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Journal: Behav. Sci., 2024
Volume: 14
Number: 738

Article: Research on the Purchase Intention of Social Commerce Consumers in Video Streams: Dual Pathways of Affection and Rationality
Authors: by Minwei Deng, Yitong Yang and Baiqing Sun
Link: https://www.mdpi.com/2076-328X/14/9/738

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