2.1. Cost of Equity and Sustainability
El Ghoul et al. (
2011) argue for a negative relationship between corporate and environmental responsibility and cost of equity driven by both risk mitigation theory and an investor base perspective. The risk mitigation argument states that responsible firms present lower risk profiles in the eyes of investors, and, thus, will benefit from a lower cost of capital. In this view, there is a lower probability of adverse events happening to responsible firms, and, in case they occur, sustainability can act as a cushion to mitigate such effects.
Risk mitigation builds on the stakeholder theory framework, in which the business is seen as a net of relationships between stakeholders. Executives manage these relationships to maximize and distribute stakeholder value (
Parmar et al. 2010). Sustainability can be seen as a way to improve these relationships by reducing the probability of negative events such as costly lawsuits and clean-ups from environmental damage, unsafe product recalls, strikes from dis-satisfied employees, and brand and reputation erosion from scandals (
Godfrey 2005).
Furthermore, empirical studies find that firms operating in “sin” businesses such as tobacco, gambling, and alcohol face higher uncertain future claims and litigation risks than comparable firms in other industries (
El Ghoul et al. 2011;
Hong and Kacperczyk 2009). Consistently, studies have shown that firms exposed to carbon risk carry increased uncertainty around regulatory, physical, and business hazards (
Sharfman and Fernando 2008;
Bauer and Hann 2010;
Schneider 2011;
Chen and Gao 2012). Such events greatly impact the firms’ perceived image, which can materially worsen their overall risk profile and profitability (
Smith 1994;
Boutin-Dufresne and Savaria 2004;
Kim et al. 2014;
Krüger 2015). Since sustainability might act as an “insurance” against negative events, firms with high sustainability scores should display lower idiosyncratic risk. Therefore, findings must be viewed within the context of each industry and not be generalized.
A good record of sustainability performance enables firms to build moral capital, i.e., goodwill among stakeholders, which can act as a risk-management tool (
Godfrey 2005). Testing the effect of 178 negative regulatory and legal actions taken upon firms in 11 years,
Godfrey et al. (
2009) found that firms engaged in sustainability activities aimed at society benefited from the “insurance quality” of moral capital, while such activities directed at the firms’ trading partners had no such effect. The relevance of sustainability issues and regulation on the topic has also motivated rebrandings in terms of financial instruments, especially for investment funds (
El Ghoul and Karoui 2021).
Heinkel et al. (
2001) introduced a theoretical framework through which the sustainability performance and cost of capital relationship is explored based on categorizing risk-averse investors into green and neutral, and firms into green, polluting, and reformed. In building portfolios, neutral investors are indifferent to a firm’s ethical behavior, while green investors only invest in firms that meet their ethical criteria. According to the framework, with lower demand for their stocks, polluting firms have a smaller investor base, finding risk harder to diversify. This lack of demand and risk-sharing ability leads to a decrease in the polluting firms’ share price as well as to a higher cost of equity capital (
Merton 1987).
Heinkel et al. (
2001) have demonstrated that at least 25% of investors need to be green to prompt polluting firms to change their behavior and invest in greener technologies.
Hong and Kacperczyk (
2009) provide evidence that U.S. institutions with greater social-norm constraints hold fewer sin stocks in their portfolio than less norm-constrained institutions, as the latter are less exposed to news and analysts’ coverage.
El Ghoul et al. (
2011) have concluded that better sustainability performers exhibit lower cost of equity and that firms in the nuclear power and tobacco industry display a significantly higher cost of equity capital among U.S. sin stocks.
Chava (
2014) provides further evidence that investors require higher returns on stocks excluded by environmental screens related to chemical hazards, emissions, and climate change concerns when compared with firms without such concerns. According to
Chava (
2014), sin firms see lower demands for their stock from institutional investors and a lower bank participation rate in their loan syndicate.
Still on the risk-mitigation effect of adopting sustainable practices,
Boubaker et al. (
2020) shed light on the fact that firms that are engaged in greater corporate social responsibility enjoy a reduced financial-distress risk, which is embedded directly into the social component of the ESG score. Yet, the risk reduction may be of higher magnitude in controversial industry sectors (
Jo and Na 2012). The benefits of sustainable corporate practices are also beneficial in improving resilience in uncertain times, such as during the COVID-19 pandemic (
Boubaker et al. 2022).
In contrast, some authors find little to no evidence for the negative relationship between corporate sustainability performance and the cost of equity. While estimating the cost of equity in green and toxic portfolios,
Gregory et al. (
2014) claim that although the market associates sustainability strengths with improved financial performance, the effect derives mainly from a greater expectation of future growth rather than from the cost of equity capital.
Ahmed et al. (
2021) argue that investor preference for ESG may enhance its utility, albeit not at the cost of performance. Moreover, several studies are inconclusive:
Gregory et al. (
2016) show industry-specific results. In the UK,
Salama et al. (
2011) report an economically meaningless negative relationship between systematic financial risk and environmental performance, while
Humphrey et al. (
2012) find no impact of different levels of corporate sustainability performance on the risk-adjusted performance. Some authors even suggest an optimal level of corporate sustainability performance. Stemming from the overinvestment theory,
Bartkus et al. (
2002) suggest that managers may overinvest in philanthropy beyond an optimal level for their self-interests, at the shareholders’ expense.
