5 reflects on some of the more ambivalent insights. Finally, Section 6 concludes, outlines the study’s limitations, and provides pointers for potential future research directions.

3. Method, Sampling and Study Procedure

We used a three-stage Delphi study approach to collect insights from domain experts. As demonstrated by previous work aiming to explore similar socio-technical problem spaces (e.g., [64,65,66,67,68]), Delphi can be considered a particularly suitable research method for this type of policy-focused investigation, since its systematic procedure yields understanding and circumvents group dispute [69]. The first stage of the study sought to identify those characteristics of social intelligence, which a future CA should be able to master. The two following stages evaluated experts’ agreement among the identified characteristics concerning their relevance and respective importance. To this end, relevance was defined as the degree to which something is related or useful to the topic under discussion [70]. Hence, for the purpose of this study, relevance shows whether a distinct characteristic was perceived to be particularly relevant for a socially intelligent CA or rather considered to be a more general characteristic of an AI system. Importance, on the other hand, describes whether said characteristic was considered a necessity (i.e., compulsory) to building CAs that express a certain level of social intelligence.
The study’s expert selection followed the five-step procedure proposed by Okoli and Pawlowski [71], reaching out to representatives from academia as well as industry. Experts from academia were determined based on their Google Scholar rankings and their latest contributions to relevant sectors (i.e., linguistics, artificial intelligence, software engineering, psychology, philosophy, and social sciences). Contenders were either required to have already obtained a PhD in their respective field or had to be in the final stages of doing so. Industry experts were chosen based on their affiliation with organizations that design and develop CAs with social skills or consultancies providing advice on this topic.
From the initially identified and contacted 121 experts, we were able to recruit n = 21 for our investigation (3 female; age range at the time of the study: 25–65; average number of citations per expert at the time of the study: 1588). All experts had indicated their previous knowledge about, as well as their experiences and interactions with conversational agents. Twelve of them were geographically situated in EMEA (Europe, Middle-East and Africa), seven in AMER (North, Central and South America), and two in APAC (Asia Pacific). All of them completed all three study stages, which, according to Ziglio and Adler [69], should have led to rather clear viewpoints. As for the experts’ background, Table 2 provides information on their placement and expertise/field of work at the time of the study.
Table 2. Experts who participated in the Delphi study.
During the first stage of the Delphi study, experts were given a description of the study purpose and its design and then asked to (1) provide some demographic information and to (2) answer 5 open-ended questions regarding the social intelligence of CAs. Questions were designed along Albrecht’s social intelligence dimensions presented in Section 2.2. Experts were given two weeks to think about and work on the questions before returning their answers. Subsequently, the provided input was summarized, structured and interpreted through a qualitative content analysis [72,73,74], leading to a total of 14 different CA characteristics (cf. Table 3).
Table 3. Level of expert agreement regarding relevance (first row of each characteristic) and importance (second row of each characteristic) of characteristics identified in Round 1. Data are sorted ascending by the standard deviation in expert agreement after Round 3. We show descriptive statistics (i.e., mean, median, SD and IQR) for Round 2 (R2) and Round 3 (R3) and their respective absolute change (Δ).
During stage two, the experts were then asked to what degree they agree with the relevance and importance of each of these characteristics. In both cases, agreement was measured on a 7-point Likert-scale [75] ranging from 1 = n o t   r e l e v a n t to 7 = e x t r e m e l y   r e l e v a n t and 1 = n o t   i m p o r t a n t to 7 = e x t r e m e l y   i m p o r t a n t , respectively. Additionally, experts were asked to rank the 10 characteristics they would find most important for the upcoming five years, and they were given the possibility to revise, reassess, and further elaborate on these characteristics if they thought such was necessary [76,77]. This led to 92 additional comments, which again underwent structured content analysis.
Finally, during stage three of the Delphi study, experts were given the group mean result for each of these characteristics and were then asked to confirm, comment, clarify, or potentially revise their earlier responses. This time, a total of 33 additional clarifications and comments were collected, providing help in the explanation of different viewpoints.
All quantitative data derived from stages two and three were furthermore analyzed using measures of central tendency and dispersion, specifically mean, median, standard deviation and interquartile range [76,78,79]. The entire design as well as its respective data collection and analysis procedures were approved by the university’s research ethics group in terms of ethical considerations regarding research with human participation.

4. Results

The following sections report on the results of the above-outlined study procedure. We start with an overview of the identified characteristics and the level of agreement they have reached among the experts regarding their relevance and importance for building socially intelligent CAs. Following this overview, the subsequent sections will elaborate on these characteristics in more detail.

