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Article

Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment

1
School of Management, Guangzhou University, Guangzhou 510006, China
2
School of Business Administration, Northeastern University, Shenyang 110169, China
*
Author to whom correspondence should be addressed.
Academic Editor: Manuel Alberto M. Ferreira
Mathematics 2021, 9(20), 2623; https://doi.org/10.3390/math9202623
Received: 3 September 2021 / Revised: 7 October 2021 / Accepted: 14 October 2021 / Published: 18 October 2021
In this study, we investigate pricing policy and coordination conditions in an online-to-offline supply chain considering corporate environmental responsibility and lateral inventory transshipment. First, we provide demand functions to capture effects of price, corporate environmental responsibility level, and preference degree of the consumer to online channel. Then, we build profit functions and develop three joint pricing and corporate environmental responsibility-level decision models for centralized decision (Scenario CD), retailer Stackelberg game (Scenario RS), and manufacturer Stackelberg game (Scenario MS). Furthermore, we determine the optimal decision policies by solving developed models, and conduct sensitivity analysis of significant factors. Finally, we use a revenue-sharing contract to realize supply chain coordination and find coordination conditions for Scenario RS and MS, and further show the impacts of revenue-sharing rate and investment cost sensitivity on the conditions using numerical studies. We find that optimal joint decision policies can be affected by significant factors to a varying degree. In certain conditions, the revenue-sharing contract can coordinate online-to-offline supply chains considering corporate environmental responsibility and lateral inventory transshipment. Our study proposes a new decision problem, constructs new joint decision models, determines new optimal joint policies, conducts new coordination analysis, and thus contributes to the research on supply chain operations considering corporate environmental responsibility and lateral inventory transshipment. View Full-Text
Keywords: online-to-offline supply chain; corporate environmental responsibility; lateral inventory transshipment; pricing; coordination online-to-offline supply chain; corporate environmental responsibility; lateral inventory transshipment; pricing; coordination
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MDPI and ACS Style

Cao, B.; You, T.; Liu, C.; Zhao, J. Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment. Mathematics 2021, 9, 2623. https://doi.org/10.3390/math9202623

AMA Style

Cao B, You T, Liu C, Zhao J. Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment. Mathematics. 2021; 9(20):2623. https://doi.org/10.3390/math9202623

Chicago/Turabian Style

Cao, Bingbing, Tianhui You, Chunyi Liu, and Jian Zhao. 2021. "Pricing and Channel Coordination in Online-to-Offline Supply Chain Considering Corporate Environmental Responsibility and Lateral Inventory Transshipment" Mathematics 9, no. 20: 2623. https://doi.org/10.3390/math9202623

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