5.1. The Concept of Masculinities
Masculinity is a dynamic and socially constructed identity that evolves across cultures and historical periods. Connell’s theory of hegemonic masculinities [
2] argues that dominant forms of masculinities sustain male privilege by reinforcing patriarchal power structures. In South Africa, masculinities have been profoundly shaped by colonial legacies, apartheid-era inequalities, and contemporary socio-economic challenges [
3]. These influences have produced multiple expressions of masculinities, some of which emphasize responsibility and leadership, while others prioritize control, physical strength, and emotional detachment—factors that can contribute to gender-based violence (GBV) [
3].
Intersectionality [
16] provides a crucial lens for understanding how race, class, and socio-economic status intersect to shape masculinity norms. In marginalized communities, economic hardships and limited opportunities often intensify pressures on boys to assert their masculinities through dominance or aggression. This complex interplay of historical, economic, and social forces makes it challenging to redefine gender roles and promote alternative, healthier forms of masculinities.
Early adolescence represents a crucial developmental period during which gender attitudes and beliefs begin to solidify [
26]. At this stage, boys are increasingly capable of semi-abstract reasoning, are developing empathy, and are beginning to understand concepts related to fairness and justice. It is also a time when boys are especially vulnerable to internalizing masculinity norms that valorise emotional suppression, physical toughness, dominance, and heterosexual conquest [
1,
19,
25]. These socially endorsed ideals are closely associated with a range of high-risk behaviours frequently observed among adolescent boys, including substance use, early and unprotected sexual activity, and the use of violence against peers and intimate partners [
9,
19]. Furthermore, these rigid norms often discourage help-seeking behaviour, making it more difficult to identify and address mental health issues in boys, thereby contributing to long-term psychosocial challenges [
12].
Transforming harmful masculinity norms requires not only encouraging boys to critically reflect on the social privileges they may enjoy but also addressing the intense social pressures and stigmatization that accompany deviations from dominant gender scripts [
10,
27]. Boys who do not conform to these ideals often face ridicule, bullying, and marginalization—barriers that must be actively dismantled through intentional programming [
3,
12,
28]. Promising strategies include small-group participatory interventions that engage boys in structured, critical dialogues about gender inequality and their own roles in perpetuating or resisting harmful norms [
4]. However, while these short-term interventions may show immediate changes in attitudes, sustained transformation requires a broader socioecological approach. This involves engaging not only individual boys but also their peer networks, families, schools, and communities in coordinated efforts to reshape gender norms.
Despite growing interest in this field, several gaps remain in the research and practice landscape, particularly within low- and middle-income contexts like South Africa. Much of the existing knowledge on gender socialization stems from high-income countries, highlighting the need for more localized research that reflects the lived realities of African adolescents [
1]. Additionally, inconsistencies in how gender attitudes are measured across studies limit the comparability and generalizability of findings. There is an urgent need for the development of culturally relevant, reliable, and validated tools to assess gender attitudes among adolescents in a way that captures both individual beliefs and collective social norms [
19].
Moreover, evaluations of existing programs often lack long-term follow-up, making it difficult to determine whether changes in gender attitudes endure over time or translate into sustained behavioural shifts. Longitudinal studies are essential to understanding how early interventions influence boys’ health, relationships, and engagement with broader society as they mature into adulthood. There is also a need for more nuanced research on the role of parenting, particularly which dimensions of parental behaviour—such as role modelling, communication, or household gender roles—are most influential in shaping boys’ gender attitudes. While evidence on the positive effects of comprehensive sexuality education that integrates gender equality content is promising, more rigorous evaluations are required to establish best practices for school-based interventions in the South African context [
4].
Additionally, as adolescents increasingly engage with digital media and online platforms, it is vital to understand both the harmful and transformative potential of media in shaping gender norms. Exposure to hypermasculine content online may reinforce harmful stereotypes, yet media also holds the potential to disseminate progressive, gender-equitable messages if used strategically [
19,
20].
Importantly, efforts to shift gender socialization among boys must occur alongside initiatives aimed at empowering adolescent girls. Building the self-esteem, agency, and voice of girls is essential to achieving true gender equity. Ultimately, addressing harmful masculinity norms will not only improve boys’ mental and physical well-being but will also contribute to the safety and health of women and girls, while generating positive ripple effects across families and communities.