4.1. Identified Characteristics for Socially Intelligent Conversational Agents

As outlined above, experts rated all of the identified characteristics regarding their relevance as well as their importance. Ratings were provided on 7-point Likert scales ranging from 1 = n o t   r e l e v a n t | i m p o r t a n t to 7 = e x t r e m e l y   r e l e v a n t | i m p o r t a n t . Based on the resulting standard deviation, we used clustering to categorize them as having either yielded consensus (i.e., S D < 1), dissent (i.e., S D > 1.4) or indecision (i.e., 1 ≤ S D ≤ 1.4 ) among experts.
Looking at the data (cf. Table 3), five of the characteristics, i.e., Context-related Acting, Reflective Language, Enculturation, Customizability and Engagement, achieved a rather clear consensus among experts both regarding relevance as well as importance ( S D < 1 ). As for the characteristics Consistency, Depth, Continuous Interaction, Respectful Honesty and Justifiability, the result is indecisive ( 1 ≤ S D ≤ 1.4 ). That is, by our definition, neither consensus nor dissent regarding relevance and importance was reached. Finally, four characteristics, i.e., Establish/Maintain Relationships, Respectful Acting, Otherness and Individual Personality, indicate dissent among experts ( S D > 1.4 ).

4.2. Context-Related Acting

Context-related acting has been evaluated as the most relevant characteristic. More than a quarter of all statements collected in the first round referred to this characteristic. According to Expert 10 (E10), “an evaluation of the context is necessary in order to understand how the user is behaving” and consequently also to determine the agent’s next actions. Thus, socially intelligent agents should be designed towards “context-sensitive and context-appropriate presence” (E02). Furthermore, they should observe their surrounding environment and act accordingly by familiarizing themselves with the “social and behavioral rules that make an interactional exchange successful” (E05). Such may be connected to the six interdependent types of context highlighted by McGaan (Online: https://department.monm.edu/cata/saved_files/Handouts/CONTEXTS.FSC.html (accessed on 30 November 2021)):
(1) The physical context, which includes the properties of the surrounding, the communication as well as other elements of the physical world that may influence communication. Examples include furniture arrangement, room size, colors, temperature, or time of day. Socially intelligent agents should be able to “produce contextually-accurate representations of their [...] surroundings” (E02). This requires the ability to “integrate communication streams from multiple sensors for audio, video, motion, location, proximity and other ambient inputs” (E02). The different sensory systems should be managed appropriately, and it should be differentiated between conversational, ambient, background, and secondary signals.
Furthermore, data includes statements about (2) the inner context, which refers to all feelings, thoughts, sensations, and emotions that may influence how events are interpreted. “If [an agent] has to spend much time with humans, then a large amount of resources will have to be spent on processing the human emotions” (E18), potentially based on people’s facial expressions, body language, tone, or physiological sensors measuring indicators such as heart rate. Socially intelligent agents should further “make assumptions about emotional states from the analysis of speech patterns and the use of language as seen in sentiment analysis” (E03). Such is important so as to identify and understand “complex human feelings, behavior patterns and life circumstances” (E15) and react accordingly.
Furthermore, experts mentioned aspects of (3) the symbolic context, which includes all interactions occurring before (and eventually after) a given communication event and which influences the agent or the user in their understanding of said event. To this end, a socially intelligent agent should be “focused on retaining the meaning of context in a conversation” (E04). If, for example, the user asks about the capital of France, and the agent replies Paris, then Paris should become the context of the conversation so that a user is able to continue the dialogue around the French capital without the need to refocus the agent. In other words, a socially intelligent agent needs to be equipped with both a “long term and short term memory” (E04).
Furthermore, (4) the relational context is found in our data, highlighting that agents need to “understand the interrelationships between people in the spaces in which they and the agent operate” (E04); e.g., student–teacher, father–son, friend–friend, or expert–layman. This is because use cases are mostly person-specific. An agent needs to know who is asking what, if it is to respond in a correct way. What is more, “it is evident that the same words may be used as a joke, or as a genuine question seeking an answer, or as an aggressive challenge” (E05). Knowing what is an adequate continuation of the interaction depends on identifying the interlocutors’ intentions, feelings, and beliefs. Some people, particularly children, may have trouble expressing themselves in words and sometimes say the opposite or completely different things to what they intend to say. Similar to humans, socially intelligent agents should thus be able to “detect this kind of confusion” (E18).
Furthermore, (5) the situational context, which relates to the activities interlocutors are involved in during the conversation (e.g., having a lecture, being on a date, playing a game, etc.), was addressed by our experts. Consequently, agents should vary the use of social interaction “dependent on the current situation in which the user [...] is using the agent” (E11). To this end, also the agent’s appearance should be adapted to the “role the agent must satisfy and the context it is called to function in” (E05). As too well-defined and consistent appearance may appear boring, the agent should also be able to change and adapt over time.
Finally, approximately one-third of the expert comments may be linked to (6) the cultural context as being relevant for an agent to master. Here it is required for a CA to be “sensitive to social norms and expectations” (E01). Such may not only depend upon the social and cultural context but also on the “status the agent is able to claim” (ibid.). The cultural context includes patterns and rules of communication that are given by and learned from a culture. Cultures (e.g., American, Japanese, British, etc.) and sub-cultures (e.g., Hispanic, Southern, rural-Midwest, urban gang, etc.) differ substantially, and each demand tailored responses. On top of that, cultures depend not only on the geographic location. Companies, associations and other social groups also develop their own cultures. Socially intelligent agents need to understand the culture they are in and act appropriately, e.g., through culturally aware gestures.
Looking at the quantitative analysis, Context-related Acting received the highest ratings regarding both relevance ( M e a n = 6.38; S D = 0.74) and importance ( M e a n = 6.33; S D = 0.73). Experts described it as the “first step towards social intelligence [in agents]” (E16), although a lack of it may be somewhat “mitigated by the fact that users are aware [...] that they are not interacting with real people” (E07).

