Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features
Abstract
:1. Introduction
2. Theoretical Background
2.1. Logistics
2.2. Sport Management
2.3. The Importance of Logistics, Sport, and Logistics in Sport
3. Scientific Confrontation
3.1. Commonalities of the Sciences of Logistics and Sport Management
3.2. A Common Lens: Porter’s Value Chain
3.3. Substantive Academic Intersections
3.4. Sport Logistics: Definition and State of the Art
3.5. The Sport Industry, Its Products, and Its Logistics
4. The Uniqueness of Logistics in Sport
4.1. Case Example: Athlete Equipment Logistics
4.2. Distinctive Features
- No focus on profit-making; low cost pressure: Sport organizations are not logistics companies that provide logistics services to generate income. Logistics is not the core business of sport organizations. It is a function supporting the core operations, which is to perform sport and compete. As such, the cost pressure is also low, which makes this industry differ significantly from many other industries, where logistics is seen as a cost-saving tool. When athletes are equipped in professional sport, it is most important to provide the right service (‘utility maximization’ [45]). Providing this service at the right cost is of subordinate importance, partly because of the next aspect.
- No/low competition: Many sport organizations take care of equipping their athletes themselves. They employ staff to organize and carry out the material movements needed. Depending on the volume and distance involved in material movements, external transport carriers might be called in. In addition, the sector of athlete equipment logistics is small compared to other logistics markets. There are few companies specializing in the job. Competition is correspondingly low. This partly relates to the next aspect, which shows that in equipping athletes, the logistics service provider is not easily replaceable, unlike in many other industries.
- Personal relationships: In the equipping of athletes, personal relationships between logisticians and customers often play an important role. Different athletes or teams have different requirements. It is the equipment manager’s job to determine these requirements and ensure the best service level possible. Creating the right environment and conditions for the athletes can be a crucial factor for sporting performance. Therefore, it is common for equipment managers to engage in personal conversations with sporting directors, functional teams and athletes themselves, none of whom should feel hesitant to ask for something that can benefit the athletes’ performance. On match days, in the immediate preparation for and aftermath of the game, all procedures must be optimally harmonized and no confusion must be created by unknown staff in the locker rooms.
- Highly predictable demand: In (increasingly) dynamic environments it is the job of logistics to absorb fluctuations in demand [132]. In times of low demand, production surpluses are stored. A high stock level is a precondition for being ready for delivery when demand exceeds production. For the equipping of athletes, the demand is highly predictable because it is geared to schedules planned well in advance, for instance, season match schedules or training schedules. In addition to indicating the time, schedules also determine the place where equipment must be delivered. The quantities are also predictable, as the client base does not change frequently (e.g., a sport team mostly stays together throughout a whole season).
- High visibility of mistakes: In professional sport, mistakes in athlete equipment logistics have high visibility because games are attended by thousands of spectators and millions watch the broadcasts. If equipment managers bring the wrong equipment to the match, e.g., training shirts instead of game shirts, it can have lasting consequences. The most severe consequence could be exclusion from the competition. Financial consequences could include penalties from the game-organizing federation or sponsors. Last but not least, this mistake can leave an impression of unprofessionalism on all observers.
- Low price elasticity: Although price elasticity is high in sport [114], this is not the case for athlete equipment logistics, for two main reasons: The costs for equipment logistics are low compared to many other costs in sport organizations, and the provision of sound logistics service is highly important for the core business of professional sport organizations, i.e., sporting competition. For both reasons, a change in the price of an equipping service has a relatively low impact on the demand for it.
- Closed material flow: In athlete equipment logistics, the flow of material is closed: Equipment that leaves the sport organization’s warehouse as it is provided to its athletes to be used in training or competition is, for the most part, returned to the warehouse afterward. The material flow is closed [10,133], unlike in many other sectors of logistics.
5. Conclusions and Invitation to Scientific Discourse
- define and delineate the scope to which sport logistics relates,
- describe the defined subject area of sport logistics, and
- isolate special features of the subject area.
- Sustainability: How can transportation savings and, hence, lower emissions be achieved through better planning and consolidation?
- Technology: Which advancements can the development and application of new information and logistics technologies bring to logistics in sport?
- Safety/emergency management: How can logistics principles be applied in order to prevent or react to emergency cases in sport events?
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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Industry Segment | Description | Examples | Need for Professional Logistics |
---|---|---|---|
Sport delivery services | The means by which sport is offered to the customer as a participant or spectator | Amateur sport, professional sport, tax-supported sport, non-profit sport organizations, fitness and sport firms | Frequently to occasionally |
Sport requirements | Products or services needed to produce or enhance the quality of sport | Fitness trainer, medical care, sport facilities, governing bodies, officials, sport education | Frequently to occasionally |
Sport products | Products that contribute to the services of the sport industry | Equipment, clothing, satellite television | Frequently |
Sport support services | Products or services that support and promote sport | Merchandising, promotional events, media, sponsorship, endorsement | Frequently to occasionally |
Type of Product | Product Groups | Need for Professional Logistics |
---|---|---|
Sport opportunities | Sport facilities, infrastructure, sport milieus, organization | Frequently |
Sport equipment | Sport device, sportswear, sport accessories, sport nutrition, operating materials and tools | Frequently |
Services | Learning a sport, training, promotion, consulting, supervision, sport events | Frequently to occasionally |
Connecting products | Entertainment, information, sponsoring, insurance, betting, medical care, non-marketable products | Occasionally |
Equipment Segment | Examples |
---|---|
Sportswear | Shirts, pants, footwear, sweat suits |
Casual wear | Shirts, jeans, pullover, footwear |
Business wear | Suits, suit shirts, suit shoes |
Gaming equipment | Balls, rackets, bikes |
Training equipment | Pylons, medicine balls, cross trainers |
Medical equipment | Pharmaceuticals, bandaging material |
Physiotherapy equipment | Massage benches, taping material, ice barrels |
Catering equipment | Drinking bottles, pots, energy bars, fruits |
Teaching material | Game analysis cameras, IT, tactic boards, school books |
Leisure equipment | Pool table, lounges, video projectors |
Private equipment (property of athletes) | Sponge bags, video game consoles |
Other | Pennants, referee equipment, volunteer equipment, hospitality gifts |
Figure | Description |
---|---|
30,000,000 | Products purchased for Rio Olympics 2016 |
131,000 m2 | Warehousing space utilized during Atlanta Olympics 1996 |
5000 | Items packed each away game for the New York Jets NFL team |
3535 km | Traveled by 4000 people plus equipment within 3 weeks of Tour de France 2016 |
6 | Jumbo jets to move 50 t of equipment of Formula 1 teams within a 36-h time window |
67,000 km | Distance traveled by the Toronto Blue Jays for 173 games in the 2015 MLB season |
165,000 | Athletes, staff members, and volunteers equipped during Olympic Games 2000 |
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Pott, C.; Breuer, C.; ten Hompel, M. Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features. Logistics 2023, 7, 57. https://doi.org/10.3390/logistics7030057
Pott C, Breuer C, ten Hompel M. Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features. Logistics. 2023; 7(3):57. https://doi.org/10.3390/logistics7030057
Chicago/Turabian StylePott, Christoph, Christoph Breuer, and Michael ten Hompel. 2023. "Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features" Logistics 7, no. 3: 57. https://doi.org/10.3390/logistics7030057
APA StylePott, C., Breuer, C., & ten Hompel, M. (2023). Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features. Logistics, 7(3), 57. https://doi.org/10.3390/logistics7030057