The worldwide expansion of cultural and heritage tourism presents several opportunities for destination development, but also poses significant challenges in terms of management. This is especially true when different, overlapping, and potentially conflicting meanings coexist in the same location, as when distinct layers of the history of a site are unearthed by archaeology. Considering faith as confidence in the perpetuation of identities, an element common to both heritage and religion, this paper presents the results of a study of the heritagization process of a Christian chapel in Loulé (Algarve, Portugal), where traces of the city’s Islamic past were uncovered, and of the strategies implemented considering the site’s overlapping meanings. The results indicate that the embracement, rather than the suppression, of dissonant layers of significance in the heritagization of a religious site can contribute to a community’s richer sense of its enduring memory through a new dialogue with its multifaceted past and the validation of previously disregarded traces of its identity.
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