4.3. Reflective Language

Although experts did not deem clear language as being necessary (at least not the way it was described by Albrecht [40]), the majority of them stressed the importance of reflective language so that agents are able to “be [better] understood by the user” (E09). In other words, socially intelligent agents “should be as understandable, as one would wish for human interlocutors to be” (E15). In order to do so, CAs need to adapt to the interlocutor’s language via a “mechanism in which speakers adjust to each others vocabulary and intonation” (E02). Features such as “optimal sentence length, and the use of vocabulary which is appropriate to the situation and the user’s knowledge should be taken into account” (E09). Agents should further vary their sentence length based on situational awareness, as the sentence length that is perceived to be optimal is “highly dependent on the user and the current topic” (E11). Characteristics of reflective language also include the application of “jargons, human dialects and cultural-regional characteristics” (E06). Agents need to be able to learn and adapt to jargon and slang typical in given organizations, societies or groups. Furthermore, nonverbal communication such as “gestures are an important communication channel in interpersonal communication and should thus be exploited in human–agent-interaction” (E10). In this context, experts believe reflective language to be a bilateral relationship. Eventually, agents and users “will meet somewhere in the middle, with the accents and tones approximating that of the user, and the vocabulary and syntax being sufficiently formal for easy parsing” (E18).

4.4. Enculturation

More than half of the experts commented on characteristics that may be subsumed under the term enculturation. For an agent to be able to act intelligently, it has to become aware of its environment. (Self)Awareness of a social entity has to be in tune with those entities it interacts with. Thus, “the cognitive correlate of context needs to be co-learnt with the social group it interacts with so that its behavior is context-dependent in a way that is compatible with theirs” (E01). This implies that agents have to spend time enculturating, which means that they have to acquire the “characteristics and norms of a culture a group or a person” (E01). This allows to “recognize the same contexts and learn the associated behaviors, responses and knowledge that are relevant to these situations” (ibid.). However, an agent must not mimic the user. Rather, “it needs to analyze the reaction of the user and adjust accordingly” (E13). Beyond that, “just as agents would have to learn to accept us for who we are, we will also need to learn to accept them for who [and what] they are.” (E20). The acceptance of agents will depend to a great degree on how “acclimated humans are to the presence of agents, as well as how widespread those entities are in society at that point in time” (E08). To this end, E01 states that “it is the process by which they [the agents] are made” and that it will “not be possible to program them offline correctly and then just place them into use”. Rather, for socially intelligent agents to fluidly and easily interact with humans, they will need a “considerable period of enculturation” (E01). As this implies a profound amount of learning time, experts see a great challenge in enculturation. For example, “nobody accepts a security system that only starts to work after the second home invasion” (E16).
From a quantitative point of view, enculturation was rated the second most relevant ( M e a n = 6.19; S D = 0.81) and third most important ( M e a n = 5.90; S D = 0.89) characteristic. As E13 puts it, “Adjusting ones characteristics in accordance to a given situation [cultural context] is the key to becoming a part of a social network”.

