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Journal: Behav. Sci., 2024
Volume: 14
Number: 738
Article:
Research on the Purchase Intention of Social Commerce Consumers in Video Streams: Dual Pathways of Affection and Rationality
Authors:
by
Minwei Deng, Yitong Yang and Baiqing Sun
Link:
https://www.mdpi.com/2076-328X/14/9/738
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