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From Protestant Peasant Dress to Gay Pride T-Shirt: Transformations in Sartorial Strategy Amongst the körtti Movement in Finland

London College of Fashion, University of the Arts London, London W1G 0BJ, UK
Religions 2019, 10(6), 351; https://doi.org/10.3390/rel10060351
Received: 4 April 2019 / Revised: 11 May 2019 / Accepted: 20 May 2019 / Published: 29 May 2019
(This article belongs to the Special Issue Fashion/Religion Interfaces)
This paper looks into the 200-year history of a particular Christian dress form in Finland, namely the körtti dress. Emerging from a declining peasant dress style, this supposedly unchanging and fossilised signifier of a revivalist Protestant movement has in fact gone through numerous transformations influenced by both socio-political and religious trends as well as fashion-driven and materially-ordained factors. From the analysis emerge four key factors that influence how dress strategies are formulated and enacted within a religious movement: (1) how vulnerable or institutionalised the movement is; (2) how it is viewed by those external to it; (3) how the members of the movement want themselves to preserve or change the movement and its public image; (4) and how external fashion processes infiltrate the tastes and sensibilities of the members. It is concluded that elements considered ‘traditional’, ‘modern’, ‘secular’ and ‘religious’ may all be present at the same time in a dress phenomenon, indicating that fashion’s association with modern secularity is not as clear-cut as is sometimes thought. View Full-Text
Keywords: Protestant revivalism; Pietism; Finland; religious dress; dress strategy; symbolic boundaries; equal marriage Protestant revivalism; Pietism; Finland; religious dress; dress strategy; symbolic boundaries; equal marriage
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MDPI and ACS Style

Almila, A.-M. From Protestant Peasant Dress to Gay Pride T-Shirt: Transformations in Sartorial Strategy Amongst the körtti Movement in Finland. Religions 2019, 10, 351. https://doi.org/10.3390/rel10060351

AMA Style

Almila A-M. From Protestant Peasant Dress to Gay Pride T-Shirt: Transformations in Sartorial Strategy Amongst the körtti Movement in Finland. Religions. 2019; 10(6):351. https://doi.org/10.3390/rel10060351

Chicago/Turabian Style

Almila, Anna-Mari. 2019. "From Protestant Peasant Dress to Gay Pride T-Shirt: Transformations in Sartorial Strategy Amongst the körtti Movement in Finland" Religions 10, no. 6: 351. https://doi.org/10.3390/rel10060351

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