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Article

The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

1
Business Department, University of A Coruña, 15071 A Coruña, Spain
2
Departement des Scicences Administratives, Université du Québec en Outaoaus, Gatineau, QC J8Y 3G5, Canada
*
Author to whom correspondence should be addressed.
Adm. Sci. 2020, 10(2), 28; https://doi.org/10.3390/admsci10020028
Received: 12 April 2020 / Revised: 27 April 2020 / Accepted: 30 April 2020 / Published: 2 May 2020
The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods. In this context, the present study proposes and tests a conceptual model on consumers acceptance of recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained from 312 respondents. Results indicate that the positive image of circular products is the most important driver of consumers’ acceptance, followed by the product perceived safety. This study provides an empirical foundation for the important role of consumers in circular economy business models through the examination of consumers’ acceptance of recycled goods. View Full-Text
Keywords: circular economy; sustainability; recycled products; consumer acceptance circular economy; sustainability; recycled products; consumer acceptance
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MDPI and ACS Style

Calvo-Porral, C.; Lévy-Mangin, J.-P. The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods. Adm. Sci. 2020, 10, 28. https://doi.org/10.3390/admsci10020028

AMA Style

Calvo-Porral C, Lévy-Mangin J-P. The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods. Administrative Sciences. 2020; 10(2):28. https://doi.org/10.3390/admsci10020028

Chicago/Turabian Style

Calvo-Porral, Cristina, and Jean-Pierre Lévy-Mangin. 2020. "The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods" Administrative Sciences 10, no. 2: 28. https://doi.org/10.3390/admsci10020028

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