Research on the Influencing Factors of Audience Popularity Level of COVID-19 Videos during the COVID-19 Pandemic
Abstract
:1. Introduction
2. Theoretical Background and Hypothesis
2.1. Theoretical Background
2.2. Hypothesis
2.2.1. Information Quality
2.2.2. Source Credibility
2.2.3. Popularity Levels
2.3. Variables Definition and Research Model
3. Materials and Methods
3.1. Data
3.2. Sentiment Analysis
3.3. Subject Analysis
3.4. Video Coding
4. Results
4.1. Descriptive Statistical Analysis
4.2. Correlation Analysis
4.3. Hypothesis Testing
4.3.1. Information Quality
4.3.2. Source Credibility
5. Discussion
5.1. Main Research Conclusions
5.2. Contributions of the Research
5.3. Limitations of the Research
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Acknowledgments
Conflicts of Interest
Abbreviations
MICI | medical information and content index |
References
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Name | Description | ||
---|---|---|---|
Independent Variables | Information Quality | Video Length (VLength) | The duration of a video, in minutes |
Title Length (TLength) | The number of characters in the video title | ||
Description Length (DLength) | The number of characters in the video description | ||
Video Content Type (VCT) | For the categories of videos, 0 refers to data and analysis category, 1 refers to knowledge and general science category, and 2 refers to prevention and control status category | ||
Medical Information and Content Index (MICI) | The content of the video contains medical information, five scales, each dimension has five indicators, a total of 25 points | ||
pragmatic expression (PE) | In terms of the pragmatic expression of the title, 0 represents the declarative sentence and 1 represents the interrogative and exclamatory sentences | ||
Source Credibility | Modified DISCERN (mDISCERN) | It is used to measure whether the source of information in the video is true and reliable. Five scales score 5 points in total | |
Certification Type (CT) | 0 means no certification, 1 means personal certification, and 2 means institutional certification | ||
Influence | Take the logarithm of the number of fans uploader has | ||
Dependent Variables | Popularity Level | Likes | Number of likes of the video |
Collects | Number of video collections | ||
Positive Comments | The number of positive reviews of the video, including each level of review | ||
Shares | Number of shares of the video | ||
Coins | Number of coins of the video | ||
Views | Number of views of the video |
Name | Keywords | Examples |
---|---|---|
knowledge and general science category | COVID-19 epidemic, transmission, vaccine, Wuhan, wild animals, infectious diseases, science, popular science, SARS, detection |
|
prevention and control status category | medical staff, contribution, care, public welfare, service, help, victory, frontline, go against the trend, relief station, thank you, guarantee, stick to |
|
data and analysis category | data analysis, visualization, digital, real time, growth, retrospect, python, latest, cumulative, effects, design |
|
Standards | Instructions |
---|---|
Are the goals clear and achieved? | Is the content of the video consistent with the title |
Are reliable sources of information used? | The information quoted comes from reliable platforms: publications, official news organizations, etc., and the narrators are registered doctors, experts and professors, etc. |
Is the information provided balanced and fair? | Is the content of the message true and fair? For example, there are no rumors |
Are other sources of information listed for patient reference? | In addition to this video source also mentioned other sources of information |
Are areas of uncertainty mentioned |
Standards | Instructions |
---|---|
Prevalence | Number of confirmed cases |
Number of suspected cases | |
Number of deaths | |
Number of seriously ill patients/proportion | |
Number of countries or territories involved | |
Transmission | The source location of the virus |
Zoonotic transmission (i.e. contact with animals) | |
Person-to-person transmission | |
Incubation period | |
Pathways of transmission of droplets ( wearing masks, hand washing) | |
Symptoms | Fever |
Upper respiratory symptoms (cough, sore throat, runny nose) | |
Lower respiratory symptoms (pneumonia/shortness of breath) | |
Myalgia—joint pain—lethargy | |
Diarrhea | |
Disease Diagnosis | Mention that there is a diagnosis available |
The diagnosis was made with respiratory secretions | |
Mention that PCA tests can be used for identification | |
How does the diagnosis work | |
Reference to diagnostic/screening criteria | |
Treatment | Mild symptoms can resolve by themselves |
Need to go to a hospital for treatment (mention hospitalization, ICU) | |
It could be dangerous or cause death | |
Disease treatment is supportive (can heal) | |
