1. Introduction
Employment stands as the most fundamental component of people’s livelihood. University graduates are a precious talent resource for countries and the key group for stabilizing employment. The employment of university graduates is a systematic project that concerns the national economy and people’s livelihood, as well as national stability. In recent years, the number of university graduates in China has repeatedly reached new highs, posing significant pressure on overall employment. At the same time, structural employment contradictions are prominent, with mismatches between the supply of human resources and job demands. On the one hand, issues such as difficulties in employment, decreased employment intention, and reduced employment rates of university graduates have become increasingly prominent, leading to phenomena like “slow employment” and “waiting for employment”. For instance, according to the “2024 University Students’ Employability Research Report” released by Zhaopin Limited (a leading career platform in China), the proportion of “slow employment” among the 2024 graduating university students has increased from 18.9% in 2023 to 19.1%. On the other hand, as the economic downward pressure increases, the demand for university graduates by enterprises continues to decline, and the number of recruitment plans has been significantly reduced. However, some industries are facing significant labor shortages, highlighting structural labor issues such as difficulties in recruiting and retaining workers [
1,
2,
3,
4]. Simultaneously, as the main front for talent cultivation, universities also play a crucial role in promoting high-quality and full employment for university graduates (hereinafter referred to as “graduates”). They should analyze the situation with clarity, study employment measures, strengthen employment priority policies, adjust the mechanism for cultivating employment abilities, improve the career guidance system for graduates, and enhance the fundamental support and assistance for the graduates’ employment [
5,
6]. In view of this, under the current severe employment situation, it is urgent to conduct a systematic study on the employment issue of university graduates so as to contribute to the promotion of high-quality full employment and economic and social stability.
It is necessary to achieve the efficient allocation and utilization of talent, enhance corporate performance, elevate human resource management standards, and boost competitiveness, thereby addressing structural employment contradictions. In 2008, Professor Peter Cappelli from the Wharton School combined supply chain ideas with human resource management and first proposed the concept of the talent supply chain [
7,
8]. The talent supply chain refers to the network chain structure formed by upstream and downstream enterprises involved in the activities of providing talents to end-users in the process of talent flow. After this concept was proposed, scholars also carried out further research. For instance, Makarius and Srinivasan (2017) developed a comprehensive model of talent supply chain management (TSCM) that applies concepts from the field of supply chain management to manage the development and flow of talent, further describing how organizations can use TSCM to strengthen ties with talent suppliers and thus meet their workforce needs through individuals with the skills needed to succeed [
9]. Based on the research of Makarius and Srinivasan, Birou and Van Hoek (2022) aimed to focus on efforts within companies to develop supply chain talent, with a particular focus on the role executives can play in this process. The findings show the critical impact of the personal and broad engagement of senior executives and their leadership teams on talent development in the supply chain [
10]. Universities, graduates, and enterprises, as the supply and demand sides in the talent market, can also introduce the concept of talent supply chain management. By operating the talent supply process in a chain-like manner, they can achieve dynamic optimization of talent supply, rapidly complete the matching of talents to positions, and maximize the value of existing human resources, ultimately solving the employment issue for graduates. Therefore, taking the talent supply chain as an entry point to study the employment problem of graduates is of great significance for improving the quality of talent cultivation in universities, enhancing the employment level of graduates and the operational level of enterprises, and promoting high-quality and full employment.
The literature research related to this paper mainly focuses on two aspects: the evolutionary game of different employment groups and the application of prospect theory. Current research on the evolutionary game of different employment groups primarily targets groups such as governments, migrant workers, online employment platform enterprises, people with disabilities, and graduate students. It centrally discusses issues such as government skills training strategies, employment promotion policies for people with disabilities, the collaborative governance of online platform employment, anti-collusion and anti-monopoly measures in the employment market, and employment choice strategies for graduates. For example, in the area of rural labor migration, Liu et al. (2015) built an evolutionary game prediction model for rural labor migration, taking into account both economic and social factors, to analyze the long-term trends of rural labor migration [
11]. For the employment situation of graduates and the recruitment policy of enterprises, Dong (2018) conducted research on the difficult employment situation of university students using an evolutionary game model and concluded that when the signing probability of fresh graduates exceeds a specific value, universities tend to provide information platforms and venues for enterprises and fresh graduates [
12]. Focusing on the employment situation of disabled individuals, Li et al. (2020) established a dynamic evolutionary model of the interaction process between disabled individuals and employers based on evolutionary game theory and policies promoting the employment of disabled individuals [
13]. In order to broaden the employment channel and standardize the employment form of the network platform, Peng and Hou (2023) constructed an evolutionary game model for the “platform organization–platform enterprise” system in network platform employment, analyzing the control of platform organizations over platform enterprises and employment governance under the new employment forms by introducing laborers as a third party [
14]. Based on Dong and Peng, Ma and Yang (2024) utilized evolutionary game theory to construct a cooperation matrix for talent cultivation among governments, enterprises, and university research institutions. They systematically explained and analyzed the decision-making and strategic reversal processes in tripartite cooperation for talent cultivation [
15]. From the perspective of balancing the interests of supply and demand entities in work-related injury insurance coverage, Xiao and Li (2024) targeted crowdsourcing riders, a group characterized by high occupational injury risks and weak subordination, and constructed a tripartite evolutionary game model involving instant delivery platforms, crowdsourcing riders, and the government. They explored the inherent mechanisms behind the incomplete coverage dilemma of work-related injury insurance for crowdsourcing riders and proposed specific measures to facilitate their participation in insurance coverage [
16]. To conclude, we can acknowledge the contributions of Liu, Dong, Li, Peng, and other researchers in the field of evolutionary game theory applied to the employment issues of various groups, including governments, migrant workers, platform enterprises, individuals with disabilities, etc. However, there is still a notable lack of studies that analyze the employment issue of university graduates from the perspective of the talent supply chain using a tripartite evolutionary game framework involving enterprises, graduates, and universities. Therefore, building on previous studies, this paper adopts the evolutionary game theory approach from the talent supply chain perspective, incorporates universities into the employment decision-making support system, and further enriches the dimensions of the employment decision-making model. It explores the evolutionary game paths and decision-making behaviors, such as employment and recruitment, etc., of different decision-makers under various scenarios.
