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A Theory Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy: A Feasibility Study

1
Division of Pharmacy, The University of Western Australia, M315, 35 Stirling Highway, Crawley WA 6009, Australia
2
School of Pharmacy and Pharmacology, Griffith University, Gold Coast Campus, Queensland 4222, Australia
3
Gold Coast Health, Griffith University, Gold Coast, Queensland 4215, Australia
4
Watson Research and Training Ltd., Aberdeen AB15 8FL, Scotland
*
Author to whom correspondence should be addressed.
Pharmacy 2019, 7(2), 73; https://doi.org/10.3390/pharmacy7020073
Received: 27 May 2019 / Revised: 10 June 2019 / Accepted: 15 June 2019 / Published: 20 June 2019
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Abstract

Background: Management of minor ailments through self-care and self-medication brings both benefits and risks that can be mitigated if consumers and pharmacy personnel engage in information exchange during over-the-counter (OTC) consultations. Objective: Explore the feasibility of interventions using situational cues to promote information exchange between pharmacy personnel and consumers, during OTC consultations. Methods: Intervention tools were developed prior to conducting the study, in two community pharmacies in Perth, Western Australia. The situational cues included two posters and individual position badges. Data were collected from audio-recording OTC consultations, consumer questionnaires and interviews, and pharmacy personnel interviews. Results: Space required for posters and for researchers conducting interviews was challenging in the retail environment. Pharmacy personnel perceived that the badges positively impacted -consumers’ ability to identify the position of personnel they engaged with. Data collection methods were deemed practical and acceptable. Conclusions: The proposed interventions and evaluation methods were feasible. The use of posters and badges as situational cues to address the barriers to information exchange during OTC consultations was found to be practical, in a community pharmacy setting. There is potential to use situational cues to address other barriers identified to information exchange, to add to the effectiveness of the intervention. With growing emphasis on self-care and self-medication, effective interventions are necessary to promote information exchange to enhance appropriate management in community pharmacies. View Full-Text
Keywords: communication; nonprescription drugs; pharmacists; community pharmacy services; behaviour change; health behaviour; self care communication; nonprescription drugs; pharmacists; community pharmacy services; behaviour change; health behaviour; self care
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Seubert, L.J.; Kerry, W.; Laetitia, H.; Watson, M.C.; Clifford, R.M. A Theory Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy: A Feasibility Study. Pharmacy 2019, 7, 73.

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