4.5. Customizability

Approximately one-third of the experts stressed for customizability to be an important agent characteristic. As people have “many different social preferences” it would be helpful for socially intelligent agents to “adapt to them” (E12). Call center automation already demonstrates that customers are different in the way they communicate. While some of them “just want to have their problems solved, others want to hear empathetic phrases” (E06). Thus, a socially intelligent agent needs to “behave in accordance with what [level of empathy] the user wants” (E06). A modest approach “gives users the control over the interaction and the amount of emotions they want to share” (E16). We thus may distignuish between two approaches to customization. Agents could either be customized by the user or “customized prior to their delivery to a user” (E02).
However, so as to be in accordance with social norms, an agent must not be customizable at all levels, as this would “not seem natural anymore” (E06). Rather, agents should maintain their “personality but then adapt to other individuals and contexts like humans do” (E06). Technically speaking, they should be able to “look through the history of a person so as to be able to personalize to particular needs” (E10).

4.6. Engagement

Engangement is a characteristic that four of the experts believe a socially intelligent agent should be able to master. They fear that “with non-expressive and non-varied resultant conversational interfaces people will quickly become bored” (E04). As E20 notes, “sharing of experiences is engaging for humans as they are empathic creatures”. Thus, “future social intelligent agents should [...] provide sustained engagement” (E04). This involves the “choice of different words and phrases and the organization of the message concerning its discourse structure” (E03). Furthermore, “turn length is important in a conversational encounter as the conversational partner will want to contribute and so the agent should not take over the floor for long periods of time” (E03). Agents may even include variance such as different humorous remarks and build in “conversational delights such as sarcasm and self-deprecation” (E04). A further consideration remarks that a good interactive system “leaves room for interpretation and not over explains how to interact with it” (E16). Still, an irreproducible cause and effect relation is needed in order to give users a point where they can start to explore and interpret. In order to keep it traceable and simultaneously prevent a rather boring action–reaction system, “a learning curve of increasingly complex behavior could be used” (E16).

4.7. Consistency

Furthermore, consistency was stated by four of the experts as being important for socially intelligent agents. To this end, a “coherent narrative to the agent’s actions” (E01) is considered to be a part of the social process. Acting in a consistent manner helps users feel secure, as they can see “actions lining up with intentions” (E18). Generally, an agent needs to act consistently toward its goals and missions and showcase an obvious agenda so as to be perceived as authentic. Especially “being coherent with their previous behaviors or being able to explain changes and motivate them” (E05) should be taken into account. Although, it may be understood as a “more after-the-fact ability to give a coherent account of actions rather than a real day-day consistency” (E01). Furthermore, an agent should be able to express who it is by explaining what it does and how it works. This would make it easier for users to use the agent as a “building block helping them get what they want” (E19).
Overall, ratings point to both relevance ( M e a n = 5.67; S D = 1.06) as well as importance ( M e a n = 5.62; S D = 1.12) for agents to be consistent, although on both points experts seemed slightly indecisive (i.e., S D > 1 ).

4.8. Depth

Depth was also brought up by some experts as being a relevant agent characteristic. That is, for an agent, it is important that its behavior is “not just a shallow set of programmed reactions but comes from something that motivates these, such as goals and/or a culture” (E01). Experts state that having an obvious agenda would help users “feel safe and secure as they can see the actions lining up with the agents intentions” (E18). Additionally, it was perceived as important that agents have the ability to adjust their goals in an exploratory fashion as “goals and ambitions in humans (also) change continuously” (E05).

4.9. Continuous Interaction

Continuous interaction was another potential agent characteristic highlighted by the experts. One fundamental difference between humans and intelligent agents is that humans have “continuous interaction with other individuals and groups” (E06). Humans thus continuously collect information and consequently build up knowledge to be used in different contexts. Most CAs, however, rely on the conversational context given to them by the preceding six to eight conversational turns. Even if they could remember all previous interactions, they would be turned off in between and, therefore, would not hold all information required for more continuous interaction. From this, experts concluded that “agents may need to be available and willing to interact more often” (E05), and also, “the correct attribution of memories” (E09) may play an important role, so that agents will eventually be able to “maintain meaningful [continuous] interactions” (E04).
However, although continuous interaction seems important, this does not necessarily mean that future CAs need to be always on and available. While interacting with the user could happen during “work or social hours” (E18), there must also be time for “play, rest, and sleep/dream” (E18), where agents may ‘upgrade’ themselves and humans are ‘left alone’. (Note: the issue of privacy was purposefully omitted from our investigations, yet we do want to stress that any agent technology, which would offer more or less ubiquitous availability, would need to make privacy preservation one of its highest priorities).

