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Journal: Adm. Sci., 2025
Volume: 15
Number: 148

Article: Research Gap in Personal Branding: Understanding and Quantifying Personal Branding by Developing a Standardized Framework for Personal Brand Equity Measurement
Authors: by Péter Szántó, Árpád Papp-Váry and László Radácsi
Link: https://www.mdpi.com/2076-3387/15/4/148

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