Abstract
Customer feedback is used to understand customer requirements. Early design phases require the consideration of items including manufacturing, the environment, and sustainability management. Therefore, it is crucial that eco-efficiency is taken into account in the early design phases. Traditionally, eco-efficiency is considered only in terms of eco-design issues, not customer requirements based on business values such as Recency, Frequency, and Monetary (RFM) value. In the meantime, integrating innovation from eco-design is one important aspect. Here, I propose that customer feedback-based eco-efficiency and TRIZ-based innovation can be considered in early eco-design based on the RFM value for sustainability management. The analytic hierarchy process (AHP) and fuzzy-based AHP were integrated to explore the relative weights of RFM variables for business value evaluation. The innovative method of the paper is using a TRIZ contradiction matrix associated with engineering parameters for eco-design. The experimental study has been carried out, and it meets the forecasting business value for green product usage. The business value was used as the decision-making factor in order to evaluate both environmental and marketing performance.