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Journal: J. Open Innov. Technol. Mark. Complex., 2016
Volume: 2
Number: 14
Article:
Brand relationships and risk: influence of risk avoidance and gender on brand consumption
Authors:
by
Seung-Hee Lee, Jane E. Workman and Kwangho Jung
Link:
https://www.mdpi.com/2199-8531/2/3/14
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