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Journal: Behav. Sci., 2024
Volume: 14
Number: 375

Article: The Effects of Live Streamer’s Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology
Authors: by Rui Shi, Minghao Wang, Tongjia Qiao and Junchen Shang
Link: https://www.mdpi.com/2076-328X/14/5/375

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