5.2. Socializing Masculinities in South Africa: Structural Roots, Agents, and Lived Realities
The construction of masculinities in South Africa cannot be fully understood without accounting for the profound influence of race, class, and the country’s historical legacies of colonialism and apartheid. These factors have created deeply stratified social and economic realities that shape how boys across different communities’ experience gender socialization. Masculinity, in this context, is not a homogenous concept but one that is lived and performed differently depending on one’s social location. During apartheid, racial hierarchies institutionalized the marginalization of Black South African men, stripping them of economic agency and political power. In response, alternative forms of masculinities emerged—often rooted in physical strength, toughness, and control—as a means of asserting identity and status in the face of systemic disempowerment [
3,
8]. These constructions have persisted and, in some cases, intensified under post-apartheid socio-economic pressures, particularly within under-resourced urban townships and rural communities.
Poverty and class inequalities also significantly influence how masculinities are performed. In communities with high unemployment and limited access to education or upward mobility, young boys may internalize masculinities associated with dominance, material acquisition, and physical aggression as accessible forms of social capital. Gang culture, peer hierarchies, and gender-based violence often become entwined with these expressions of masculinities, reinforced by a lack of alternative role models and supportive institutional structures [
10,
21]. Intersecting systems of inequality shape the ways boys are socialized within families and schools. For example, in contexts where fathers are absent due to labour migration or incarceration—a reality disproportionately affecting low-income Black families—the burden of socializing boys often falls on overextended mothers or community figures. These dynamics not only influence boys’ understanding of gender roles and power but also shape their expectations around emotional expression, authority, and respect [
12].
Within this structural context, various social institutions serve as critical agents in reinforcing masculinity norms and shaping boys’ perceptions of themselves and their roles in society. The family is one of the primary agents of gender socialization. In many South African households, boys are expected to be assertive and emotionally restrained, while girls are encouraged to be nurturing and submissive [
12,
13]. Fathers, in particular, model masculine behaviours, reinforcing notions of toughness and authority. However, the absence of positive male role models—whether due to physical absence, emotional unavailability, or single motherhood—often leads boys to seek alternative influences, such as peers or media portrayals of masculinities [
11,
22,
23]. Schools further reinforce these norms through both explicit practices and hidden curricula. Research indicates that boys who do not conform to dominant masculinity ideals—such as those who express vulnerability or engage in non-traditional activities—often face ridicule, bullying, or exclusion [
3,
10]. Additionally, despite being formally banned, corporal punishment persists in some schools, further legitimizing the association between masculinities and physical aggression [
3].
The media also plays a powerful role in shaping boys’ perceptions of masculinities. In South Africa, popular music, television, and social media frequently depict men as aggressive, emotionally detached, and dominant over women, reinforcing hypermasculine ideals [
20]. Studies on South African hip-hop and kwaito music reveal that many lyrics perpetuate stereotypes of male dominance and entitlement, while online spaces, particularly social media, amplify these narratives by promoting an “alpha male” discourse [
12]. Such portrayals contribute to normalizing violence and discouraging emotional vulnerability among boys. Cultural and religious traditions further entrench rigid masculinity norms. Initiation rites, such as
ulwaluko and
lebollo, which are practiced among various South African ethnic groups, emphasize endurance, toughness, and male authority, reinforcing hierarchical gender roles [
24]. While these rites serve cultural and communal purposes, they often discourage emotional expression and reinforce rigid expectations of male dominance. Similarly, religious teachings in some communities promote traditional gender roles that prioritize male authority and female submission, shaping boys’ perceptions of their roles in society.
Having examined the structural and institutional mechanisms through which masculinity norms are transmitted, it is important to consider the lived experiences and developmental consequences for boys navigating these rigid expectations. Boys face intense social pressure to align with hegemonic masculinities, with deviations often met with ridicule, ostracization, or even violence [
3,
10]. Expressions of vulnerability, emotional openness, or engagement in non-traditional roles are frequently discouraged, reinforcing restrictive gender norms. The demand for emotional suppression contributes to high rates of mental health issues among boys and young men. Research highlights a strong link between rigid masculinity norms and increased risks of depression, substance abuse, and even suicide, as boys are less likely to seek help due to stigma [
8,
25]. Socio-economic challenges, including unemployment and poverty, further complicate masculinity construction. In marginalized communities, economic hardships often lead young men to seek alternative ways of asserting masculinities, sometimes through crime, violence, or gang involvement as a means of establishing dominance and social status [
7,
8,
13].