Furthermore, studies on the employment issue of university graduates have largely rested on the presumption of complete rationality among all participating entities, neglecting the inherent bounded rationality of decision-makers involved in the employment and recruitment process. In actuality, decision-makers often exhibit bounded rather than complete rationality. From the perspective of the talent supply chain, the employment game of graduates is composed of the risk perceptions and behavioral decisions of enterprises, graduates, and universities. Each participating party exhibits subjective perceptions of benefits, risks, and information when facing environmental uncertainties and information asymmetries, leading to deviations in behavioral decisions and thus preventing the achievement of optimal decision-making outcomes [
17]. In light of this, this paper introduces the prospect theory proposed by Kahneman and Tversky in 1979 into the field of employment decision-making, effectively explaining how decision-makers often base their employment, recruitment, and other related behaviors on subjective judgments in uncertain environments [
18]. Currently, prospect theory has been applied in various fields such as supply chain optimization, risk management, and decision analysis. For instance, in the context of improving the inland shipping environment, Lang et al. (2021) developed an evolutionary game model based on prospect theory to study the interactive mechanism of behavioral strategy choices among upstream and downstream governments and shipping companies [
19]. Considering the impact of decision-makers’ subjective preferences on energy structure transformation, Xin-Ping et al. (2023) incorporated prospect theory into evolutionary game analysis to build an evolutionary game model involving government regulators and energy consumers, analyzing the dynamic evolution of various game participants [
20]. Based on the research of Lang and Xin-Ping, focusing on the field of information-sensitive e-waste recycling, Wang et al. (2024) combined evolutionary game theory with prospect theory to analyze the evolutionary game process between consumers and recyclers [
21]. In terms of enterprise green technology innovation research, Wu et al. (2025) constructed a complex network evolution model based on prospect theory to investigate the impact of subjective factors such as risk preference and loss aversion on the adoption of green technology innovation in different network environments [
22].
In summary, despite significant achievements in existing research, studies on the employment of university graduates remain inadequate in several aspects. First, most research on employment issues is grounded in expected utility theory, failing to fully capture the limited rationality and decision-making biases of decision-makers. Second, current research has not incorporated enterprises, graduates, and universities into an employment decision-support system, nor has it systematically analyzed the issue from the perspective of the talent supply chain to achieve optimal evolutionary strategies for the supply chain system. Addressing these deficiencies, this paper, from the perspective of the talent supply chain and based on the premise of the bounded rationality of decision-makers, conducts a systematic study on the decision-making behaviors of relevant stakeholders in the employment of university graduates and constructs an evolutionary game model involving enterprises, graduates, and universities. Furthermore, this study examines the impact of factors such as loss aversion, profit and loss sensitivity, talent loss risk, unemployment risk, and the risk of reduced social recognition on the evolutionary strategies of decision-makers combined with numerical simulation analysis. The research findings contribute to elucidating the underlying mechanisms and evolutionary patterns of related decisions of enterprise recruitment, university employment assistance, and student active participation in job applications from multiple perspectives. These insights provide decision-making support for promoting the high-quality and full employment of graduates and the healthy development of enterprises.
Compared with previous research, this paper makes two primary contributions. First, based on prospect theory, this paper constructs a tripartite evolutionary game model involving enterprises, graduates, and universities. This model not only considers game players’ decision-making behaviors in the face of risks and uncertainties, such as loss aversion and cognitive biases, but also deeply analyzes the evolutionary paths of these factors on the behavior of different stakeholders in employment decisions. It explores the psychological motivations and subjective emotions behind the decision-making behaviors of stakeholders in the employment of university graduates, filling a gap in the literature on the application of prospect theory in the field of evolutionary game theory concerning employment issues. Second, from the perspective of the talent supply chain, this paper incorporates universities into the employment decision-support system, further enriching the dimensions of the model. It analyzes the evolutionary game paths of various decision-makers under different scenarios, identifies the factors influencing game outcomes through numerical simulations, and derives relevant suggestions and management implications.
