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Article

New Approach of Measuring Human Personality Traits Using Ontology-Based Model from Social Media Data

School of Economics and Business, Telkom University, Bandung 40257, Indonesia
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Academic Editor: Arkaitz Zubiaga
Information 2021, 12(10), 413; https://doi.org/10.3390/info12100413
Received: 8 September 2021 / Revised: 3 October 2021 / Accepted: 4 October 2021 / Published: 8 October 2021
Human online activities leave digital traces that provide a perfect opportunity to understand their behavior better. Social media is an excellent place to spark conversations or state opinions. Thus, it generates large-scale textual data. In this paper, we harness those data to support the effort of personality measurement. Our first contribution is to develop the Big Five personality trait-based model to detect human personalities from their textual data in the Indonesian language. The model uses an ontology approach instead of the more famous machine learning model. The former better captures the meaning and intention of phrases and words in the domain of human personality. The legacy and more thorough ways to assess nature are by doing interviews or by giving questionnaires. Still, there are many real-life applications where we need to possess an alternative method, which is cheaper and faster than the legacy methodology to select individuals based on their personality. The second contribution is to support the model implementation by building a personality measurement platform. We use two distinct features for the model: an n-gram sorting algorithm to parse the textual data and a crowdsourcing mechanism that facilitates public involvement contributing to the ontology corpus addition and filtering.
Keywords: personality measurement model; social media; ontology model; big five personality trait personality measurement model; social media; ontology model; big five personality trait
MDPI and ACS Style

Alamsyah, A.; Dudija, N.; Widiyanesti, S. New Approach of Measuring Human Personality Traits Using Ontology-Based Model from Social Media Data. Information 2021, 12, 413. https://doi.org/10.3390/info12100413

AMA Style

Alamsyah A, Dudija N, Widiyanesti S. New Approach of Measuring Human Personality Traits Using Ontology-Based Model from Social Media Data. Information. 2021; 12(10):413. https://doi.org/10.3390/info12100413

Chicago/Turabian Style

Alamsyah, Andry, Nidya Dudija, and Sri Widiyanesti. 2021. "New Approach of Measuring Human Personality Traits Using Ontology-Based Model from Social Media Data" Information 12, no. 10: 413. https://doi.org/10.3390/info12100413

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