Parental influence is mediated by the parents’ own gender ideologies [
25]. For instance, it remains uncertain whether parents who personally endorse more equitable gender attitudes are more likely to foster egalitarian socialization practices. Similarly, the division of labour within households—such as who undertakes caregiving, decision making, or domestic chores—may signal implicit messages about gender roles to children. Family structure also matters; boys raised in single-parent households, particularly those headed by women, may receive different socialization cues than those in two-parent households, yet the literature rarely disaggregates findings to explore these distinctions. As boys transition into adolescence, peer groups play an increasingly dominant role in socializing and enforcing prevailing masculinity norms. Within many South African communities, male peer groups serve as powerful sites for the reproduction of hegemonic masculinities. Boys challenge one another through physical contests, verbal teasing, and social pressure to engage in risk-taking behaviours such as substance use, violent confrontations, and early sexual activity [
3,
10]. These behaviours are often celebrated as markers of manhood and status, while non-conformity—such as emotional openness, empathy, or participation in domestic tasks—is penalized through ridicule, bullying, and the use of homophobic insults [
9,
12].
Although less robust, emerging studies indicate that educational institutions also shape masculinities. Teachers may, consciously or unconsciously, reinforce traditional gender roles through classroom interactions and differential responses to student behaviour [
1,
3]. Boys who display assertiveness or aggression may be rewarded or excused, while those who are quiet or nurturing may be mocked. Corporal punishment, still informally practiced in some schools, reinforces the link between masculinity, control, and violence [
3]. Inconsistent implementation of comprehensive sexuality education further limits opportunities for boys to develop gender-equitable attitudes [
4].
Finally, as South African adolescent boys gain increased access to mobile phones and online platforms, media becomes an even more potent site of gender socialization. Hypermasculine portrayals in music, television, and social media reinforce expectations of dominance and control. Boys may emulate these portrayals, particularly in the absence of positive real-life role models. There is growing concern about the normalization of sexually explicit content, online harassment, and peer validation of harmful masculine behaviours in digital spaces [
19]. This underscores the urgent need for empirical research into how media exposure shapes gender attitudes and risk behaviours among boys.
Overall, the South African context—with its unique socio-political history, persistent inequalities, and evolving cultural landscapes—demands a nuanced and context-specific understanding of how masculinities are constructed, reinforced, and experienced by boys. Addressing these dynamics is essential for informing effective interventions that promote healthier and more equitable masculinities.
5.3. Masculinity Norms and Gender-Based Violence
There is a well-established link between rigid masculinity norms and gender-based violence (GBV) in South Africa [
9,
26]. The socialization of boys into ideals of dominance, aggression, and emotional suppression fosters environments where violence is normalized as a means of asserting control. These deeply ingrained norms not only shape individual behaviours but also contribute to broader societal patterns of violence and inequality [
19].
South Africa has one of the highest rates of GBV globally, with intimate partner violence being the most prevalent form [
6]. The expectation that men must assert control over women often leads to the violent enforcement of gender hierarchies, resulting in widespread physical, emotional, and sexual abuse. Research indicates that men who internalize hegemonic masculinities are significantly more likely to engage in intimate partner violence and sexual harassment, reinforcing a cycle of gendered violence [
7,
27].
Cultural narratives frequently justify violence as a means of maintaining male authority, further entrenching GBV within social structures. Studies reveal that many South African men perceive violent behaviour as an acceptable response to perceived challenges to their masculinities, linking it directly to dominant gender norms [
7]. Without intervention, these norms continue to perpetuate a culture where violence against women is tolerated, underscoring the urgent need for policies and programs that challenge harmful masculinities and promote gender equity.