3. Construction of the Tripartite Evolutionary Game Model and Stability Analysis of Unilateral Behavior Strategies
3.1. Construction of the Tripartite Evolutionary Game Model
According to the above model assumptions and parameter settings, this paper constructs the behavioral strategy relationship diagram of each decision-making body in the talent supply chain, as shown in
Figure 1.
Based on the behavioral definitions and explanations of the game players in the previous section, this paper assumes that the probabilities of the enterprise group choosing the “recruitment” and “non-recruitment” strategies are
and
, respectively. The probabilities of the graduate group choosing the “participation in recruitment” and “non-participation in recruitment” strategies are
and
, respectively. And the probabilities of the university group choosing the “active employment assistance” and “passive employment assistance” strategies are
and
, respectively. The determined profit and loss parameters, which are only related to the game players themselves, remain unchanged, including
,
,
,
,
, and
[
23,
24,
25,
26]. The uncertain profit and loss are represented using prospect theory to indicate the perceived value of profit and loss, including
,
,
,
, and
for enterprises,
,
,
,
, and
for graduates, and
,
,
,
, and
for universities. Based on this, the payment matrix for this evolutionary game is constructed, as shown in
Table 2.
3.2. Stability Analysis of Enterprises’ Behavior Strategy
From the payment matrix, the expected revenue of enterprises choosing the recruitment strategy is
, and the expected revenue of enterprises choosing the non-recruitment strategy is
. The expected revenue refers to the average amount of profits an individual anticipates obtaining under a specific strategy. It serves as one of the key drivers for individual strategy selection, with individuals typically inclined to choose strategies that offer higher expected revenues.
By combining Equation (1) with Equation (5), the average revenue of enterprises can be obtained, as shown in Equation (6). Average revenue reflects the mean earnings of individuals in a group, serving as a benchmark for assessing overall group profitability and strategy effectiveness.
According to the Malthusian equation, we can derive the replicator dynamic equation of enterprises. The replicator dynamic equation quantifies the difference between the payoff received by individuals adopting a specific strategy and the average expected payoff of all strategies in the group. It outlines how the prevalence of different strategies within a group changes over time under specific conditions.
Based on the stability theorem of differential equations and the properties of the Evolutionary Stable Strategy (ESS), the ESS point must be robust to small perturbations [
26], meaning that to achieve the ESS point, conditions
and
must be satisfied. Similarly, this property also applies to graduates and universities. On this basis, we first analyze the evolutionary path and stability of enterprises’ behavioral strategies and propose Proposition 1.
Proposition 1. When the probability of graduates choosing the “participation in recruitment” strategy is , then , and at this time, lies within the range of , and the enterprises’ behavioral strategies are all in a stable state. When the probability of graduates choosing the “participation in recruitment” strategy is , only and are stable points, where . The phase diagram of enterprises’ evolution strategies is shown in Figure 2. Proof of Proposition 1. Let , and we can obtain . Because , .
Let , and we can derive , , and .
The outcome is as follows:
(1) If , meaning that it is in a stable state for all , the probability of enterprises choosing the “recruitment” strategy versus the “non-recruitment” strategy will remain unchanged.
(2) If , two stable points and are obtained. Furthermore, can be divided into two scenarios:
(a) When , , , and . Therefore, is the ESS.
(b) When , , , and . Therefore, is the ESS. □
From
Figure 2, we can observe that when
, all
are in a stable state. This means that when the proportion of graduates participating in recruitment reaches a certain critical threshold, the recruitment strategy of enterprises will not be significantly influenced by the strategic choices of the graduate group. Enterprises can choose any recruitment strategy (ranging from no recruitment to full recruitment) while maintaining stability. When
,
is the stable point, indicating that enterprises tend to adopt the “non-recruitment” strategy. This is because the proportion of graduates participating in recruitment is relatively low, and enterprises may perceive the cost of recruitment to outweigh the benefits, making the choice of no recruitment a more stable strategy. When
,
is the stable point, meaning that enterprises tend to adopt the “recruitment” strategy. At this point, the proportion of graduates participating in recruitment is relatively high, and the benefits of recruitment outweigh the costs, making recruitment a more stable strategy.
Therefore, from Proposition 1, we can derive that enterprises should closely monitor whether the proportion of graduates participating in recruitment reaches the critical threshold. This threshold serves as a watershed for changes in recruitment strategies. Exceeding or falling below this threshold will lead to significant changes in recruitment strategies. When the proportion of graduates participating in recruitment is below the threshold, enterprises should carefully evaluate the necessity of recruitment and dynamically adjust their recruitment strategies to avoid resource waste caused by excessive recruitment costs. Conversely, when the participation proportion exceeds the threshold, enterprises should actively expand their recruitment scale to meet talent demands and seize market opportunities. Additionally, the proportion of graduates participating in recruitment may be influenced by various factors such as economic conditions and industry trends. Enterprises should maintain flexibility and adjust their recruitment strategies in a timely manner based on changes in the external environment to remain competitive.
3.3. Stability Analysis of Graduates’ Behavior Strategy
The expected revenue of graduates choosing the “participation in recruitment” strategy is
, and the expected revenue of graduates choosing the “non-participation in recruitment” strategy is
.
By combining Equation (8) with Equation (9), we can derive the average revenue of graduates.