4.10. Respectful Honesty

More than half of the experts emphasized respectful honesty as an essential CA characteristic. An agent should not ”say or do things just to obtain its goals” (E01) but rather be “true to or at least consistent with reality” (E01). In other words, CAs must not lie, but they should be able to “deny answers in order to avoid revealing certain facts like for example information that is socially sensitive” (E09). This type of honesty also implies that agents should be able to “identify situations in which they cannot perform well and thus warn users with enough time in advance to take over control” (E09). They should be able to “convey information in an objective and reliable way” (E03). For basic conversations, “explanations of agent behavior [and/or reasoning] may disturb the communication flow, but for important decisions, it may be important to know how the agent came to its conclusions” (E11). Lastly, respectful honesty also means that if an agent “can’t understand something, because a message is ambiguous, it has to ask for clarification so as to be able to classify questions, statements and situations” (E15).
Respectful honesty was rated the third most relevant ( M e a n = 5.76; S D = 1.18) and second most important ( M e a n = 5.90; S D = 1.18) characteristic. However, experts also pointed to the difficulty of implementing this characteristic, as it is often unclear how a situation should be best handled.

4.11. Justifiability

Six of the experts mentioned justifiability as a necessary characteristic. Accordingly, CAs “do not need predictability nor high levels of transparency” (E01). What is needed, however, is justifiability, i.e., “the ability to explain an entity’s [agent’s] actions in socially acceptable terms” (ibid.). This also involves that agents need to “follow a set of ethical guidelines that should be known to human users” (E09). Furthermore, a user should be able to see “which data it [the CA] works with and what it does with the data” (E06). Furthermore, the agents’s purpose should be clear, and it should be explained “why it was developed and what its aims are” (E06). Similar to humans, CAs need to be able to justify their actions as “this is a requisite for being part of a society” (E01).

4.12. Establish/Maintain Relationships

A total of 30 statements may be integrated into the ability of CAs to establish/maintain relationships with user(s). The ability to make the user(s) “feel good […] is an essential social skill, and CAs of the future will need this ability” (E01). They should be able to make others feel good and evoke positive feelings or at least “avoid evoking negative feelings” (E16). Without this, “communication and collaboration will likely be short-lived” (E16). Building up a relationship with the user means for an agent to be “pleased to interact” (E05). In this effect, it must be “endowed with features that allows it to ‘like’ its interlocutors” (E05). Generally, building and maintaining relationships “requires basic social skills and a knowledge of the expectations and norms that hold in a conversational situation” (E01). Agents need to apply this by “learning behavior patterns of the user […] to develop rapport with the user” (E10). They further need to “show interest […], maintain a memory of what was learned from previous interactions, and be able to use this information in future interactions” (E03). The characteristic is highly context-dependent and particularly important “for long term interactions” (E01).
On the one hand, the Likert-scaled data points to both relevance ( M e a n = 5.48; S D = 1.44) and importance ( M e a n = 5.14; S D = 1.42) of establishing and maintaining relationships. However, it also shows significant disagreement among experts concerning this agent characteristic.

4.13. Respectful Acting

Respectful acting depicts another essential characteristic CAs should be equipped with. To this end, one expert pointed out that respect and consideration are an important component of social intelligence. Consequently, agents need to treat humans and other intelligent entities with respect, refraining from any type of discrimination. While predictability may hinder engagement and depth (cf. Section 4.6 and Section 4.8) (“persons amazing me are always unpredictable from a standard point of view”(E05)), universal respect towards an interlocutor is important. In other words, a CA should be “authentically respectful while being unpredictable” (E05). Respect is thereby described as a bilateral relationship, in that we have moral obligations towards other persons, animals, or any other kind of sentient being, and thus should also show respect towards CAs.
Experts consider respect as a pre-condition to all other characteristics, although implementing features that entirely prevent discrimination “may be problematic, as an agent would not be able to differentiate between its primary user and other people” (E18). Furthermore, it may be difficult to relate respect to changing parameters such as political correctness, as “our understanding of them changes as time goes by” (E19). Similarly, agents shall be able to understand human diversity and prevent any form of “prejudice or absolute judgments” (E18). Therefore, they “should [also] not behave as if they are sub-human or servants to humanity” (E20) as this may foster existing societal stereotypes.