Several studies suggest that the business cycle might play a part in this relationship. A study by
El Ghoul et al. (
2018) points out that during noncrisis periods, corporate environmental responsibility can help reduce the probability and costs of adverse events such as environmental scandals, while during the global financial crisis of 2008, the financial distress and bankruptcy costs had a higher priority than decreasing the probability of such events. This finding is consistent with that of
Lins et al. (
2015), who report that high-sustainability firms exhibited higher stock returns than low-sustainability firms during the 2008–2009 financial crisis.
Taken together, while most empirical research favors a negative relationship between corporate sustainability performance and cost of equity, a relatively small body of literature finds little or no support for it. This inconsistency may be due to other variables that play a role in the relationship, such as the type of measure used to assess corporate sustainability performance, industry membership, the choice of sample, and other cultural and institutional factors that impact the context of the firm (
Schoenmaker et al. 2018).
2.2. Cost of Debt and Sustainability
Proponents of sustainability defend a negative relationship between it and the cost of debt, arguing that responsible firms are perceived as less risky by lenders and thus should obtain better financing conditions. On the other hand, opponents of sustainability argue that such activities represent a waste of limited and finite resources, and firms that pursue such activities destroy value, suggesting a positive relationship between both variables.
The main driver of the cost of debt is a firm’s default risk. A similar argument applies to bad corporate and social behavior, as creditors also bear reputational risk derived from their clients’ actions and may require borrowers to mitigate such sustainability-related risks.
As specialized risk appraisers, lenders are incentivized to incorporate sustainability measures in their risk-assessment models. Prior research reports that lenders increasingly incorporate environmental and carbon issues into their lending decisions (
Thompson 1998;
Coulson and Monks 1999;
Thompson and Cowton 2004;
Cogan 2008;
Weber 2012).
Attig et al. (
2013) suggest that more socially responsible firms exhibit higher credit ratings, consistent with the idea that these firms have a lower risk. Consequently, firms with higher credit quality should obtain better borrowing conditions and a lower loan spread (
Coulson and Monks 1999;
Soppe 2004). This relationship seems to hold in the United States, both with private lenders and the public debt markets, with factors such as geography having a larger impact than the widely studied industry effect on the relationship (
Erragragui 2018;
Ge and Liu 2015;
Jiraporn et al. 2014). Similar results are found in European firms. A recent study by
La Rosa et al. (
2018) reports a negative relationship between a firm’s corporate sustainability performance and cost of debt in a sample of firms included in the S&P Europe 350 index from 2005 to 2012. The authors further conclude that improved corporate sustainability performance is associated with higher credit ratings. Similarly,
Oikonomou et al. (
2014) find that good corporate sustainability performance is rewarded with a lower cost of debt, while a bad performance penalizes it. ESG disclosure connects with ESG rating disagreement from bondholders (
Christensen et al. 2022), and market reaction is also likely with adverse ESG disclosure (
Wong and Zhang 2022).
Overall, there is support for a negative relationship between corporate sustainability performance and the cost of debt based on risk mitigation theory. The risk reduction is further corroborated by the research on the association between credit ratings and corporate sustainability performance. Some papers quantified this reduction of the cost of debt:
Jung et al. (
2018) showed that Australian firms with higher carbon risk and lower risk awareness paid 38 to 62 basis points more on their loans than more aware firms.
Goss and Roberts (
2011), in a study using a large sample of U.S. firms over 15 years, found that firms exhibiting sustainability concerns are penalized with an increase of 7 to 18 basis points on their bank loans. Interestingly, the authors found that credit providers penalize low-quality borrowers that engage in sustainability activities but are indifferent to high-quality borrowers that engage in similar activities.
This view is commonly called delegated philanthropy. Investors, customers, and employees are willing to give up personal benefits such as purchasing power to improve social well-being, for example, by paying higher prices for more-sustainable products and demanding firms adopt more-sustainable practices (
Bénabou and Tirole 2010). Managers are thus pressured to invest beyond what is financially optimal.
Overinvestment theory, an alternative to risk mitigation theory, draws its support from agency theory (
Jo and Harjoto 2012). The view is that discretionary investments in socially and environmentally responsible activities pose a costly deviation from the optimal use of scarce resources (
Goss and Roberts 2011;
Leins 2020).
Some argue that managers overinvest in philanthropy and sustainability to improve their image, as good behavior benefits the managers’ reputations at the shareholders’ cost (
Barnea and Rubin 2010).