According to the Malthusian equation, we can obtain the replicator dynamic equation of graduates.
Based on the stability theorem of differential equations and the properties of the ESS, to achieve the ESS point, conditions and must be satisfied. On this basis, we analyze the evolutionary path and stability of graduates’ behavioral strategies and propose Proposition 2.
Proposition 2. When the probability of enterprises choosing the recruitment strategy is , then , and at this time, lies within the range of , and the graduates’ behavioral strategies are all in a stable state. When the probability of enterprises choosing the recruitment strategy is , only and are stable points, where . The phase diagram of graduates’ evolution strategies is shown in Figure 3. Proof of Proposition 2. Let , and we can obtain . Because , .
Let , and we can derive , , and .
The outcome is as follows:
(1) If , meaning that it is in a stable state for all , the probability of graduates choosing the “participation in recruitment” strategy versus the “non-participation in recruitment” strategy will remain unchanged.
(2) If , two stable points and are obtained. Furthermore, can be divided into two scenarios:
(a) When , , , and . Therefore, is the ESS.
(b) When , , , and . Therefore, is the ESS. □
From
Figure 3, it can be seen that when
, all
are in a stable state. This means that when the probability of recruitment strategy selection by enterprises reaches a certain critical threshold, the graduates’ strategy selection will not be significantly affected by the enterprises’ behavior, and graduates can choose any strategy (ranging from complete non-participation to full participation in recruitment) to maintain stability. When
,
is the stable point, indicating that graduates tend to choose the “non-participation in recruitment” strategy. This is because the probability of enterprise recruitment is low, and graduates may believe that the expected benefits of participating in recruitment (such as job opportunities) do not outweigh the costs (such as time and energy). Therefore, choosing not to participate in recruitment is a more stable strategy. Conversely,
is the stable point, indicating that graduates tend to choose the “participation in recruitment” strategy. At this point, the probability of enterprise recruitment is high, and graduates believe that the expected benefits of participating in recruitment outweigh the costs. Thus, choosing to fully participate in recruitment is a more stable strategy.
From Proposition 2, it is known that the enterprise’s recruitment strategy directly affects graduates’ willingness to participate. Enterprises should adjust their recruitment strategies to guide the behavior of graduate groups. For example, when enterprises wish to attract more graduates to participate in recruitment, they can increase recruitment positions and frequency, making the recruitment probability exceed the threshold, thereby motivating graduates to actively participate. In addition, enterprises need to pay attention to the external effects of their recruitment strategies. Not only do they impact their own talent acquisition, but they also have external effects on the behavior of graduate groups. Enterprises should be aware that when the recruitment probability is below the threshold, it may lead to a decrease in graduates’ confidence in the recruitment market, further reducing their willingness to participate. Therefore, when formulating recruitment strategies, enterprises should consider their impact on the entire recruitment ecosystem. And graduates need to rationally assess the probability of enterprise recruitment and adjust their strategies accordingly. When the probability of enterprise recruitment is low, graduates should rationally evaluate the costs and benefits of participating in recruitment to avoid blindly investing resources. When the probability of enterprise recruitment is high, graduates should actively prepare and seize employment opportunities. At the same time, enterprises should focus on the long-term stability of their recruitment strategies and avoid frequent fluctuations. Frequently changing recruitment strategies may lead to a decrease in graduates’ trust in enterprises, further affecting their willingness to participate in recruitment. By formulating long-term recruitment plans, enterprises can maintain the stability of their recruitment strategies and provide graduates with clearer expectations.
3.4. Stability Analysis of Universities’ Behavior Strategy
The expected revenue of universities choosing the “active employment assistance” strategy is
, and the expected revenue of universities choosing the “passive employment assistance” strategy is
.
By combining Equation (12) with Equation (13), we can derive the average revenue of universities.
According to the Malthusian equation, we can obtain the replicator dynamic equation of universities.
Based on the stability theorem of differential equations and the properties of the ESS, to achieve the ESS point, conditions and must be satisfied. On this basis, we analyze the evolutionary path and stability of universities’ behavioral strategies and propose Proposition 3.
Proposition 3. When the probability of graduates choosing the “participation in recruitment” strategy is , then , and at this time, lies within the range of , and the universities’ behavioral strategies are all in a stable state. When the probability of graduates choosing the “participation in recruitment” strategy is , only and are stable points, where . The phase diagram of universities’ evolution strategies is shown in Figure 4. Proof of Proposition 3. Let , and we can obtain . Because , .
Let , and we can derive , , and .
The outcome is as follows:
(1) If , meaning that it is in a stable state for all , the probability of universities choosing the “active employment assistance” strategy versus the “passive employment assistance” strategy will remain unchanged.
(2) If , two stable points and are obtained. Furthermore, can be divided into two scenarios:
(a) When , , , and . Therefore, is the ESS.
