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Journal: Adm. Sci., 2018
Volume: 8
Number: 55
Article:
Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry
Authors:
by
Anatoli Colicev, Ashwin Malshe and Koen Pauwels
Link:
https://www.mdpi.com/2076-3387/8/3/55
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