Evidence from the Masiphephe Network’s policy dialogues in Mpumalanga reveals that GBV is closely tied to entrenched patriarchal norms and harmful constructions of masculinities. Young men in the region often grow up in environments where dominance, emotional suppression, and aggression are not only normalized but valorised as markers of manhood. These norms are reinforced by cultural traditions, rigid gender roles, and a lack of gender-sensitive education. Anecdotal reports from community engagements suggest that many boys begin perpetrating acts of GBV in their teenage years, underscoring the need for earlier intervention in the socialization process [
28].
Factors such as unemployment, substance abuse, exposure to violence in childhood, and societal endorsement of male sexual entitlement further drive the prevalence of GBV. Notably, the policy brief highlights that 75% of men in South Africa have perpetrated GBV, and one in three women has experienced GBV in her lifetime. In such contexts, masculinities become a vehicle for asserting control, often through violence, as a way to cope with social and economic marginalization [
28].
5.4. Gender-Transformative Programmes and Community Interventions
Several community-based initiatives have shown promise in reshaping masculinity norms and reducing GBV. Among them is the Stepping Stones programme, which engages young men and women in participatory dialogue sessions on relationships, sexuality, and violence. Evaluation studies show that male participants reported reduced engagement in transactional sex, lower alcohol consumption, and fewer incidents of violence against women [
14].
Similarly, Brothers for Life, a programme active in schools and communities, focuses on redefining manhood by promoting positive masculinities and denouncing toxic gender norms. It fosters peer-led mentorship, media advocacy, and structured dialogue among adolescent and adult men. Participants are encouraged to model respectful behaviour, take responsibility for their actions, and serve as role models in their communities [
28].
Sonke Gender Justice’s “One Man Can” Campaign provides another exemplary case. This initiative works with men and boys to challenge harmful norms, engage them as partners in ending GBV, and promote gender equity. Reports show that 50% of participants took action to stop violence in their communities, suggesting that with the right support and resources, men and boys can become effective agents of change [
29].
These interventions share a “gender-transformative” approach, as defined by the World Health Organization [
30]—they aim not just to include men in GBV discussions, but to actively challenge and change the norms, power dynamics, and behaviours that perpetuate inequality.
Despite these successes, most GBV-related interventions targeting men remain small-scale, underfunded, and short-term. Government efforts, such as the 16 Days of Activism Campaign, are often event-based and lack sustained engagement. Young men, particularly in marginalized communities, are seldom reached consistently or effectively. This results in interventions with limited reach and minimal long-term impact [
28].
Additionally, resistance to GBV policies among young men is a growing challenge. Many perceive gender-focused laws as biased or threatening to male identity, especially when poorly communicated or enforced. Such backlash reveals the importance of inclusive strategies that educate men and boys about GBV policies in ways that foster cooperation rather than defensiveness [
28,
31].
South Africa has demonstrated political commitment to addressing GBV through various frameworks, including the National Strategic Plan on Gender-Based Violence and Femicide (NSP-GBVF 2020–2030). This plan includes explicit goals to engage men and boys in prevention and response. At a broader level, national commitments such as the African Youth Charter, Agenda 2063, and the Sustainable Development Goals (Goal 5) all promote youth empowerment and gender equality.
However, the implementation gap persists. While legal frameworks are in place, there is insufficient investment in translating these commitments into practice—particularly in ways that centre young men as allies in gender transformation. The Integrated Youth Crime Prevention Strategy (2020) and initiatives by the National Youth Development Agency (NYDA) offer platforms to engage young men, but their potential remains underutilized [
28].
5.5. Reshaping and Redefining Boys’ Socialization: Policy Recommendations for Gender Equity
Transformative interventions aimed at reshaping harmful masculinity norms and addressing unequal gender power relations are critical for preventing gender-based violence and fostering gender equity. In South Africa, where rigid gender roles are often ingrained from early adolescence, there has been growing recognition of the need to engage young boys—not just adult men—in efforts to challenge traditional masculine ideals and promote healthier gender socialization [
4,
12]. Since the mid-2000s, increasing attention has been given to early adolescence as a pivotal stage for intervention. This shift has been accompanied by a proliferation of programs that target the social, developmental, and health-related needs of very young adolescents [
1,
19].