(b) When , , , and . Therefore, is the ESS. □
From
Figure 4, it can be observed that when
, all
remain stable. This implies that when the proportion of graduates participating in recruitment reaches a certain critical threshold, the “active employment assistance” strategies of universities are not significantly influenced by the strategic choices of the graduate population. Universities can choose any support strategy (ranging from active employment assistance to passive employment assistance) and maintain stability. When
,
represents the stable point, indicating that universities tend to adopt the “passive employment assistance” strategy. This is because the proportion of graduates participating in recruitment is low, and universities may believe that the benefits of investing resources in employment support (such as improving employment rates) do not outweigh the costs (such as manpower and material resources). Therefore, choosing to provide passive employment assistance is the more stable strategy. It is specifically noted that when universities adopt the “passive employment assistance” strategy, it refers to providing only basic employment services for graduates, rather than not providing any employment services at all. In this context, universities are considered as participants in the game, and their objective in providing employment assistance to improve graduates’ employment levels is to enhance their overall benefits, primarily including benefits such as school reputation and an improvement in student source quality. Hence, when graduates’ willingness and proportion to participate in recruitment are low, universities will also adjust their level of investment in employment support to mitigate risks. When
,
is the stable point, indicating that universities tend to adopt the “active employment assistance” strategy. At this point, the proportion of graduates participating in recruitment is high, and universities believe that the benefits of employment assistance outweigh the costs. Thus, choosing to provide active assistance is a stable strategy.
According to Proposition 3, universities should dynamically adjust their employment assistance strategies based on the proportion of graduates participating in recruitment. Additionally, universities should optimize the allocation of employment support resources based on the participation rate of graduates. When the participation rate is low, universities can concentrate resources on solving key issues (such as improving graduate skills and expanding employment channels). When the participation rate is high, universities can expand the scope of support and provide more comprehensive assistance (such as interview training and job information push notifications). Meanwhile, the proportion of graduates participating in recruitment may be affected by various factors such as the economic environment, industry trends, etc. Universities should maintain flexibility and adjust their assistance strategies in time according to changes in the external environment. For example, during economic downturns, universities can help graduates cope with employment pressure by strengthening employment psychological counseling and providing support for entrepreneurship.
4. Stability Analysis of Tripartite Evolutionary Game System
In order to obtain the stability strategy of the dynamic system, this paper assumes that the replicator dynamic equation of the three participants is
, i.e.,
We can derive fourteen local equilibrium points, where there are eight pure strategies, i.e.,
,
,
,
,
,
,
, and
, and six mixed strategies, i.e.,
. According to the theory proposed by Friedman [
27], the ESS only emerges in pure strategies, and mixed strategies are inherently unstable in dynamic evolutionary systems. Therefore, we first exclude the six mixed strategies from the equilibrium analysis, and the conditions of these mixed strategies are explained in the subsequent analysis of local equilibrium points. However, while mixed strategies may theoretically exist under certain parameter combinations (e.g., when participants’ perceived costs and profits are perfectly balanced), their practical relevance in real-world employment contexts is limited. This is because employment-related decisions (e.g., recruitment, job-seeking, and employment assistance) are typically driven by bounded rationality and observable market pressures, which push participants toward deterministic choices (pure strategies) rather than probabilistic mixtures. For instance, enterprises facing financial constraints are unlikely to randomly alternate between “recruitment” and “non-recruitment”; instead, they tend to adopt stable strategies based on cost–benefit calculations. Similarly, universities are institutionally incentivized to maintain consistent employment assistance policies. These practical considerations justify the exclusion of mixed strategies in the stability analysis.
This paper employs the Lyapunov indirect method to analyze the stability of the system and derives the Jacobian matrix
for the replicator dynamic Equations (7), (11), and (15). Each element of the Jacobian matrix
is the first partial derivative of the corresponding replicator dynamic equation with respect to one of the variables. The result is shown in Equation (17). In evolutionary game theory, the Jacobian matrix is a crucial tool that enables researchers to better comprehend and analyze the equilibrium states of games. By utilizing the Jacobian matrix, one can accurately solve for the evolutionarily stable equilibrium points, which represent the long-term stable states of strategy selection in the game. During the process of evolutionary gaming, individuals choose strategies based on their own interests and the decisions of other individuals, while the elements of the Jacobian matrix reflect the payoffs for individuals under different strategy combinations. Through multiple rounds of evolution, individuals gradually learn and adjust their strategies, ultimately reaching a stable equilibrium state, which can be solved using the Jacobian matrix.
where
.
The obtained equilibrium points are substituted into the Jacobian matrix
, and then, the corresponding eigenvalues of the matrix are solved. The eigenvalues of this Jacobian matrix
at different equilibrium points are presented in
Table 3, where
represents the
eigenvalue at the equilibrium point
, where
and
.
