Next Article in Journal
An Intangible-Asset Approach to Strategic Business-IT Alignment
Previous Article in Journal / Special Issue
Developing a Systematic Diagnostic Model for Integrated Agricultural Supply and Processing Systems
Article Menu

Export Article

Open AccessConcept Paper
Systems 2019, 7(1), 16; https://doi.org/10.3390/systems7010016

A Systems Thinking Approach to Corporate Strategy Development

1
Department for Innovation and Technology Management (iTM), Institute for Entrepreneurship, Technology Management and Innovation, (EnTechnon), Karlsruhe Institute of Technology (KIT), Karlsruhe 76133, Germany
2
Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe 76139, Germany
*
Authors to whom correspondence should be addressed.
Received: 29 January 2019 / Revised: 28 February 2019 / Accepted: 5 March 2019 / Published: 12 March 2019
  |  
PDF [2151 KB, uploaded 12 March 2019]
  |  

Abstract

In an increasingly complex business environment, companies need to reassess their strategic choices on a regular basis. However, companies are struggling to collect and efficiently interpret the relevant information on their business environment. Whereas market information is often analyzed, influences from the broader environment (e.g., society) are often neglected. This paper argues that companies often lack a systemic approach to their strategy development process, and that environmental influences are only considered selectively. We suggest that companies themselves need to be seen as systems that are embedded in a complex environment. To develop a successful strategic orientation, a systematic screening of the environment must be coupled with a thorough analysis of the firm’s internal circumstances (e.g., competencies). Therefore, the paper proposes a holistic framework for conceiving companies as systems. Furthermore, we discuss how the scenario technique could support a systematic analysis of the company’s environment. The paper also aims to provide practical guidelines for managers and contributes to integrating a systems thinking approach into strategy development. View Full-Text
Keywords: system theory; strategy development; strategic foresight; scenario technique; core competencies; strategic management system theory; strategy development; strategic foresight; scenario technique; core competencies; strategic management
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Weissenberger-Eibl, M.A.; Almeida, A.; Seus, F. A Systems Thinking Approach to Corporate Strategy Development. Systems 2019, 7, 16.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Systems EISSN 2079-8954 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top