4.14. Otherness

Simulating human traits may not suffice to make agents appear socially intelligent. Rather, they would need to show “honest and authentic behavior which does not simply mimic human or animal characteristics, but has its own unique appearance and interaction style” (E16). This indicates that future CAs may eventually depict “radically different intelligent entities; somewhat unrelated to human beings” (E19). To this end, the concept of otherness was brought up by some of our experts. Rather than being programmed to behave similarly to humans, future agents should be equipped with “enough learning tools to derive their own consciousness and reason upon how to communicate effectively with both humans and other agents” (E20). They could be able to “obtain enough reasoning to deduce key properties of human inter-personal relationship skills and expand upon that as their function sees fit” (E20).
The development of such a unique entity “will probably take some time, as new things are often modeled after something people already know” (E16), yet once people become accustomed to the otherness of CAs, it may eventually allow for the agents to “evolve into unique and human unrelated objects” (E16). Although, “being an abstract object should not mean that these agents would not have any human/animal characteristics” (E16). They still need to be able to “translate their assembly language code, or whichever internal language system they use, into a language that we humans speak” (E20), as only then “communication could flow freely” (E20).
The quantitative data shows that the expert panel perceived this concept of otherness as relevant ( M e a n = 5.05; S D = 1.56) as well as important ( M e a n = 4.52; S D = 1.78). However, as illustrated by the very high standard deviation, experts advocate contrasting viewpoints. While some of them rated this characteristic as very relevant and very important, others, for example, noted that humanoid forms and characteristics of humaneness “are very relevant and very important […] and seem to be more engaging than other shapes” (E05).

4.15. Individual Personality

Finally, being equipped with or being capable of developing an individual personality was emphasized by seven experts. They argued that agents should be able to develop their own individual personality based on their experiences with their users. Such may be achieved by “learning the behavior patterns of users and mimicking behavioral trends so as to develop rapport” (E10). Establishing its own personality is an intensely social process, where a “set of different signals and responses in terms of behavior need to be developed” (E01). Agents would need to be equipped with the “ability to convey these signals so that others have clues about how to interact with them” (ibid.). Through this, “people may have an easier time relating to these agents as they would exhibit individual histories” (E12).
The expert ratings regarding individual personality points to a relevant ( M e a n = 4.95; S D = 1.69) yet only moderately important ( M e a n = 3.86; S D = 1.80) agent characteristic. However, the idea seemed to polarize opinions, as illustrated by the rather large standard deviation. That is, experts expressed very diverse viewpoints. Opponents of the characteristic, e.g., stated that “humans impute personality to many things that do not have them, thus it is not so important to build this in” (E01). On the other hand, “we expect everyone to be unique today […] once we get used to identical robotic personalities, who knows what will become the norm” (E19).