Based on the local stability criterion of the Jacobian matrix, for the tripartite evolutionary game, when all the eigenvalues of the Jacobian matrix
are negative, the equilibrium point is the ESS; when all the eigenvalues are positive, the equilibrium point is unstable; and when one or two eigenvalues are positive, the equilibrium point is a saddle point [
20]. Any initial point and its evolved point are meaningful only within the three-dimensional space
. Furthermore, under mixed strategies, the Jacobian matrix
has eigenvalues with different signs, which make the mixed strategies saddle points [
19,
26]. Therefore, depending on the different ranges of values for the profits, costs, and risks of each participant, the situations can be classified into the following four scenarios:
Scenario 1. When the additional profits obtained by each participant under different circumstances exceed their costs, and the perceived risks of universities are greater than their perceived costs, i.e., when , , , , , and are satisfied, are not within the three-dimensional space . The stability analysis of the equilibrium points is presented in Table 4, where is the ESS. In this case, due to the high additional benefits and the significant risk perceived by universities, enterprises, graduates, and universities will all adopt active behavior strategies to achieve a win–win–win situation for all three parties. For universities, they can establish resource-sharing and cooperation mechanisms, seek financial subsidies and tax incentives to reduce the costs of employment assistance, and also enhance the benefits of such assistance by strengthening university–enterprise cooperation and improving the effectiveness and influence of their support efforts, thereby meeting the conditions of Scenario 1 and achieving a stable strategy of universities adopting positive actions. For example, universities can be encouraged to establish resource-sharing and cooperation mechanisms with enterprises, other universities, and social organizations, reducing their investment in employment assistance through sharing employment information and jointly organizing job fairs. By deepening university–enterprise cooperation through joint training, internships, industry–academia–research collaboration, and other means, the employment quality and employment rate of graduates can be improved, thereby enhancing the benefits of universities’ employment assistance. Additionally, universities should strengthen the promotion and publicity of their support work to enhance its visibility and influence, attracting more enterprises and social resources to participate and create a virtuous cycle.
Scenario 2. When the additional profits obtained by each participant under various circumstances exceed their costs, and the perceived risks of universities are less than their perceived costs, namely when , , , , , and are satisfied, are still not within the three-dimensional space . The stability analysis of the equilibrium points is shown in Table 4, and remains the ESS. At this point, despite the risks of universities being lower than their costs, all game entities, including enterprises, graduates, and universities, will adopt positive behavioral strategies due to the significant additional profits. It is worth mentioning that the unstable point at this time is , indicating that when the risks of universities are lower than their costs, if both enterprises and graduates choose negative strategies, universities will also not choose the positive behavioral strategies. Therefore, universities can reduce risks by establishing risk-sharing mechanisms and enhancing information sharing and transparency, thereby meeting the conditions of Scenario 2 and enabling universities to adopt proactive employment assistance strategies. For instance, universities can collaborate with enterprises to clarify the responsibilities and obligations of both parties during the recruitment and employment process, as well as the methods and proportions for risk-sharing. This can effectively alleviate the economic and reputational risks that universities may face in the process of employment assistance. By increasing the degree of information sharing in employment assistance work, including the employment status of graduates and the recruitment needs of enterprises, risks arising from information asymmetry can be reduced. Additionally, by increasing the transparency of assistance work and allowing all sectors of society to understand the efforts and achievements of universities in employment assistance, it helps to enhance the credibility and social recognition of universities, thereby achieving harmonious and stable social development. Scenario 3. When the additional profits obtained by each participant under various circumstances are less than their costs, and the perceived risks of universities exceed their perceived costs, namely when , , , , , and are satisfied, and are within the three-dimensional space , while , , , and are not within the three-dimensional space . The stability analysis of the equilibrium points , , and is shown in Table 5. At this point, based on the relationship among the additional profits, costs, and risks of enterprises and graduates, Scenario 3 is divided into two sub-scenarios: (a) , , , and and (b) , , , and . From
Table 5, it can be concluded that when Scenario 3(a) is satisfied,
is the ESS. At this point, due to the high costs of all game entities and the low perceived risks of enterprises and graduates, they tend to choose not to conduct (participate in) recruitment. However, because of the high perceived risks, universities adopt the active employment assistance strategy, providing as much assistance and guidance as possible for graduates and enterprises. When Scenario 3(b) is satisfied, both
and
are the ESS. Although the additional profits for universities are low, they will still adopt the active employment assistance strategy considering the high risks. Enterprises and graduates, on the other hand, can reach a stable state under both behavior decisions of conducting (participating in) recruitment or not conducting (not participating in) recruitment, based on the relationship among profits, risks, and costs.
In the real world, such scenarios may also emerge. For instance, during significant economic downturns, enterprise recruitment costs increase, graduates face difficulties in finding employment, and universities may also confront heightened risks, primarily encompassing lower employment rates and social recognition. At this juncture, the additional profits of various participants may fall below their costs. Due to the high risks, universities will proactively offer more aggressive employment assistance measures, whereas enterprises and graduate groups may opt not to participate in recruitment, aligning with Scenario 3(a). Conversely, when the economy improves, the costs of all participants decrease or their profits increase, causing the game system to shift towards proactive behavioral strategies, such as the ideal state in Scenario 1. Additionally, policy changes can also alter the equilibrium. For example, government subsidies can reduce enterprise costs or increase employment incentives and subsidies for graduates, which will affect the costs and benefits of all parties. That is, additional profits may exceed costs, leading them to be more willing to participate in recruitment activities and thereby altering their equilibrium state.