Vaccination |
Variables | N | Mean | Median | Std.Dev. | Min | Max |
---|---|---|---|---|---|---|
PE | 251 | 1.355 | 1 | 0.479 | 1 | 2 |
TLength | 251 | 28.255 | 27 | 12.187 | 7 | 78 |
VLength | 251 | 26.142 | 11.317 | 38.869 | 0.283 | 335.033 |
DLength | 251 | 90.964 | 80 | 70.469 | 0 | 253 |
mDISCREN | 251 | 3.669 | 4 | 1.148 | 1 | 5 |
MICI | 251 | 9.606 | 5 | 9.659 | 0 | 25 |
Influence | 251 | 8.814 | 9.428 | 3.699 | 1.099 | 15.745 |
Views | 251 | 96,316.15 | 11266 | 452,287.1 | 9 | 620,522 |
Likes | 251 | 5971.231 | 298 | 41,732.976 | 0 | 621,544 |
Coins | 251 | 4277.462 | 49 | 48,670.189 | 0 | 768,000 |
Collects | 251 | 1807.57 | 143 | 15,772.773 | 0 | 244,000 |
Comments | 251 | 245.538 | 26 | 848.487 | 0 | 10,401 |
Shares | 251 | 2076.422 | 76 | 24,897.826 | 0 | 394,000 |
Certification Types | Frequency | Percent |
---|---|---|
No certification | 147 | 58.6 |
personal certification | 44 | 17.5 |
institutional certification | 60 | 23.9 |
Total | 251 | 100.0 |
Video Content Type | Frequency | Percent |
---|---|---|
data and analysis category | 28 | 11.2 |
knowledge and general science category | 189 | 75.3 |
prevention and control status category | 34 | 13.5 |
Total | 251 | 100.0 |
Variables | PE | TLength | VLength | DLength | VCT | CT | Influence | mDISCERN | MICI |
---|---|---|---|---|---|---|---|---|---|
PE | 1.000 | ||||||||
TLength | 0.019 | 1.000 | |||||||
VLength | −0.277 | 0.063 | 1.000 | ||||||
DLength | −0.065 | 0.169 | 0.126 | 1.000 | |||||
VCT | −0.002 | 0.009 | −0.188 | 0.000 | 1.000 | ||||
CT | 0.147 | −0.112 | −0.161 | 0.020 | 0.049 | 1.000 | |||
Influence | 0.279 | 0.028 | −0.323 | 0.029 | 0.118 | 0.638 | 1.000 | ||
mDISCERN | −0.171 | −0.006 | 0.414 | −0.005 | −0.119 | 0.013 | −0.143 | 1.000 | |
MICI | −0.345 | 0.015 | 0.593 | 0.006 | −0.111 | −0.191 | −0.438 | 0.663 | 1.000 |
Variable | VIF | 1/VIF |
---|---|---|
MICI | 2.79 | 0.359 |
Influence | 2.17 | 0.460 |
mDISCERN | 1.90 | 0.525 |
CT | 1.78 | 0.563 |
VLength | 1.65 | 0.606 |
PE | 1.18 | 0.844 |
TLength | 1.07 | 0.937 |
DLength | 1.06 | 0.944 |
VCT | 1.05 | 0.950 |
Mean VIF | 1.63 |
Variables | (1) Views | (2) Coins | (3) Likes | (4) Shares | (5) Collects | (6) Comments | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
IRR | p | IRR | p | IRR | p | IRR | p | IRR | p | IRR | p | |
PE | 0.950 | 0.806 | 0.717 | 0.198 | 1.023 | 0.916 | 0.834 | 0.482 | 0.890 | 0.590 | 1.430 | 0.108 |
TLength | 0.989 | 0.140 | 0.984 | 0.118 | 0.994 | 0.421 | 0.982 | 0.066 (*) | 1.001 | 0.914 | 0.974 | 0.003 (***) |
VLength | 0.997 | 0.079 (*) | 0.992 | 0.005 (***) | 0.993 | 0.003 (***) | 0.994 | 0.015 (**) | 0.993 | 0.002 (***) | 0.994 | 0.012 (**) |
DLength | 1.001 | 0.480 | 1.007 | <0.001 (***) | 1.004 | 0.009 (***) | 1.004 | 0.007 (***) | 1.006 | <0.001 (***) | 0.002 | 0.103 |
VCT (data and analysis category as control group) | ||||||||||||
knowledge and general science | 2.133 | 0.008 (***) | 1.663 | 0.142 | 2.243 | 0.007 (***) | 2.187 | 0.019 (**) | 2.192 | 0.007 (***) | 1.537 | 0.171 |
Prevention and control status | 5.583 | <0.001 (***) | 1.617 | 0.284 | 5.002 | <0.001 (***) | 2.341 | 0.048 (**) | 2.287 | 0.026 (**) | 4.357 | <0.001 (***) |
CT (No certification as a control group) | ||||||||||||
Personal certification | 0.666 | 0.277 | 1.579 | 0.378 | 0.911 | 0.820 | 0.962 | 0.938 | 1.580 | 0.250 | 0.603 | 0.204 |
institutional certification | 0.215 | <0.001 (***) | 0.163 | <0.001 (***) | 0.214 | <0.001 (***) | 0.179 | <0.001 (***) | 0.312 | <0.001 (***) | 0.238 | <0.001 (***) |
Influence | 1.435 | <0.001 (***) | 1.683 | <0.001 (***) | 1.652 | <0.001 (***) | 1.575 | <0.001 (***) | 1.415 | <0.001 (***) | 1.507 | <0.001 (***) |
mDISCERN | 1.519 | <0.001 (***) | 1.903 | <0.001 (***) | 1.584 | <0.001 (***) | 1.426 | 0.003 (***) | 1.675 | <0.001 (***) | 1.650 | <0.001 (***) |
MICI | 0.908 | <0.001 (***) | 0.894 | <0.001 (***) | 0.898 | <0.001 (***) | 0.963 | 0.041 (***) | 0.932 | <0.001 (***) | 0.888 | <0.001 (***) |
_cons | 728.053 | <0.001 (***) | 1.121 | 0.866 | 3.258 | 0.049 (**) | 2.922 | 0.084 (*) | 2.625 | 0.076 (*) | 1.476 | 0.531 |
PseudoR2 | 0.038 | 0.092 | 0.078 | 0.078 | 0.077 | 0.077 |
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Liu, J.; Lu, C.; Lu, S. Research on the Influencing Factors of Audience Popularity Level of COVID-19 Videos during the COVID-19 Pandemic. Healthcare 2021, 9, 1159. https://doi.org/10.3390/healthcare9091159
Liu J, Lu C, Lu S. Research on the Influencing Factors of Audience Popularity Level of COVID-19 Videos during the COVID-19 Pandemic. Healthcare. 2021; 9(9):1159. https://doi.org/10.3390/healthcare9091159
Chicago/Turabian StyleLiu, Jingfang, Caiying Lu, and Shuangjinhua Lu. 2021. "Research on the Influencing Factors of Audience Popularity Level of COVID-19 Videos during the COVID-19 Pandemic" Healthcare 9, no. 9: 1159. https://doi.org/10.3390/healthcare9091159