5. Meta Reflections

Our study identified three levels of agreement regarding 14 identified characteristics socially intelligent agents should be able to master. With five of those characteristics, experts expressed strong consensus, and with the others, they were either indecisive (five characteristics) or in disagreement (four characteristics). These three levels of consensus may be linked to the degree of maturity and abstractness the different characteristics hold. Characteristics with shared consensus illustrate a very present and concrete character. Characteristics on which agreement did not exist were vaguely described and seem to serve as a long-term vision for the future rather than for current design improvements in agent technology. For example, reflective language, in which experts strongly agreed, addresses concrete design recommendations such as optimal sentence length and the use of distinct vocabulary. On the other hand, characteristics divided by disagreement, such as otherness, imply visionary recommendations, e.g., for agents to derive their own consciousness and reason upon how to communicate effectively.
Many of the more obvious features that may be linked to the identified characteristics were already taken up by previous work (e.g., customizability of agents [80], support for reflective dialogue [81], the need to offer variable agent personalities [82]). The demand for context-related acting and respective enculturation, for example, supports recent work by Rato et al. [83], who found that context-aware and context-adaptable agents are perceived as more social. To this end, Griol and Callejas [84] have already provided a framework to develop respective CAs for mobile applications, Mavropoulos et al. [85] have demonstrated how video data can help adapt conversational agents to people’s behavior, and Bradley et al. [86] have shown how the analysis of voice commands may be used to augment a context model and consequently trigger appropriate agent actions. Furthermore, the call for reflective language is supported by previous work, as it has been shown that a virtual agent’s mimicry enhances its perceived intelligence [87] and increases rapport [88]. Likewise, customizability has been found to improve an agent’s perception and compliance with its recommendations [80]. Concerning the engagement of CAs, previous work by Jusoh [89] suggests that active recommendation and negotiation increases perceived CA intelligence, whereas Gaffney et al. [90] underline a CAs storytelling abilities as being supportive. Pro-activity in conversation management, as outlined by Wu et al. [91], may furthermore help convey a certain level of depth. Furthermore, consistency has previously been addressed as an important CA characteristic. Allbeck and Badler [92], for example, recommended consistent agent behavior as a means to prevent mixed messages and miscommunication, and Bentahar et al. [93] proposed a respective framework for CAs to take part in consistent conversations.
The challenge of having a continuous interaction with a CA has already been showcased by Campos et al. [94] as well as Xu et al. [95]. On the other hand, it has also been highlighted that these types of long-lasting interactions are required to establish/maintain relationships [96] with social agents. To this end, trustworthy CA behavior, supported by characteristics such as respectful honesty and respectful acting, has also been subject to various previous studies (e.g., [97,98,99]), building upon which Guo et al. [100] have recently proposed respective CA design principles.
Finally, the 14 characteristics agreed upon by our experts also align with many of the ASA measurement constructs and dimensions proposed by Fitrianie et al. [23]. That is, while some of them are explicitly found in this construct list (e.g., individual personality and engagement), others may be connected to or subsumed under single items. For example, consistency and respectful acting match with an agent’s coherence, whereas context-related acting, reflective language and customization support an agent’s believability. Similarly, continuous interaction and enculturation add to an agent’s sociability and justifiability and depth underlie an agent’s intentionality. Furthermore, one may argue that establish/maintain relationships helps build and keep a potential user–agent alliance and that respectful honesty should foster a user’s trust in a CA.
One rather controversial finding of the present study, however, regards the question of whether the characteristics of future agents should be modeled after those of humans. The ability to simulate human traits has long been considered the hallmark of AI, famously showcased year after year in various Turing Test competitions. However, modern agent and (ro)bot systems seem to have outlived this ambition. In her paper “Robots should be Slaves”, Bryson [101] even argues that robots should not be described as persons as this would further dehumanize real people. This also aligns with recent arguments put forward by Pradhan and Lazar [102], saying that modeling a CA after a distinct persona may reinforce existing societal stereotypes. This correlates with comments by some of our experts in that they call for some sort of otherness in agents, and is further aggravated by the argument that agents may only be (perceived) authentic if they refrain from mimicking human behavior but instead show their own unique appearance and interaction styles. To this end, experts recommended that future agents be equipped with enough learning features so as to allow for a social coexistence of technology and humans.
Connected to this notion of otherness is the controversial topic of a distinct agent personality. While some argue against designing artificial personality traits, it is likely that people would subconsciously attribute certain characteristics and intentions to artificial entities. For example, research has shown that people make judgments about agents’ personalities, based on perceived voices or faces [103], leading to infantile agents as being perceived more sociable than agents with different types of faces [104]. Consequently, even if agents are not equipped with artificial personality characteristics, human interlocutors may assign predominant characteristics to them. Thus, by explicitly designing agent personalities, one could potentially help deplete these arbitrarily added societal stereotypes.
Reducing the mimicry of human characteristics and appearances might further alleviate feelings of eeriness in users interacting with agents, which stem from the so-called uncanny valley effect [49]. More so, future agents might need their own distinct moral rules, to which humans would then owe ethical obligations the same way as they do to other humans [101]. This bilateral relationship is also found in the recommendation to build some sort of respectful acting into future agent technology. Here, one would further need to address questions concerning the hierarchical level agents should be classified on. In his paper, Coeckelbergh [105] takes the view that the rationale to respect an agent (or, in his case, a robot) is not that it has moral agency, but that it belongs to a human and has value for that person. Consequently, humans have certain indirect obligations towards agents as property. Similar to animals, where humans have already accepted that some non-human, moral beings should be treated with respect.
Finally, on a different note, both the law and AI experts have been trying to answer questions concerning the justifiability and responsibility of decisions and actions taken by artificial entities. To this end, some of our experts recommend that agents should have the ability to explain their actions, their purpose, as well as their aims. However, it seems safe to say that discussions concerning the accountability of agent behavior will continue as these AI systems become more ‘intelligent’.