Scenario 4. When the additional profits obtained by each participant under various circumstances are less than their costs, and the perceived risks of universities are less than their perceived costs, namely when , , , , , and are satisfied, the stability analysis of the equilibrium points is conducted, as shown in Table 6. At this point, based on the relationship among the additional profits, costs, and risks of enterprises, graduates, and universities, Scenario 4 is divided into two sub-scenarios: (a) , , , , , , and and (b) , , , , , , and . From
Table 6, we can derive that when Scenario 4(b) is satisfied,
are within the three-dimensional space
, and both
and
are the ESS. Since the costs of all game entities are higher than their additional profits but lower than the sum of additional profits and risks, the relevant parties will reach a stable state under both behavior decisions of (recruitment, participation in recruitment, active employment assistance) and (non-recruitment, non-participation in recruitment, passive employment assistance), based on the relationship among profits, risks, and costs. When Scenario 4(a) is satisfied,
are within the three-dimensional space
, and
is the ESS. The costs of all game entities are higher than the sum of their additional benefits and risks, leading the relevant parties to choose passive behavior decisions to avoid losses.
6. Conclusions
In this paper, from the perspective of the talent supply chain, we combine prospect theory with evolutionary game theory to analyze the evolutionary game process among enterprises, graduates, and universities in the employment recruitment process. By considering factors such as the profit and loss sensitivity degree and the loss aversion degree, we explain the behavioral tendencies of the three game players from the perspective of value perception, thus addressing the deficiency in existing research on employment issues that neglects decision-makers’ psychological cognition. Furthermore, through numerical simulations, we derive the impact of core parameters on system evolution and delve into the underlying reasons for the behavioral strategy choices of each game player, providing decision support and suggestions for solving the employment issue of graduates.
The main conclusions are as follows:
(1) In the evolutionary game system of graduate employment, all participating parties influence and promote each other. Only when the initial probability of the graduate group exceeds a certain threshold (, ) will the probability of enterprises and universities taking positive behavioral strategies increase; similarly, only when the initial probability of the enterprise group exceeds a certain threshold () will the graduate group increase their probability of adopting positive behavioral strategies.
(2) Under the condition of random initial probabilities, when the additional profits of each decision-making entity exceed their costs, the optimal strategy set that enterprises, graduates, and universities can achieve is “recruitment, participation in recruitment, active employment assistance”. Furthermore, the higher the initial probability, the faster the system reaches a steady state; when the additional profits of each decision-making entity are less than their costs, based on the different relationships among profits, risks, and costs, the ESS that enterprises, graduates, and universities can achieve is “non-recruitment, non-participation in recruitment, active employment assistance”, “recruitment, participation in recruitment, active employment assistance”, and “non-recruitment, non-participation in recruitment, passive employment assistance”, providing theoretical and practical guidance for the strategy choices of game participants under different objective realities.
(3) Enhancing the risk perception of enterprises, graduates, and universities has a dual effect on the employment ecosystem. From the perspective of prospect theory, the decisions made by enterprises, graduates, and universities depend on their value perception of behavioral outcomes, and the psychological cognition such as risk preference can widen the gap between actual and perceived profits and losses. In addition, raising risk awareness not only enables stakeholders to better assess various risks (e.g., talent loss risks for enterprises, unemployment risks for graduates, and reduced social recognition risks for universities) and take preventive measures but it may also induce unintended behavioral responses based on the “loss aversion” principle of prospect theory. For instance, universities with higher risk awareness may amplify their concerns about “further increasing costs due to the active employment assistance” and thus be more inclined to reduce investments to avoid short-term losses. To mitigate such contradictions, policymakers should calibrate risk education programs with practical safeguards. For example, for the enterprise group, risk awareness can be combined with recruitment subsidies or insurance mechanisms to offset perceived recruitment risks; for the graduate group, combining risk assessment training with entrepreneurial incentives (such as startup funding) can balance caution with opportunity exploration; and for the university group, embedding real-world decision-making simulations in career guidance can help students objectively weigh risks against potential benefits.
(4) Universities play a crucial role in promoting the employment of graduates. When universities adopt active strategies to support employment, the change in the matching rate of graduates recruited by the enterprise , the change in the matching rate of graduates’ ideal positions , the change in the cost of graduates participating in recruitment , and the change in the recruitment cost of enterprises increase, making both enterprises and graduates more inclined to choose active recruitment and job application strategies. Therefore, universities should actively exert their guiding and supporting roles in graduate employment, including optimizing employment service platforms, strengthening university–enterprise cooperation and exchanges, conducting vocational skills training, and enhancing employment guidance and support, in order to effectively improve the employment rate of graduates, promote the efficiency and willingness of enterprise recruitment, and form a good employment ecosystem that benefits all parties involved.
Based on the above research, we propose the following policy recommendations: From the perspective of enterprises: (1) Optimize recruitment processes and strategies. Enterprises should regularly analyze recruitment effectiveness, adjust strategies based on market dynamics and job demand fluctuations, and improve recruitment efficiency. (2) Strengthen graduate training programs. Enterprises should provide systematic onboarding training and career development opportunities for new hires to accelerate their adaptation to job requirements and enhance workplace engagement. (3) Enhance risk awareness and accountability. Enterprises should improve their understanding of recruitment-related risks, establish robust risk management frameworks, and mitigate human capital attrition risks. (4) Actively engage in talent development. Enterprises should build long-term partnerships with universities to co-design talent cultivation initiatives, equipping students with job-ready skills to reduce recruitment uncertainties. In 2020, to deepen industry–academia collaborative talent development, Shanghai University and Baidu Online Network Technology (Beijing) Co., Ltd., signed a strategic agreement on AI talent development. Both parties jointly formulated a talent cultivation plan, adopted a more flexible teaching mode, and focused on nurturing versatile talents. (5) Cultivate a positive corporate brand. Enterprises should strengthen graduate recognition through proactive recruitment campaigns and positive employee experience narratives. (6) Implement feedback mechanisms. Enterprises should develop structured feedback channels to provide timely interview evaluations and actionable insights for graduates, fostering skill enhancement.
