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Philosophies 2016, 1(3), 220-227;

Mind as Medium: Jung, McLuhan and the Archetype

Department of Communication, Pontifical Catholic University of Rio de Janeiro, National Council for Scientific and Technological Development (CNPq), Rio de Janeiro 22451-900, Brazil
Academic Editors: Robert K. Logan and Marcin J. Schroeder
Received: 21 June 2016 / Revised: 25 September 2016 / Accepted: 25 October 2016 / Published: 4 November 2016
Full-Text   |   PDF [176 KB, uploaded 4 November 2016]


The Greek notion of archetype was adopted and popularized in the context of the analytical psychology of Carl Gustav Jung. Marshall McLuhan used the concept archetype as a formal perspective rather than the content of an alleged “collective unconscious”. In his book From Cliché to Archetype, the idea of archetype is presented as the ground where individual action is the figure. This article, departing from the notion of archetype, explores some convergences between the thought of Carl Jung and Marshall McLuhan and some of its developments for Media Ecology studies. View Full-Text
Keywords: archetype; Marshall McLuhan; C. G. Jung archetype; Marshall McLuhan; C. G. Jung
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Braga, A. Mind as Medium: Jung, McLuhan and the Archetype. Philosophies 2016, 1, 220-227.

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