6. Conclusions, Limitations, and Future Work

In conclusion, the results of this Delphi study with n = 21 experts from industry and academia produced 14 characteristics of social intelligence to be implemented by future conversational agents. While some of the identified characteristics are clearly in line with previous work, we believe the study was able to augment the existing body of knowledge, particularly with respect to discussions on socio-ethical aspects of AI (e.g., to which extent should AI characteristics be modeled after human characteristics). Those questions also raise questions regarding moral agency and ethical obligations of as well as towards future agent technology.
The presented results furthermore show that the perception of social intelligence in conversational agents likely depends on a variety of interconnected characteristics, which should not be focused on in isolation. Furthermore, some of the more visionary characteristics (e.g., CAs which develop their very own personality) may have undesired, even negative impacts on humans and their relationship to technology. Consequently, future work needs to continue exploring AI applications and their role in society. Depending on whether we want future CAs to be slave-like entities, butlers, or our best friends, our socio-ethical perception of the technology has to be shaped.

6.1. Limitations

One limitation of the presented work regards the selection of participating experts. There was a clear focus on people who had previously published their thoughts and research results in international academic papers, which excluded reports that were not presented in English. Furthermore, although we aimed for an international field of experts, the majority of those who contributed to the Delphi study were researchers based in Europe. Among them, the great majority of contributors were male, despite significant efforts put into recruiting female experts (i.e., reaching out to well-respected female researchers and using snow-balling). This is unfortunate, and we thus want to underline that this clear gender/region-bias may have had a significant impact on our study results.
Another limitation may be found in a certain researcher bias inherent to this type of qualitative research. We tried to mitigate potential misinterpretation by staying close to the words of the experts and, consequently, used the cyclical nature of the Delphi study methodology to deal with ambiguities and alterations and to elaborate on emerging ideas and themes.
Finally, one may find a certain limitation in our focus on Albrecht’s S.P.A.C.E framework, which served as guidance for the presented research. Different scholarly theories on social intelligence may potentially provide a contrasting perspective and should thus be used in the future to broaden our understanding of the scope social intelligence has in AI research.

6.2. Potential Future Research Directions

The findings of the presented study provide a starting point for a wide area of future investigations. Outcomes show that there is a certain disagreement on whether some characteristics of social intelligence should be considered in agent technology and, if yes, in which way they should be included. Identified characteristics and their combination require further exploration so as to develop a more profound theoretical framework of socially intelligent conversational agents.
Respective characteristics should further be evaluated from a user’s, developer’s, and enterprise’s point of view. Moreover, the interplay of implemented characteristics requires extensive investigation. To this end, future work should especially address how characteristics could generate synergies and which of them are mutually incompatible.
Next, picking up on the most relevant characteristic identified by our study, i.e., context-related acting, the influence of social intelligence in specific use cases should be explored.
Finally, with respect to socio-ethics, questions about moral agency and ethical obligations of AI should be addressed, and it should be examined whether the implementations of specific characteristics may generate crossover effects on how people treat each other.

6.3. Final Thoughts

With regards to future conversational agents, which should be working for and collaborate with humans, there seems to be no doubt that the social characteristics of these entities will play a significant role in their acceptance. Today, conversational agents are already used in clinical and therapeutic contexts [106,107], in interactive education environments [108,109], as well as in e-commerce [110,111]. They are likely to also propagate into other domains so that they will continue to engage, entertain, and potentially even enlighten us, to the point where we become used to them acting as our servants, butlers, or even ‘best friends’, perfectly adapted to our needs and preferences. Consequently, they need to fit into our world, which makes us responsible for them.
We operate and manufacture them. We determine their behavior and goals, either directly by specifying their ‘intelligence’, or indirectly by specifying how they acquire knowledge. This makes us obligated not to conversational agents per se but to society. Our responsibility to future generations requires visionary thinking about how we want to use this type of AI technology and what we shall expect from this usage.
Ultimately, humans are social creatures and, as such, may require respective traits in AI technology. However, we may need to closely select these characteristics so that by emphasizing anthropomorphic behavior we (1) do not impede AI technology in reaching its full potential and (2) find an optimal balance between human–technology and human–human interactions.

Author Contributions

The article was a collaborative effort by all five co-authors. L.B. acted as the lead researcher in the presented study, which was supervised by S.S. Furthermore, S.S. wrote the original draft of the article and was significantly supported by A.M. Finally, P.S. and M.J. helped with the writing, reviewing, and editing of the final document. All authors have read and agreed to the published version of the manuscript.

Funding

This research received no external funding.

Institutional Review Board Statement

The study was conducted in accordance with the Declaration of Helsinki, and approved by the Ethics Committee of MCI—The Entrepreneurial School.

Data Availability Statement

Not applicable.

Conflicts of Interest

The authors declare no conflict of interest.

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