From the perspective of graduates: (1) Enhance professional competitiveness. Graduates should actively participate in internships and applied projects to accumulate relevant experience and refine technical competencies. (2) Engage in campus recruitment activities. Graduates should attend university-organized career fairs, industry lectures, and skill-building workshops to maximize enterprise interaction opportunities and strengthen employment intent. (3) Leverage professional networks. Graduates should utilize academic resources (e.g., peers, faculty, alumni) to build industry connections and access hidden job-market information. (4) Maintain proactive job search attitudes. Graduates should adopt growth-oriented mindsets during employment transitions, seeking constructive feedback to improve self-efficacy and resilience. (5) Develop risk assessment literacy. Graduates should utilize university career counseling services to objectively evaluate occupational risks and strategic opportunities.
From the perspective of universities: (1) Optimize employment service platforms. Universities should establish integrated information systems to publish recruitment updates and industry trends in real time while leveraging data analytics to align curricula with labor market needs. For instance, Tsinghua University has established the “Zijing Talent Cloud Platform”, creating an AI-driven employment big data hub that integrates 12 data sources, including China’s Ministry of Education’s 24365 platform and BOSS Zhipin. By developing a job demand prediction model, the university has significantly shortened the response cycle for curriculum adjustments and substantially increased the alignment between graduates’ majors and their employment. (2) Deepen university–enterprise collaboration. Universities should organize regular joint recruitment fairs, internship programs, and vocational workshops to bridge skill gaps and improve job matching accuracy. (3) Deliver personalized career guidance. Universities should form dedicated advisory teams to provide one-on-one support in resume optimization, interview preparation, and career pathway planning. (4) Offer industry-aligned skill training. Universities should design competency-based courses targeting emerging skill requirements to boost graduate employability. (5) Enhance information transparency. Universities should publish quarterly employment market reports and establish bidirectional feedback loops to facilitate stakeholder alignment. (6) Foster risk management competencies. Universities should integrate decision-making simulations into curricula to improve students’ capacity to navigate employment uncertainties.
From the perspective of government: (1) Implement differentiated tax incentive policies. Governments should introduce tiered VAT deductions for enterprises maintaining campus recruitment ratios exceeding 15% for three consecutive years and establish a “Talent Supply Chain Optimization Fund” to grant additional R&D expense deductions for firms participating in university–industry collaborative training programs. (2) Develop a dynamic risk early warning and intervention system. Governments should create an industry-specific talent attrition risk index that automatically triggers policy responses (e.g., emergency recruitment subsidies for enterprises, cross-regional employment insurance for graduates) when predefined thresholds are breached and implement a blockchain-powered employment credibility evaluation system to mitigate excessive risk aversion stemming from information asymmetry. (3) Adopt a performance-linked funding mechanism for university employment services. Governments should allocate 15%-20% of higher education fiscal allocations based on employment quality metrics, including university–enterprise co-developed course ratios, employment stability rates, and cross-industry employment elasticity coefficients. Institutions meeting these benchmarks shall receive prioritized approval for government–industry–academia–research land use permits. For example, in 2019, the amendment to Germany’s Vocational Education and Training Act expanded dual training, mandating that universities increase the proportion of practical training credits in enterprises to at least 30%, and established a “Skills Gap Early Warning Index”. This has led to a significant reduction in the adaptation period for mechanical engineering graduates and decreased corporate training costs. (4) Establish a dynamic calibration framework for tripartite game parameters. Governments should publish a quarterly Talent Supply Chain Resilience Index incorporating metrics such as enterprise recruitment cost elasticity and university service response lag periods and automatically adjust policy parameters (e.g., subsidy rates, tax deduction amplitudes) in response to index fluctuations to steer system evolution toward Pareto-optimal equilibrium.
Unlike the existing related research, this paper analyzes the employment issue of university graduates from the perspective of the talent supply chain, combining prospect theory and evolutionary game theory. The research conclusions and suggestions presented have practical significance. Despite its contributions, this model still has limitations. For instance, it ignores macroeconomic fluctuations, as the real-world job market often exhibits cyclical volatility; it simplifies industry-specific heterogeneity, with technology and traditional sectors potentially displaying distinct behavior patterns and employment trends; it incorporates limited rationality into graduates’ decision-making but neglects the particularities of intergenerational behavior; and it overlooks the impact of exogenous shocks, such as macroeconomic recessions. Future research could extend this framework in the following ways: introducing the government as a fourth game player with detailed subsidy policies and regulatory mechanisms; exploring the impact of artificial intelligence on enterprise recruitment decisions; and conducting comparative studies between different higher education systems, such as the British–American model and the German model.