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Journal: J. Open Innov. Technol. Mark. Complex., 2022
Volume: 8
Number: 104
104
Article: Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust
Authors: by António Cardoso, Augustė Paulauskaitė, Hajar Hachki, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva and Galvão Meirinhos
Link: https://www.mdpi.com/2199-8531/8/3/104

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