These efforts reflect a broader movement toward upstream preventive strategies that seek to interrupt the formation of harmful gender attitudes before they become deeply embedded. Recent literature and programmatic evaluations underscore the importance of community-level interventions that create inclusive, participatory spaces for skill-building, dialogue, and mentorship—particularly for adolescents navigating restrictive and often inequitable gender environments [
19,
20]. Such platforms are especially crucial for girls, whose mobility and access to social spaces may be limited due to cultural norms and safety concerns, but they are equally important for boys who need safe environments to explore alternative masculinities that emphasize empathy, non-violence, and mutual respect.
There remains, however, a pressing need for innovation and further research to test and refine these interventions in diverse South African contexts. Evidence suggests that while many programs are promising, relatively few have been rigorously evaluated for long-term impact, particularly those targeting younger adolescents. As such, there is a call for more experimentation, adaptive learning, and context-specific program design that takes into account the complex intersections of gender, age, race, and class. Strengthening multi-sectoral collaborations—across education, health, justice, and community development sectors—will be essential for sustaining impact and institutionalizing gender-transformative approaches across South Africa’s varied socio-cultural landscapes.
Addressing harmful masculinity norms requires deliberate interventions at multiple levels, including education, community engagement, media influence, and legal reforms. Schools play a critical role in reshaping boys’ perceptions of masculinities by integrating gender-sensitive curricula that challenge stereotypes and promote emotional intelligence. Educational policies should incorporate gender-responsive teaching methods, ensuring that teachers receive training to counteract toxic masculinities and foster an environment where boys feel comfortable expressing vulnerability and empathy [
13]. Establishing mentorship programs within schools can also help promote positive masculinities by providing young boys with role models who embody values of respect, cooperation, and non-violence.
Beyond formal education, community-based interventions are essential in redefining masculinity. Fathers and male role models should be engaged in programs that encourage positive masculinities, as research indicates that boys with supportive male figures are less likely to internalize harmful gender norms. Parenting programs should focus on promoting emotional intelligence and gender-equitable attitudes. Additionally, collaboration with traditional leaders can help reform initiation practices that reinforce rigid gender roles, ensuring that cultural rites of passage emphasize responsibility and respect rather than dominance and aggression [
24]. Community-based peer-led initiatives can also provide boys with safe spaces to discuss masculinities and challenge harmful social norms.
The media plays a powerful role in shaping public perceptions of masculinities, making it imperative to implement regulations and awareness campaigns that challenge toxic narratives. The strategic use of mass media and social platforms to amplify positive masculinities and deconstruct hypermasculine ideals can reinforce healthy gender norms at scale [
20]. Media literacy programs should be introduced to help boys critically engage with gender representations and recognize the impact of hypermasculine portrayals. Enforcing guidelines on gender representation can further discourage depictions of men as aggressive and emotionally detached. Campaigns such as
Boys to Men,
Men as Allies,
Stepping Stones,
Brothers for Life, and
One Man Can can showcase alternative masculinities based on empathy, collaboration, and equality. These initiatives would not only challenge existing stereotypes but also provide young boys with diverse representations of what it means to be a man in a gender-equitable society. Their promising positive outcomes include the reduced perpetration of violence, increased emotional awareness, and stronger commitment to equitable gender relations [
14,
29]. These programmes can be adapted and implemented more broadly in schools, faith institutions, and community settings to reach boys during formative years. Hence, there is a critical need to scale up such gender-transformative programmes that can shift harmful masculinities and promote empathy, non-violence, and mutual respect.
Legal and institutional reforms are necessary to address the structural aspects of masculinity-related violence. Strengthening GBV legislation to explicitly tackle gendered violence rooted in masculinity norms is crucial. Law enforcement officers should receive gender-sensitivity training to improve responses to GBV cases and prevent the reinforcement of harmful biases. Furthermore, expanding access to mental health services targeted at young men can encourage emotional well-being and reduce the stigma around seeking psychological support. By addressing masculinities at both individual and structural levels, these interventions can contribute to a more inclusive and equitable society where boys are empowered to embrace healthier, more diverse expressions of masculinities.
Underlying all of these efforts is the imperative for sustained investment and political will. Without adequate funding, long-term planning, and institutional support, interventions risk being short-lived or tokenistic. Transforming masculinities is not a one-off event but a generational process that demands consistent engagement, cultural sensitivity, and structural change. When such efforts are implemented holistically and contextually, they hold immense potential to break cycles of violence and cultivate a generation of boys who champion gender justice.