Friedman (
1962) first argued that corporations’ pursuit of philanthropic activities is inefficient and should be left to individual shareholders, reflecting information asymmetry and agency problems between managers and shareholders (
Boatsman and Gupta 1996;
Jensen 2000). Either way, lenders that perceive these activities as resource-wasteful will require higher returns. Following
Goss and Roberts (
2011), both types of excess spending will be considered under the overinvestment hypothesis, proposing that firms with better sustainability scores have higher levels of cost of capital. Accordingly, the overinvestment hypothesis posits that a firm’s sustainability engagement is a diversion of corporate resources and thus makes the firm more vulnerable to credit screening by lenders, resulting in a higher cost of capital.
Menz (
2010) was the first paper focusing solely on the relationship between the cost of debt and corporate sustainability performance.
Menz (
2010) analyzed the relationship between 498 Euro corporate bonds spreads and RobecoSAM CSR scores, observed over 38 months. Following a similar risk-mitigation argument to
Sharfman and Fernando (
2008),
Menz (
2010) hypothesized a negative relationship between sustainability scores and firms’ credit spreads. However, the study found a weak positive relationship between both variables. The author concluded that it is possible that the credit ratings used in the model already account for sustainability issues and that an additional noncertified sustainability rating does not improve the explanatory power of sustainability to bondholders.
Additionally, agency conflicts regarding the difficulty of simultaneous shareholders’ and bondholders’ value creation could help explain the results. In
Suto and Takehara (
2017), the authors study the relationship between corporate sustainability performance and cost of debt, finding a positive link between both variables in the period spanning from 2008 to 2013. The relationship is significant only for the 2008 to 2010 period, indicating that during the financial crisis, lenders saw sustainability spending as a risk to the firm’s future, pricing this risk through the cost of debt.
The research conducted until now has focused on the linear relationship between the cost of capital and corporate sustainability performance. Focusing on the cost of debt side,
Ye and Zhang (
2011) and
Bae et al. (
2018) have examined the existence of a nonlinear relationship between the cost of debt and corporate sustainability performance, finding a “U-shaped” association between both variables that points to an optimal level of corporate sustainability performance.
Ye and Zhang (
2011) are the first researchers to document a U-shaped relationship between both variables. The authors base their hypothesis on risk mitigation theory, examining whether better corporate sustainability performance—measured as the ratio of donations to charity over sales—reduces the cost of debt in a sample of Chinese firms. The authors document a negative relationship between both variables. With higher charity contributions, the relationship turns into a positive one.
Bae et al. (
2018) found the same type of relationship with a wide sample of 5810 syndicated bank loans issued by U.S. firms from 1991–2008. The authors conclude that sustainability strengths decrease loan spreads at a decreasing rate, while sustainability concerns increase cost of debt at a decreasing rate. When controlling for business cycles, the authors find that during the technology crisis (2000–2002) and the global financial crisis (2008), firms with sustainability strengths saw lower spreads on their loans. Furthermore, the nonlinearity effect remained significant during these periods, which indicates that the relationship is not sensitive to different periods. The nonlinearity effect of sustainability on the cost of debt suggests that lenders perceive corporate sustainability performance as a form of risk reduction, up until a certain level. After reaching the optimal point, creditors view sustainability investments as ineffective and costly uses of a firm’s resources.
As previously noted, the literature on the association between cost of capital and corporate sustainability performance so far provides mixed results. Although some studies find no support for a relationship between both variables, literature reviews such as that conducted by
Schoenmaker et al. (
2018) have shown that most studies find a negative one. Accordingly, as markets seem to price corporate sustainability performance, an association between corporate sustainability performance and cost of capital is expected:
Hypothesis 1a (H1a). There is an association between corporate sustainability performance and the cost of debt.
Hypothesis 1b (H1b). There is an association between corporate sustainability performance and the cost of equity.
From the cost of equity point of view, risk mitigation, moral capital, and the investor base frameworks point to a decrease in equity premiums derived from better corporate sustainability performance (
Heinkel et al. 2001;
Godfrey 2005). Other studies find no support for the relationship or even suggest a positive one (
Bartkus et al. 2002).
McWilliams and Siegel (
2001) and
Godfrey (
2005) advanced the idea of an optimal level of sustainability investment concerning the cost of equity, while
Ye and Zhang (
2011) and
Bae et al. (
2018) provide support for such an optimal level on the cost of debt side in the American and Asian contexts. These studies suggest that the risk mitigation and overinvestment theories play a role in pricing corporate and social investments, echoing how lenders and investors perceive firms as under- or overinvesting in sustainability. In this sense, the following hypotheses are advanced:
Hypothesis 2a (H2a). The association between cost of debt and corporate sustainability performance changes as firms under- or overinvest in sustainability.
Hypothesis 2b (H2b). The association between cost of equity and corporate sustainability performance changes as firms under- or overinvest in sustainability.
As business cycles greatly influence how firms allocate their capital, corporate and social investments may vary according to economic growth and crisis periods. Accordingly, lenders and investors might perceive sustainability investments differently during such periods.
Hypothesis 3a (H3a). Sustainability practices are perceived differently by lenders during periods of crisis.
Hypothesis 3b (H3b). Sustainability practices are perceived differently by investors during periods of crisis.